PAST VIRTUAL EVENTS

Official Technology Partner
Summit

April

15

|

2021

Future of Media

Featured Speakers:

  • John Hughes, Manager of Media Planning and Buying, Domino's
  • Kay Vizon, Director of Media, Kroger
  • Michael Bailey, Global Media Director, Digital , Google
  • Michael Ribero, Vice President of Global Marketing, Paramount +, ViacomCBS
  • Rachel McLaughlin, Head of Brand Marketing, MADE BY GATHER
  • Yasmeen Hussain, Brand Manager, Emergen-C, GSK
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Summit

April

13

|

2021

C-Suite & Marketing Leadership

Featured Speakers:

  • Adam Kmiec, Vice President, Digital Strategy and Communications, UnitedHealth Group
  • Ashley Schapiro, Vice President, Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.
  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Jess Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment
  • Joe Hodas, Chief Marketing Officer, Wana Brands
Presented by
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Summit

April

8

|

2021

Consumer Engagement - CPG Marketing

Featured Speakers:

  • Brittney Williams, Director, Global Omni-Shopper Marketing, Kellogg Company
  • John Ostman, Senior Director eCommerce & Digital Strategy, Jack Link's Protein Snacks
  • Laura Newman, Senior Marketing Director, Cereal, Kellogg Company
  • Mark Wakefield, Senior Vice President, Marketing, Nutella and Mainstream Chocolate, Ferrero
Presented by
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Webinar

April

8

|

2021

Video on All Screens: Building the Advertising Marketplace of the Future

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices.

TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Comcast Technology Solutions’ Richard Nunn, VP and GM of Advertiser Solutions, Mark McKee, Chief Revenue Officer at Freewheel, Bradley Epperson, SVP Sales Operations at NBCUniversal, in a panel discussion moderated by Jon Watts of MTM, as they explore the four key areas of investment needed to build the ad marketplace of the future:

  • Developing the technical solutions, standards and working practices required to support addressability across different pools of linear and digital inventory.
  • Transforming agency and advertiser workflows, to take full advantage of new digital-like capabilities and to deliver the efficiencies required to support a far greater volume of creative assets and ad versions.
  • Building the platforms and industry-wide practices required to support the greater application of data to multiplatform inventory.
  • Identifying opportunities, as an industry, to collaborate in the development of standards, solutions, platforms and capabilities, sharing investments and leveraging the benefits of scale, across the industry.
Presented by
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Sports Marketing Upfronts

April

7

|

2021

Brand Innovators Sports Marketing Upfronts @ Masters Tournament in Augusta

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Summit

April

7

|

2021

Cadent 2021 Virtual Upfront: Conversations About the Convergence of TV and Technology

Featured Speakers:

  • Amie Smith, Executive Media Director, TCA
  • Carrie Drinkwater, Chief Investment Officer, Mediahub Global
  • Cathy Shaffner, Chief Investment Officer, Empower
  • Inna Kern, Vice President, Media Strategy and Planning, ESPN
  • Gibbs Haljun, Total Investment Lead, GroupM’s Mindshare
  • Mark Zamuner, Chief Executive Officer, TWO NIL Holdings
  • Maureen Bosetti, Chief Investment Officer, Initiative
  • Michael O’Connor, Executive Vice President, Managing Director, Video Investment, Horizon Media
  • Mike Law, President, Amplifi USA

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Summit

April

6

|

2021

Women in Marketing

Featured Speakers:

  • Ana Henriques, Global Vice President, Non-Alcoholic Beverages, Anheuser-Busch InBev
  • Courtney Colwell, Global Content Director, American Express
  • Elizabeth Cibor, Senior Director, Global Marketing - Lifestyle Automotive, Americas & APAC, HARMAN International
  • Kathleen Braine, Senior Director of Brand Marketing, BABE Wine
  • Kelsey Groome, Chief Executive Officer, SheSpoke
  • Liza Mandell, Vice President of East Coast Sales, Influential
  • Rebecca Perkins, Co-founder, SheSpoke
  • Stacey Warshaw, Director of Digital Marketing, ANN INC.
  • Stephanie March, Co-founder, SheSpoke
  • Yvette Davis, Associate Director, Brand Marketing, Sam's Club
Presented by
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Summit

April

1

|

2021

Future of Media - New Media & Emerging Channels

Featured Speakers:

  • Erin Goldson, Brand Manager - Dove, Unilever
  • Heather Stuckey, Global Head of Digital Partnerships, Mars Inc.
  • John Starkweather, Associate Vice President, Marketing, AT&T
  • Katie Raymond, Head of Digital Marketing + Social Media, Americas, HARMAN International
  • Marissa Curcuru, Head of Global Media, Bose
  • Sue Seams, Senior Director, Experience Planning, Kellogg Company
Presented by
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Summit

March

30

|

2021

Marketing to Gen Z

Featured Speakers:

  • Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology
  • Ashley Schapiro Vice President of Global Media, Performance Marketing, Social, Influencers, PR & International, American Eagle Outfitters Inc.
  • Aynat Ravin, Director, M Live – Social Media Command Center, Marriott International
  • Carmen Carroll, Senior Partner, Director of Social Media, JUV Consulting
  • Chris Epple, Vice President of Marketing, Americas, HARMAN International
  • Erin Goldson, Brand Manager - Dove, Unilever
  • Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty
  • James Clarke, Senior Director, Media Strategy & CRM, Frito-Lay North America
  • Katie Berry, Director, Agency Relations, U.S. Bank
  • Maia Ervin, Chief People Officer, JUV Consulting
  • Monica Rigali, Head of Marketing, Jansport and Eagle Creek, VF Corporation
  • Olivia Frary, Marketing and Partnerships Strategist, JUV Consulting
  • Rachel McLaughlin, Head of Brand Marketing, MADE BY GATHER
  • Spencer Hoddeson, Global Brand Marketing & Activations, Sr. Specialist, Verizon Media & Yahoo
  • Ziad Ahmed, Founder & Chief Executive Officer, JUV Consulting


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Summit

March

25

|

2021

Influencer Marketing

Featured Speakers:

  • Alli Webb, Founder, DryBar
  • Bret Senior, Brand Director, Pantene North America, Procter & Gamble
  • Chris Stadler, Chief Marketing Officer, Tonal
  • Jaclyn Ruelle, Senior Vice President, Managing Director, Cultural Impact & Brand Communications, The Martin Agency
  • Lisa Bailey, Vice President, Media & Digital Activation, Sleep Number Corporation
  • Karina Kogan, Senior Vice President, Global Head of Product Marketing, Peloton
  • Marshall Williams, Partner & Chief Executive Officer, Ad Results Media
  • Mike Schaffer, Group Senior Vice President, Corporate Digital innovation, Marina Maher Communications
  • Molly Schultz, Senior Vice President, Group Partner, Digital Investment & Innovation, UM Worldwide
  • Rose Phillips, Senior Vice President, Digital Marketing, Sony Pictures Entertainment
  • Samantha Howe, Vice President, Brand Strategy, Grove Collaborative
  • Shuree Jones, Director, Paid Social, Rain The Growth Agency
  • Steve DeAngelis, Co-Founder, Brand Strategy/Creative, Rebuild
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

Presented by
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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

Presented by
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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

Presented by
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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

Presented by
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April

10

|

2018

Navigating the Digital Maturity Model for Restaurants

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences. 

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March

28

|

2018

How Pepsi Creates Emotional Loyalty

How Pepsi builds emotional loyalty: Connecting generations of fans to what they love

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January

23

|

2018

Five Ways to Take Your Customer Segmentation to the Next Level

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

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November

15

|

2017

Four Ways “Conversational Marketing” is Rewriting the Marketing Playbook

Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media.

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September

21

|

2017

How Connected TV Unifies Your Multichannel Campaign

There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV

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August

16

|

2017

edia Transparency: Addressing the Elephant in the Room

Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year.

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