Day 1

9:00am

Breakfast & Registration

10:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

10:10am

2019 Outlook: Building A Brand For The Modern Consumer

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social Media strategies continue to evolve, demanding marketers change their relationships with their consumers; mobile has become the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and exploring new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data toolsets to reach consumers.

Mathieu Gamache, Senior Marketing Manager Reese, OH Henry!, MIX, Crunchers, Variety brands, The Hershey Company
Nicole Kulwicki, Director Brand Build, Heinz Condiments & Sauces, The Kraft Heinz Company
Jason Waggoner, Marketing Director, King’s Hawaiian

Moderated by: Bethany Claypool, Senior Director of Marketing, Fathom Events

10:55am

From Content to Data: How Do You Use Digital to Bring More Value to Retailers?

Esperanza Teasdale, Senior Director, Shopper Marketing, PepsiCo

Moderated by: Stan Coignard, Americas CEO and Co-Founder, S4M

11:15am

Keynote

Jessica Burns, Vice President, Brand Marketing and Creative, Grubhub and Seamless

11:35am

Keynote

Todd Kaplan, VP Marketing, Colas, Pepsi TM, PepsiCo

11:45am

Fireside Chat

Todd Kaplan, VP Marketing, Colas, Pepsi TM, PepsiCo

Moderated by: Dan Ackerman, CRO, Samba TV

12:05pm

Fireside Chat – Driving Digital Transformation at Scale

Constance Smith, Global Director, User Centricity, Mars

Moderated by: Dan Silver, VP Marketing, GroundTruth

12:25pm

Fireside Chat

Jessica Burns, Vice President, Brand Marketing and Creative, Grubhub and Seamless

Moderated by: Justin Hayashi, President & Co-Founder, New Engen

12:45pm

Keynote

Ryan Ostrom, Chief Digital Officer, KFC

1:05pm

Fireside Chat

Ryan Ostrom, Chief Digital Officer, KFC

Moderated by: Sheila Gibbons, Director, Partner Solutions, Viacom Ad Solutions

1:20pm

Keynote

Steve Kennedy, Director, Digital Media & Marketing, Domino’s

1:45pm

Fireside Chat

Steve Kennedy, Director, Digital Media & Marketing, Domino’s

Moderated by: Monica Ho, Chief Marketing Officer, SOCi

2:00pm

Keynote

Mary Kate Callen, Sr. Director, Velocity Culture and Creative, Viacom Ad Solutions

2:15pm

Fireside Chat Part 1

Todd Kaplan, VP Marketing, Colas, Pepsi TM, PepsiCo
Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Lauren Amato Sabert, Director, Measurement Sales and Strategy, Foursquare

2:35pm

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

3:00pm

Fireside Chat Part 2 – Innovation & Creativity

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

3:15pm

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Avi Zimak, CRO & Publisher, New York Media

3:40pm

Fireside Chat

Lindsay Sutton, AVP Digital Strategy, John Hancock

Moderated by: Paul Harris, VP Sales, Tremor Video DSP

4:00pm

Future of Media

Caty Burgess, SVP Marketing & Media Strategies, The CW Network
Lisa Schoder, US Media Intelligence and Strategic Planning Lead, Ford Motor Company
Kendra Upham, Head of Media, Hulu

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

4:30pm

Future of Digital – Mobile, Social, & Emerging Platforms

Leslie Dell’Anno, Director, Digital Marketing Strategies, John Hancock
Matthew Fantazier, Sr. Brand Manager, Digital Strategy, Johnson & Johnson
Darrell Franklin, VP of Digital CX & eCommerce, Mattress Firm
Ashwin Nathan, VP Digital, H-E-B

Moderated by: Steve Wharton, Director of Sales, FuelX

5:15pm

Brand Innovators Cocktail Reception

‍

Day 2

8:30am

Breakfast & Registration

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

9:15am

Fireside Chat

Susanne Wiegand, Director, Marketing, Hair Color, and Multicultural Business, Henkel

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

9:30am

Transparency and Accountability in Social Campaigns: The Bot Fraud Prevention Council

Chad Andrews, Global Solutions Leader for Advertising, IBM
Amanda Grant, US Head of Social, GroupM
Pedro Rodriguez, VP, Business Growth, Digital Marketing, Horizon Media
Kendra Upham, Head of Media, Hulu

Moderated by: Ryan Detert, CEO, Influential

10:00am

Fireside Chat

Tim Scott, Chief Marketing Officer, Land O’ Lakes

Moderated by: Dan Silver, VP, Marketing, GroundTruth

10:25am

Future of eCommerce

Matthew Fantazier, Sr. Brand Manager, Digital Strategy, Johnson & Johnson
Ethelbert Williams, Head of eCommerce, The Boston Beer Company

Moderated by: Nikos Acuña, Chief Visionary, Sizmek

10:50am

Fireside Chat

Ryan Anderson, VP Brand Marketing, Marriott

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

11:15am

Fireside Chat

Sandra Lopez, Vice President, Sports & Media, Intel

Moderated by: Dallas Lawrence, Chief Communications & Brand Officer, OpenX

11:35am

Keynote

Wesley ter Haar, Founder, MediaMonks

12:00 Noon

Fireside Chat Part 3

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Jim Johnson, VP of Account Planning, Exponential

12:25pm

Fireside Chat

B. Bonin Bough, Chief Growth Officer- Bonin Ventures

12:45pm

Keynote

Victor Lee, Chief Marketing Officer, rxbar

1:05pm

Fireside Chat

Victor Lee, Chief Marketing Officer, rxbar

Moderated by: Chris Stefanyk, Head of Brand Partnerships, Wattpad

1:20pm

Challenger Brands Fireside Chat

Kamal Bhandal, Sr. Director, Consumer Marketing – America’s, Invisalign, Align Technology

Moderated by: Hamid Qayyum, VP National Sales, a4 Media

1:40pm

Challenger Brands Fireside Chat

Jon Hall, Product & Brand Marketing Director, JennAir, a Whirlpool brand

Moderated by: Matt Cleary, Regional Sales Manager, Central, Nextdoor

2:00pm

Challenger Brands Fireside Chat

Matt Withington, Sr Brand Manager, Angry Orchard, Boston Beer Company

Moderated by: Jane Roy, VP, Americas, Buzzoole

2:20pm

Challenger Brands Fireside Chat

Barbara Liss, VP Marketing, Merrick Petcare, a Nestle Company

Moderated by: Amy Williams, Co-Founder and CEO, Good-Loop

2:40pm

Fireside Chat

Scott Bishoff, VP Media, Fox Film

Moderated by: Josh Marshall, Head of Partnerships- West Coast & Southwest, Minute Media

3:05pm

Behind The Brand: Lenovo

Gavin O’Hara, Global Social Creative Lead, Lenovo
Sarah O’Grady, Head of Global Social Strategy, Lenovo

Moderated by: Max Meran, Co-Founder, Opinary

3:35pm

Fireside Chat

David Rubin, Chief Marketing Officer, The New York Times

Moderated by: Evan Rutchik, Chief Revenue Office (CRO), USA at Ogury

3:55pm

Social Media & Content Marketing 2.0

Lou Dubois, Director of Content, Hilton
Chad Parizman, Head of Social Media & Digital Communications, Pfizer
Dan Mazei, Sr. Director, Digital Marketing Strategy, Reebok

Moderated by: Adam Gold, VP, Sales, Hypr

4:35pm

Branding New Music with Musical Guest

Nathan Hanks, CEO, Founder, Music Audience Exchange (MAX)
Ivy Sole, Singer-Songwriter, Musical Artist

5:00pm

It’s a Wrap!

‍

Day 2 Roundtable

11:30am

On Patio — Challenger Brands RoundTable — Closed Door Session

Lockie Andrews, Chief Digital Officer, UNTUCKit
Kamal Bhandal, Sr. Director, Consumer Marketing – America’s, Invisalign, Align Technology
Jon Hall, Product & Brand Marketing Director, JennAir, a Whirlpool brand
Victor Lee, Chief Marketing Officer, rxbar
Barbara Liss, VP Marketing, Merrick Petcare
Jason Waggoner, Marketing Director, King’s Hawaiian
Matt Withington, Sr Brand Manager, Angry Orchard, Boston Beer Company

Moderated by: Sarah McKee, VP of New Business, Viacom Ad Solutions

12:30pm

It’s a Wrap!

‍

Day 3

9:00am

Women in Marketing Breakfast

9:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

10:00am

Women in Marketing Leadership RoundTable

Kamal Bhandal, Sr. Director, Consumer Marketing – America’s, Invisalign, Align Technology
Martha Boudreau, EVP, Chief Communications & Marketing Officer, AARP
Rachael Henke, Director of Advertising & Content, Dell Technologies
Madhavi Reese, VP Brand, Whole Foods
Nicole Kulwicki, Director Brand Build, Heinz Condiments & Sauces, The Kraft Heinz Company
Kim Stokes, Head of Media & Digital, Boston Beer Company
Esperanza Teasdale, Senior Director, Shopper Marketing, PepsiCo
Jill Thomas, Chief Marketing Officer, Edible Arrangements
Kendra Upham, Head of Media, Hulu

Moderated by: Sarah McKee, VP of New Business, Viacom Ad Solutions

11:30am

Fireside Chat

Jill Thomas, Chief Marketing Officer, Edible Arrangements

Moderated by: Jake Litke, CEO and Co-Founder, Mediajel

11:50am

Fireside Chat

Madhavi Reese, VP Brand, Whole Foods Market

Moderated by: Greg Glenday, CEO, Adspace

12:10pm

Fireside Chat

Kim Stokes, Head of Media & Digital, Boston Beer Company

Moderated by: Caroline Mendes, Head of Sales, East, Spotify

12:30pm

Fireside Chat

Rachael Henke, Director of Advertising & Content, Dell Technologies

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

12:50pm

Fireside Chat

Sherrill Kaplan, Head of Marketing, Zipcar

Moderated by: Matt Russo, CMO, Gimbal

1:10pm

Fireside Chat

Elizabeth Campbell, Senior US Marketing Director, McDonald’s

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

1:30pm

Behind The Brand: HBO & Game of Thrones

Alex Diamond, Director, Program Marketing, HBO
Emily Giannusa, Director, Digital & Social Media, HBO

Moderated by: Lindsey DiGiorgio, VP, Marketing, iSpot.tv

1:55pm

Future of Media Part 2

Scott Bishoff, VP Media, Fox Film
Dave Bolger, Chief Media Officer, Trilia Media, Hill Holiday
Doug Rozen, Chief Media Officer, 360i

Moderated by: Ed Montes, President of Solutions, CRO, dataxu

2:25pm

Fireside Chat

Lockie Andrews, Chief Digital Officer, UNTUCKit

Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

2:45pm

Fireside Chat

Anna-Karin Loureiro, VP Global Strategy & Innovation, Calvin Klein

Moderated by: Kristin Glushon, EVP, Client Development, BEN

3:05pm

Fireside Chat

Kendra Upham, Media Director, Hulu

Moderated by: Adam Shlacter, Chief Client Officer, Group Nine Media

3:25pm

Behind The Brand: Johnson & Johnson – Leveraging Emerging Technologies, AI, Data, Personalization & AR

Sarah Debolt, Manager, Consumer Global Marketing Services, Marketing Accelerator, Johnson & Johnson
Michael Summers, Digital Strategist, Brand Manager LISTERINE®, Johnson & Johnson
Jackie Tordella, Senior Manager, Consumer Global Marketing Services, Marketing Accelerator, Johnson & Johnson

Moderated by: Joe Olsen, Head of Growth, MediaMonks

4:00pm

Mobile Gaming Hacks for brands targeting Gen Z’s & Millennials

Harvey Elliot, Playstack & Snatch

4:20pm

2019 Outlook: Trends, Challenges, Technologies, and Opportunities

Drew McGowan, Communications Lead, CLIF Brand, Clif Bar & Company
Sarah Sachs, Director, Coca Cola Freestyle Marketing, The Coca Cola Company
Dan Mazei, Sr. Director, Digital Marketing Strategy, Reebok
Paul Meyers, Manager, Digital & Social, Hyundai Motor of America
Tim Villanuava, Head of Media Strategy, Fetch

Moderated by: Dave Rosner, EVP, Head of Marketing, Collab

5:00pm

It’s a Wrap!