PAST VIRTUAL EVENTS

Official Technology Partner
Summit

January

12

|

2021

2021 Kickoff Summit

Featured Speakers:

  • Afdhel Aziz, Co-Founder, Conspiracy of Love, Author of “Good is the New Cool”
  • Alicia Enciso, Chief Marketing Officer, Nestlé USA
  • Andrea Sengara, Head of Marketing, US, Campari Group
  • Andy Rosenberg, Director, Brand Marketing, Mack Weldon
  • Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreen Boots Alliance
  • Ashley Wood, Senior Global Consulting Partner, Ogilvy Consulting
  • Bonin Bough, Chief Growth Officer, Triller
  • Ciara Dilley, Vice President, Transform Brands, Portfolio Innovation & Sustainability, Frito Lay North America, PepsiCo
  • Debora Koyama, Global Growth Operations Officer, Unilever
  • Don McGuire, Senior Vice President, Marketing, Qualcomm
  • Doug Zarkin, Chief Marketing Officer, Pearle Vision
  • Fernando Machado, Global Chief Marketing Officer, Burger King & Restaurant Brands International
  • Jay Altschuler, Vice President, Media Transformation, Petco
  • Jim Marsh, Senior Vice President, Program Marketing, HBO
  • Johanna Faries, Commissioner, Call of Duty ESports, Activision Blizzard
  • Joseph Luchs, AWS Data Exchange, Amazon Web Services
  • Julie Roehm, Chief Marketing and Experience Officer, Party City
  • Julie Yufe, GM & Head of Growth Markets, Europe, AB-InBev
  • Kamal Bhandal, Vice President, Global Brand & Consumer Marketing, Align Technology
  • Karna Crawford, Head of Consumer Media & Activation Strategy, Verizon
  • Kat Cole, Outgoing President & COO, Focus Brands
  • Kate Trumbull, Vice President, Advertising & Hispanic Marketing, Domino's
  • Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Activision Blizzard ESports
  • Laurent Ezekiel, Chief Marketing & Growth Officer, WPP
  • Marc Speichert, Global Chief Digital Officer, GSK
  • Marissa Jarratt, Chief Marketing Officer, 7-Eleven
  • Meenakshi Nagarajan, Head of Marketing, sweetgreen
  • Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
  • Michelle Froah, Senior Vice President, Global Marketing Strategy & Sciences, MetLife
  • Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
  • Orchid Bertelsen, Head of Digital Innovation, Nestlé USA
  • Pankaj Bhalla, Senior Vice President & General Manager, Grooming, Procter & Gamble
  • Quinn O'Brien, Worldwide Group Vice President, Global Brand and Marketing, Lenovo
  • Tulani Elisa, Vice President, Social Media, Fox Entertainment
  • Tyrrell Schmidt, U.S. Chief Marketing Officer and Head of Global Brand, TD Bank
Presented by
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Summit

December

16

|

2020

2021 Predictions

Featured Speakers: 

  • Andrew Brimer, Director, Commercial Advocacy, Pernod Ricard
  • Erik Collins, Director, Digital Brand Engagement, Del Taco Restaurants
  • Katie Welch, Chief Marketing Officer, Rare Beauty
  • Michelle Horowitz, Senior Vice President, Head of Marketing and Communications, Blink Fitness
Presented by
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Summit

December

15

|

2020

CPG Marketing

Featured Speakers:

  • Lara Krug, Vice President Marketing US, Stella Artois, Anheuser-Busch
  • Mark Wakefield, Senior Vice President, Marketing, Nutella and Chocolate Snacks, Ferrero
  • Sarah Tabb, Vice President, Brand & Marketing, Milk Bar
  • Sofia Colucci, Global Vice President, Miller Family of Brands, Molson Coors
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Summit

December

14

|

2020

Future of Media

Featured Speakers:

  • Adrienne Ingoldt, Chief Marketing Officer, Jack in the Box
  • Dallas Lawrence, Head of Communications, Roku Platform
  • Marci Raible, VP, Global Media & Marketing Services, Campbell's
  • Paolo Provinciali, VP Media & Data, US, Anheuser-Busch InBev
Presented by
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Summit

December

11

|

2020

Everywhere Commerce

Featured Speakers:

  • Evan Slater, VP Global Marketing, Billabong
  • Fabiola Velarde, Senior Director, Emporio Armani Retail Americas, Giorgio Armani
  • John Fundingsland, Head of Global Brand Business Unit, Marketing Partnerships, Google
  • Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark
Presented by
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Summit

December

10

|

2020

Consumer Engagement

Featured Speakers

  • Bob McKnight, Chairman & Co-Founder, Boardriders
  • Brad Haley, Chief Marketing Officer, IHOP
  • Edward Bourelly, Vice President, Marketing, Planet Fitness
  • Rene Lassauzet, Head of Brand Communications, Nestlé USA
  • Sabrina Cherubini, Vice President, Marketing & Customer Strategy, Ann Inc
Presented by
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Summit

December

10

|

2020

AR Experiences and Advertising Lift

Augmented Reality: is it a game changer or a fleeting trend in advertising? Join Snapchat and NCSolutions as they discuss how consumer packaged goods brands have creatively used AR to take their advertising to the next level. Understand how virtual components can enhance advertising effectiveness by driving brand discovery, engagement, and ultimately—sales lift. Based on real measurement, learn how beauty and personal care brands have driven consistent brand growth using augmented reality, and why this medium is here to stay.

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Summit

December

9

|

2020

Music, Audio & Podcasts

Featured Speakers:

  • Aaron Mercer, EVP/Partner, Head of Music Supervision, Premier Music Group
  • Chloe Slobotkin, Senior Marketing Manager, Culture and Entertainment, Lyft
  • Courtney Phillips Spoehr, Head of Music, Calm
  • Gary Cohen, Brand Partnerships Director, ATC Live & ATC Management
  • Keslie Watts, Associate Creative Director, Draftline
  • Ned Duggan, SVP, Global Marketing, Bacardi
  • Patricia Bauer, Director, Consumer Marketing, Lenovo
  • Ronan O'Mahony, Senior Director, Brand & Advertising, T-Mobile
  • Shana Barry, Head of Music & Entertainment, Anheuser-Busch InBev
Presented by
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Summit

December

9

|

2020

The Way We Listen & Watch – Bold Entertainment Trends for 2021

We have arrived at “the new normal!” The new year will bring a fresh set of challenges, and much of the adaptation and nimble innovation of 2020 will need to evolve as marketers look to win over consumers.  Join a panel of music and entertainment experts from R&CPMK as we explore and discuss the data and predictions that will shape how you can win over consumers in the new year.  Hear directly from the team that sits at the intersection of Brands & Talent including Mastercard, Cisco, Verizon, Elton John, The Chicks and DJ Khaled who lean into R&CPMK to authentically tell their stories and forge their partnerships.
Speakers:

  • Michael Fein, SVP Insights, Analytics and Integrated Strategies, R&CPMK
  • Michael Dunn, SVP, Music & Entertainment Partnerships, R&CPMK
  • Meg Grogan, Vice President, CRL, Verizon
  • Marissa Wallace, Group Director Multicultural Communications and Marketing, R&CPMK
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Summit

December

8

|

2020

Women in Marketing - Automotive

Featured Speakers:

  • Allyson Witherspoon, Chief Marketing Officer, Nissan Motors USA
  • Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
  • Leigh Moynihan, Head of Marketing, Volvo Cars
  • Marla Skiko, US & Global Head of Media, Ford Motor Company
  • Melissa Grady, Chief Marketing Officer, Cadillac
Presented by
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April

10

|

2018

Navigating the Digital Maturity Model for Restaurants

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

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March

28

|

2018

How Pepsi Creates Emotional Loyalty

How Pepsi builds emotional loyalty: Connecting generations of fans to what they love

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January

23

|

2018

Five Ways to Take Your Customer Segmentation to the Next Level

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

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November

15

|

2017

Four Ways “Conversational Marketing” is Rewriting the Marketing Playbook

Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media.

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September

21

|

2017

How Connected TV Unifies Your Multichannel Campaign

There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV

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September

14

|

2017

Customer at the Center

Leading market research firm, Forrester, predicts “people-based marketing” will become the new gold standard.

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August

16

|

2017

Media Transparency: Addressing the Elephant in the Room.

Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year.

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June

15

|

2017

The Future of Television

Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT...but what does it all mean to advertisers?

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April

11

|

2017

The New Rules of (Social Media) Engagement

Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path.

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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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