PAST VIRTUAL EVENTS

Official Technology Partner
International

March

25

|

2021

Marketing Innovation - International

Featured Speakers:

  • Angelique Miller, Senior Director, Global Creative + Brand Partnerships, Expedia Group Media Solutions
  • Gianfranco Cuzziol, Global Head of CRM, Aesop
  • Victoria Yasinetskaya, Chief Marketing Officer, PagoFX
Presented by
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Summit

March

23

|

2021

Marketing Innovation

Featured Speakers:

  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Ken Willner, Chief Growth Officer, TextNow
  • Nina Alexander-Hurst, Marketing & Communications Consultant, Waldorf Astoria Maldives
  • Tony Ambroza, Chief Brand Officer, Carhartt
Presented by
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Summit

March

16

|

2021

Brand Innovators TrendWatch

Featured Speakers:

  • Alexis Kerr, Vice President of the Mahogany Brand, Hallmark Cards
  • Allison Koplar Wyatt, Co-Founder & CEO, The Female Founder Collective
  • April Crichlow, Global Vice President and Head of Marketing, SAP SuccessFactors
  • Brian Garish, President, Banfield Pet Hospital
  • Bruno Cardinali, Chief Marketing Officer, North America, Popeyes Louisiana Kitchen
  • Camilo Andrade, Global Vice President Men's Brand Management, Nike
  • Cynthia Kleinbaum, Vice President of Marketing, Walmart+, Mobile and Online Pickup & Delivery, Walmart
  • Dane Mathews, Vice President, Digital Acceleration & Marketing Transformation, Conagra Brands
  • David Skena, Chief Marketing Officer, Krispy Kreme
  • Derek Lewis, President, South Division, PepsiCo Beverages North America
  • Eden Zeilo, Director of Global Brand Marketing - SheaMoisture, Unilever
  • Eric Toda, Global Head of Social Marketing, Facebook
  • Everette Taylor, Chief Marketing Officer, Artsy
  • George Felix, Chief Marketing Officer, Pizza Hut US, Yum! Brands
  • Heidi Zak, Chief Executive Officer, Thirdlove
  • Iman Jefferson, Head of External Relations and Internal Communications, Nextdoor
  • Janis Fratamico, Global Head of Brand Experience, SAP
  • Jenifer B. Harmon, Chief Marketing Officer, Ruby Tuesday
  • Jesse Laskaris, Director, Performance Marketing Operations & Technology, Disney Streaming Services
  • Jessica Burns, Vice President, Brand Marketing and Creative, Grubhub
  • Karin Schifter-Maor, Global Chief Marketing Officer, SodaStream
  • Karla Davis, Vice President, Marketing, Ulta Beauty
  • Katya Libin, Co-Founder and CEO, HeyMama
  • Kelly Ruoff, Chief Brand Officer, Root Inc.
  • Linda Bethea, Head of Marketing, CoE, Danone
  • Lisa Marie Pillette, Chief Marketing Officer, Casper Sleep, Inc.
  • Lynn Blashford, Chief Marketing Officer, White Castle
  • Marianne Malina, President, GSD&M
  • Michelle Horowitz, Senior Vice President, Head of Marketing and Communications, Blink Fitness
  • Mita Mallick, Head of Inclusion, Equity and Impact, Carta
  • Nick Hammitt, Head of Marketing Strategy & Innovation - Mtn Dew & Energy Portfolio, PepsiCo
  • Nilukshi De Silva, Head of Digital Marketing & Content Strategy, Calvin Klein Fragrances, Coty
  • Phuong Petersen, Chief Marketing Officer, SimpleTire
  • Rahul Chowdhury, Head of Marketing (US eBusiness), RB (Hygiene)
  • Raja Rajamannar, Chief Marketing Officer, Mastercard
  • Rebecca Minkoff, Creative Director, Rebecca Minkoff, Co-Founder, The Female Founder Collective
  • Rolddy Leyva, Managing Vice President, Global Diversity, Inclusion & Belonging, Capital One
  • Roxy Young, Chief Marketing Officer, Reddit
  • Sachin Puri, Vice President, Marketing, McAfee
  • Sasha Lucas, Vice President, Head of Digital, Verizon
  • Shelley Zalis, Founder & CEO, The Female Quotient
  • Soyoung Kang, Chief Marketing Officer, eos
  • Steve Kennedy, Vice President, Marketing - Digital & Media, Nestlé USA
  • Zena Arnold, Chief Marketing & Digital Officer, Kimberly Clark
  • Wesley Walker, Film Director, Tool of North America
Presented by
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Summit

March

11

|

2021

Consumer Engagement

Featured Speakers:

  • Amanda Bailey, Senior Director, Hilton Honors Marketing, Hilton
  • Brittany Connor, Brand Marketing Lead, SimpleTire
  • Jon Hall, Brand & Product Marketing Director, Whirlpool Corporation
  • Tim Brunelle, Director, Content & Production, Land O'Lakes, Inc.
Presented by
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Summit

March

10

|

2021

Future of TV

Featured Speakers:

  • Josephine Chew, Senior Vice President, Head of Brand Advertising & Marketing, Wells Fargo
  • Michael Ribero, Vice President of Global Marketing, Paramount +, ViacomCBS
  • Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev
  • Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA
Presented by
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Summit

March

9

|

2021

Women in Marketing

Featured Speakers:

  • Anne Miller, Vice President, Luxury, The RE/MAX Collection, RE/MAX, LLC
  • Ashley Schapiro, Vice President, Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.
  • Charae Carter Jenkins, Head of Marketing, &pizza
  • Marisa Siegel, Senior Brand Director, Budweiser, Anheuser-Busch
  • Melanie Dodge, Head of Marketing, Better.com
  • Michelle Kehily, Vice President, Global Head of Digital Marketing & Commercial Excellence, Merck
  • Rachael Henke, Director, Global Advertising & Content, Dell
Presented by
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Summit

March

4

|

2021

Future of Media - TV & Digital Video

Featured Speakers:

  • Alison Gensheimer, Vice President, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo
  • Megan Matlock, Assistant Vice President, Media Strategy, AT&T
  • Mike Swisher, Director of Media Planning & Performance, Method Products
Presented by
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Summit

March

2

|

2021

Future of Food & Beverage

Featured Speakers:

  • Andrew Brimer, Director, Commercial Advocacy, Pernod Ricard
  • Andrew Courtien, Director of Brand Marketing, Recess
  • Anna Faktorovich, Senior Vice President, Marketing, CAVA
  • Natalie Brown, Head of Marketing, Sur La Table
  • Shray Joshi, Head of Growth and Retention, Health-Ade Kombucha
  • Wes Hurt, Founder & CEO, CLEAN Cause
Presented by
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Summit

February

26

|

2021

Influencer Marketing

Featured Speakers: 

  • Ali Gwin, Senior Manager, Product Marketing, IBM Watson Advertising
  • Amanda Grant, Vice President, Managing Partner, Global Head of Social, groupM
  • Anya Ware, Head of Media Tech Sales, IBM Watson Advertising
  • Bailey Mobley, Social Media Manager, GUESS?
  • Dr. Jake Beniflah, Founder & Executive Director, Center for Multicultural Science
  • Ivonne Kinser, Head of Digital Marketing & Ecommerce, Avocados From Mexico
  • Marcie Pérez, Associate Director Media & Performance Marketing, Cadillac
  • Minjae Ormes, Chief Marketing Officer, Visible
  • Scott Hudler, Chief Marketing Officer, Torchy's Tacos
Presented by
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Summit

February

25

|

2021

Marketing to the LGBTQ+ Community

Featured Speakers:

  • Brent Miller, Senior Director - Global LGBTQ+ Equality, Procter & Gamble
  • Cheryl Guerin, Executive Vice President, Marketing and Communications, North America, Mastercard
  • Emily Finn, Brand Strategist, Best Buy Cultural Marketing, Best Buy
  • Jay Sethi, Chief Marketing Officer, Diageo Beer & SVP-NA, Convenience Category Leader, Diageo
  • Jonathan Roman, Global Director: Marketing Technology Solutions, Electronic Arts
  • Justin Parnell, Senior Director, OREO Brand, Mondelez International
  • Melissa Hobley, Global Chief Marketing Officer, OKCupid


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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Learn MoreRegister

February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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April

8

|

2021

Video on All Screens: Building the Advertising Marketplace of the Future

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices.

TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Comcast Technology Solutions’ Richard Nunn, VP and GM of Advertiser Solutions, Mark McKee, Chief Revenue Officer at Freewheel, Bradley Epperson, SVP Sales Operations at NBCUniversal, in a panel discussion moderated by Jon Watts of MTM, as they explore the four key areas of investment needed to build the ad marketplace of the future:

  • Developing the technical solutions, standards and working practices required to support addressability across different pools of linear and digital inventory.
  • Transforming agency and advertiser workflows, to take full advantage of new digital-like capabilities and to deliver the efficiencies required to support a far greater volume of creative assets and ad versions.
  • Building the platforms and industry-wide practices required to support the greater application of data to multiplatform inventory.
  • Identifying opportunities, as an industry, to collaborate in the development of standards, solutions, platforms and capabilities, sharing investments and leveraging the benefits of scale, across the industry.
Presented by
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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Presented by
Learn MoreREGISTER

April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

Presented by
Learn MoreREGISTER

April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Presented by
Learn MoreREGISTER

February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Presented by
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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Presented by
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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Presented by
Learn MoreREGISTER