PAST VIRTUAL EVENTS

Official Technology Partner
Summit

April

15

|

2021

Future of Media

Featured Speakers:

  • John Hughes, Manager of Media Planning and Buying, Domino's
  • Kay Vizon, Director of Media, Kroger
  • Michael Bailey, Global Media Director, Digital , Google
  • Michael Ribero, Vice President of Global Marketing, Paramount +, ViacomCBS
  • Rachel McLaughlin, Head of Brand Marketing, MADE BY GATHER
  • Yasmeen Hussain, Brand Manager, Emergen-C, GSK
Presented by
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Summit

April

13

|

2021

C-Suite & Marketing Leadership

Featured Speakers:

  • Adam Kmiec, Vice President, Digital Strategy and Communications, UnitedHealth Group
  • Ashley Schapiro, Vice President, Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.
  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Jess Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment
  • Joe Hodas, Chief Marketing Officer, Wana Brands
Presented by
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Summit

April

8

|

2021

Consumer Engagement - CPG Marketing

Featured Speakers:

  • Brittney Williams, Director, Global Omni-Shopper Marketing, Kellogg Company
  • John Ostman, Senior Director eCommerce & Digital Strategy, Jack Link's Protein Snacks
  • Laura Newman, Senior Marketing Director, Cereal, Kellogg Company
  • Mark Wakefield, Senior Vice President, Marketing, Nutella and Mainstream Chocolate, Ferrero
Presented by
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Webinar

April

8

|

2021

Video on All Screens: Building the Advertising Marketplace of the Future

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices.

TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Comcast Technology Solutions’ Richard Nunn, VP and GM of Advertiser Solutions, Mark McKee, Chief Revenue Officer at Freewheel, Bradley Epperson, SVP Sales Operations at NBCUniversal, in a panel discussion moderated by Jon Watts of MTM, as they explore the four key areas of investment needed to build the ad marketplace of the future:

  • Developing the technical solutions, standards and working practices required to support addressability across different pools of linear and digital inventory.
  • Transforming agency and advertiser workflows, to take full advantage of new digital-like capabilities and to deliver the efficiencies required to support a far greater volume of creative assets and ad versions.
  • Building the platforms and industry-wide practices required to support the greater application of data to multiplatform inventory.
  • Identifying opportunities, as an industry, to collaborate in the development of standards, solutions, platforms and capabilities, sharing investments and leveraging the benefits of scale, across the industry.
Presented by
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Sports Marketing Upfronts

April

7

|

2021

Brand Innovators Sports Marketing Upfronts @ Masters Tournament in Augusta

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Summit

April

7

|

2021

Cadent 2021 Virtual Upfront: Conversations About the Convergence of TV and Technology

Featured Speakers:

  • Amie Smith, Executive Media Director, TCA
  • Carrie Drinkwater, Chief Investment Officer, Mediahub Global
  • Cathy Shaffner, Chief Investment Officer, Empower
  • Inna Kern, Vice President, Media Strategy and Planning, ESPN
  • Gibbs Haljun, Total Investment Lead, GroupM’s Mindshare
  • Mark Zamuner, Chief Executive Officer, TWO NIL Holdings
  • Maureen Bosetti, Chief Investment Officer, Initiative
  • Michael O’Connor, Executive Vice President, Managing Director, Video Investment, Horizon Media
  • Mike Law, President, Amplifi USA

Presented by
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Summit

April

6

|

2021

Women in Marketing

Featured Speakers:

  • Ana Henriques, Global Vice President, Non-Alcoholic Beverages, Anheuser-Busch InBev
  • Courtney Colwell, Global Content Director, American Express
  • Elizabeth Cibor, Senior Director, Global Marketing - Lifestyle Automotive, Americas & APAC, HARMAN International
  • Kathleen Braine, Senior Director of Brand Marketing, BABE Wine
  • Kelsey Groome, Chief Executive Officer, SheSpoke
  • Liza Mandell, Vice President of East Coast Sales, Influential
  • Rebecca Perkins, Co-founder, SheSpoke
  • Stacey Warshaw, Director of Digital Marketing, ANN INC.
  • Stephanie March, Co-founder, SheSpoke
  • Yvette Davis, Associate Director, Brand Marketing, Sam's Club
Presented by
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Summit

April

1

|

2021

Future of Media - New Media & Emerging Channels

Featured Speakers:

  • Erin Goldson, Brand Manager - Dove, Unilever
  • Heather Stuckey, Global Head of Digital Partnerships, Mars Inc.
  • John Starkweather, Associate Vice President, Marketing, AT&T
  • Katie Raymond, Head of Digital Marketing + Social Media, Americas, HARMAN International
  • Marissa Curcuru, Head of Global Media, Bose
  • Sue Seams, Senior Director, Experience Planning, Kellogg Company
Presented by
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Summit

March

30

|

2021

Marketing to Gen Z

Featured Speakers:

  • Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology
  • Ashley Schapiro Vice President of Global Media, Performance Marketing, Social, Influencers, PR & International, American Eagle Outfitters Inc.
  • Aynat Ravin, Director, M Live – Social Media Command Center, Marriott International
  • Carmen Carroll, Senior Partner, Director of Social Media, JUV Consulting
  • Chris Epple, Vice President of Marketing, Americas, HARMAN International
  • Erin Goldson, Brand Manager - Dove, Unilever
  • Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty
  • James Clarke, Senior Director, Media Strategy & CRM, Frito-Lay North America
  • Katie Berry, Director, Agency Relations, U.S. Bank
  • Maia Ervin, Chief People Officer, JUV Consulting
  • Monica Rigali, Head of Marketing, Jansport and Eagle Creek, VF Corporation
  • Olivia Frary, Marketing and Partnerships Strategist, JUV Consulting
  • Rachel McLaughlin, Head of Brand Marketing, MADE BY GATHER
  • Spencer Hoddeson, Global Brand Marketing & Activations, Sr. Specialist, Verizon Media & Yahoo
  • Ziad Ahmed, Founder & Chief Executive Officer, JUV Consulting


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Summit

March

25

|

2021

Influencer Marketing

Featured Speakers:

  • Alli Webb, Founder, DryBar
  • Bret Senior, Brand Director, Pantene North America, Procter & Gamble
  • Chris Stadler, Chief Marketing Officer, Tonal
  • Jaclyn Ruelle, Senior Vice President, Managing Director, Cultural Impact & Brand Communications, The Martin Agency
  • Lisa Bailey, Vice President, Media & Digital Activation, Sleep Number Corporation
  • Karina Kogan, Senior Vice President, Global Head of Product Marketing, Peloton
  • Marshall Williams, Partner & Chief Executive Officer, Ad Results Media
  • Mike Schaffer, Group Senior Vice President, Corporate Digital innovation, Marina Maher Communications
  • Molly Schultz, Senior Vice President, Group Partner, Digital Investment & Innovation, UM Worldwide
  • Rose Phillips, Senior Vice President, Digital Marketing, Sony Pictures Entertainment
  • Samantha Howe, Vice President, Brand Strategy, Grove Collaborative
  • Shuree Jones, Director, Paid Social, Rain The Growth Agency
  • Steve DeAngelis, Co-Founder, Brand Strategy/Creative, Rebuild
Presented by
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April

10

|

2018

Navigating the Digital Maturity Model for Restaurants

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

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March

28

|

2018

How Pepsi Creates Emotional Loyalty

How Pepsi builds emotional loyalty: Connecting generations of fans to what they love

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January

23

|

2018

Five Ways to Take Your Customer Segmentation to the Next Level

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

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November

15

|

2017

Four Ways “Conversational Marketing” is Rewriting the Marketing Playbook

Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media.

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September

21

|

2017

How Connected TV Unifies Your Multichannel Campaign

There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV

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September

14

|

2017

Customer at the Center

Leading market research firm, Forrester, predicts “people-based marketing” will become the new gold standard.

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August

16

|

2017

Media Transparency: Addressing the Elephant in the Room.

Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year.

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June

15

|

2017

The Future of Television

Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT...but what does it all mean to advertisers?

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April

11

|

2017

The New Rules of (Social Media) Engagement

Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path.

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April

8

|

2021

Video on All Screens: Building the Advertising Marketplace of the Future

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices.

TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Comcast Technology Solutions’ Richard Nunn, VP and GM of Advertiser Solutions, Mark McKee, Chief Revenue Officer at Freewheel, Bradley Epperson, SVP Sales Operations at NBCUniversal, in a panel discussion moderated by Jon Watts of MTM, as they explore the four key areas of investment needed to build the ad marketplace of the future:

  • Developing the technical solutions, standards and working practices required to support addressability across different pools of linear and digital inventory.
  • Transforming agency and advertiser workflows, to take full advantage of new digital-like capabilities and to deliver the efficiencies required to support a far greater volume of creative assets and ad versions.
  • Building the platforms and industry-wide practices required to support the greater application of data to multiplatform inventory.
  • Identifying opportunities, as an industry, to collaborate in the development of standards, solutions, platforms and capabilities, sharing investments and leveraging the benefits of scale, across the industry.
Presented by
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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

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