8:00am
Breakfast and Registration
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair: Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo
Host: David Teicher, Chief Content Officer, Brand Innovators
9:10am
PepsiCo Shopper Marketing Roundtable
Greg Herman, Senior Director, Shopper Marketing, PepsiCo
Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo
Esperanza Teasdale, Sr. Director, Shopper Marketing, PepsiCo
Jim Waters, Senior Director, Shopper Marketing, PepsiCo
Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare
9:40am
Fireside Chat – The Future of Data
Mike Scafidi, Director, Marketing Technology and Data, North America Beverages, PepsiCo
Moderated by: Brooke Goldstein, Senior Brand Partner, Foursquare
10:00am
Digital Marketing 2019 Outlook: Trends, Tactics, & Tools
Adam Benaroya, Global Head of Performance Media, HPE
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard USA
Stacey Nachtaler, Director of Shopper Marketing, PepsiCo
Brendan O’Marra, Director, Digital Marketing, North America, BIC
Moderated by: Paul Burani, Sales Director, Foursquare
10:35am
Humanizing Location, AKA: Smart Segmentation on Steroids
Today’s connected consumer is barraged with brand facts and figures: including a barrage of banner ads, uninvited, untimely and uninformed.
Yet, what today’s connected consumers yearn for are connected experiences and messages that bridge the digital/real world divide building powerful brands, solutions and sales.
Gayle Fuguitt will share innovative approaches, case studies and data stories. Powerful technology applications that transform the places consumers go in the real world—their “foot traffic journey,” into valuable target audiences, and experiences. Foursquare is at the forefront building Speed to Scale to drive Sales.
From mass markets to custom target audiences,
From fact-based brand messaging to powerful contextually relevant connections,
From data facts to integrated data stories that open up your consumer’s world view and needs—finally delivering precision at scale: Head, Heart and Feet.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
11:05am
Fireside Chat
Rita Ramirez, VP Digital Partnerships, MasterCard
Moderated by: Zoë Efrus, Strategic Partnerships, Business Development, Foursquare
11:25am
Success Story – Mountain Dew
Kenneth Kearns, Director of Marketing, PepsiCo
11:50am
Brand Innovation Fireside
Kimberly Curtis, Associate Director, Innovation – Colgate Oral Pharmaceutical, Colgate-Palmolive
Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
12:10pm
Fireside Chat
Kheri Tillman, Vice President, Global Brand Development, HARMAN International
Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare
12:30pm
Its a wrap!
