PAST VIRTUAL EVENTS

Official Technology Partner
Summit

September

25

|

2020

eCommerce, CPG & Retail

Featured Speakers

  • Jessica Thorpe, President and Co-Founder, gen.video
  • Cynthia Maller, Director of Next-Gen Content, Walmart
  • Carolyn Pollock, Chief Marketing Officer, Tailored Brands, Inc.
Presented by
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Summit

September

25

|

2020

The Future of Influencer Marketing

The gen.video platform facilitates large scale influencer marketing production to enrich and optimize product pages with video. Join Jessica Thorpe, President and Co-Founder, as she showcases the gen.video platform and how it can help brands to evaluate the performance data and metrics of their influencer campaigns to optimize results and future investments.


Presented by
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Summit

September

23

|

2020

Influencer Marketing

Featured Speakers:

  • Stephanie Gallo, Chief Marketing Officer, Gallo Wines
  • Barry Westrum, Chief Marketing Officer, Taco John's
  • Anastasia Soare, Founder, Anastasia Beverly Hills
  • Dr. Jason Wersland, Founder, Therabody
  • Christine Hunt, Head of Media, Elf Beauty
  • Aleesha, Smalls-Worthington, Senior Brand Director, Marketing and eCommerce, Scotch Porter
  • Doug Rozen, Chief Media Officer, 360i
  • Christine Miranga Barnekow, Head of Innovation, AMI


Presented by
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Webinar

September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
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Summit

September

22

|

2020

Digital Marketing Innovation

Featured Speakers:

  • Nick Mason, CEO, and Founder, Turtl
  • Sachin Puri, VP Marketing, McAfee
  • Gabriel Alonso, Head of Digital Platforms & Community - Energy, PepsiCo
Presented by
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Summit

September

21

|

2020

Marketing to Gen Z

Featured:

  • Carly Zipp, Global Head of B2B Marketing, TikTok
  • Amanda Goetz, VP Marketing, The Knot Worldwide
  • Kathleen Braine, Senior Director of Brand Marketing, BABE Wine, Anheuser-Busch
  • Martin Morse, Vice President of Brand Strategy & Business Development, Bulletproof
  • Angela Courtin, Global Head of Brand Marketing, Youtube
  • James Gregson, Head of Social Content Studio, LEGO
  • Adam Pierno, Associate Vice President, Marketing Strategy, Arizona State University
  • Aja Thornton, Social Media Marketing Lead, Fenty Beauty
  • Shray Joshi, Head of Growth & Retention, Health-Ade Kombucha
Presented by
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Summit

September

17

|

2020

Women in Brand Marketing

Featured Speakers:

  • Allyson Witherspoon, Vice President, Marketing Communications & Media, Nissan
  • Amanda Teder, VP Marketing, North America B2C, Michelin
  • Amani Brown, Senior Director, Brand Management,  Marriott International


Presented by
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Summit

September

16

|

2020

Future of Media: TV to ESports

Featured Speakers:

  • Chris Epple, Vice President, Consumer Marketing - Americas, Lifestyle Audio, Harman
  • Heather Stuckey, Director of Global Media Partnerships, Mars
Presented by
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Summit

September

15

|

2020

Growth Marketing

Featured Speakers:

  • Sachin Puri, VP Marketing, McAfee
  • Antony Demetriades, Vice President, Customer Retention, McAfee
  • Ishita Ahmed, Director of Loyalty, CRM and Personalization, Taco Bell
  • Rebecca Traverzo, VP Marketing, ThirdLove
  • Jenna Tanenbaum, Head of Growth Marketing, Who Gives a Crap
  • Paul Elliott, Head of Growth, Atoms
  • Erin Chin, Head of Brand Communications & Consumer Engagement - Mountain Dew, PepsiCo
  • Megan Garafola, Director, Social Marketing, Marriott International
Presented by
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Summit

September

14

|

2020

In-Housing

Featured Speakers:

  • Scott Donaton, Head of Creative, Hulu
  • Alisa Alexander, Head of Draftline, local & culture, A-B InBev
  • Shane Greenwood, Creative Director, Electro, Clorox
  • John Marshall, Head of North American Digital Activation, HP
  • Khara Hutchinson, Biddable Media & Programmatic, Bayer
Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Learn MoreRegister

February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

Learn MoreRegister

July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

Learn MoreRegister

May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

Presented by
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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
Learn MoreREGISTER

July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Presented by
Learn MoreREGISTER

April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

Presented by
Learn MoreREGISTER

April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Presented by
Learn MoreREGISTER

February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Presented by
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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Presented by
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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Presented by
Learn MoreREGISTER

July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

Presented by
Learn MoreREGISTER