PAST VIRTUAL EVENTS

Official Technology Partner
Summit

October

21

|

2020

D2C Marketing

Featured Speakers:

  • Brad Barron, Director of Marketing - Pet Division, Perdue Farms
  • Jinal Shah, Vice President of Marketing, Feather
  • Jordan Narducci, Director, Global Direct to Consumer eCommerce, Kellogg Company
  • Lisa Craveiro, Director, Marketing, INDOCHINO
Presented by
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Summit

October

21

|

2020

Trade Marketing Summit

Featured Speakers:

  • Andrea Garabedian, Vice President, Sales Marketing, Twitch
  • Aneessa Steilen, Vice President of Media & Distribution Marketing, Vevo
  • Debra Goetz, Head of Brand Marketing, Nextdoor
  • Jen Whelan, Vice President, Head of B2B Marketing, Verizon Media
  • Krista Thomas, Senior Vice President, Marketing, Amobee
  • Mark Young, Executive Vice President, Marketing & Chief Marketing Officer, GSTV
  • Meridith Miller, Vice President, Marketing, Ampersand
Presented by
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Leadership in Marketing

October

15

|

2020

Women in Brand Marketing

Featured Speakers:

  • Bryna Corcoran, Director, Social Media, Lyft
  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Jami Crist, Director, Sports Marketing: Run + Train, Under Armour
  • Kara Richmond, Senior Director, Brand Marketing, Tailored Brands, Inc.
  • Linda Bethea, Head of Marketing, Danone
  • Sylvia Toense, Head of Global Brand Marketing, T. Rowe Price
Presented by
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Leadership in Marketing

October

14

|

2020

The Future of Work

Featured Speakers:

  • Aruna Ravichandran, CMO, Cisco Webex
  • Jamie Hodari, CEO, Industrious
  • Jennifer Kolstad, Global Design Director, Ford Motor Company
  • Amy Bixler, Global Brand Design Leader, Gensler
  • Laurel Rossi, Founder, Creative Spirit
Presented by
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Leadership in Marketing

October

13

|

2020

C-Suite & Marketing Leadership

Featured Speakers:

  • Alicia Tillman, Chief Marketing Officer, SAP
  • Bruno Cardinali, Chief Marketing, North America, Popeyes Louisiana Kitchen
  • Esperanza Teasdale, VP & General Manager, PepsiCo
  • Todd Kaplan, VP Marketing Pepsi, PepsiCo
  • Zena Arnold, Chief Digital & Marketing Officer, Kimberly Clark
Presented by
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State of the Industry

October

8

|

2020

State of the Industry - Diversity & Inclusion and Multicultural Marketing

Featured:

  • Adrianne Smith, Global Director of Inclusion and Diversity, WPP
  • Alexis Kerr, Head of Multicultural Marketing | Multicultural Strategy, Content and Execution, Cadillac
  • Alia Kemet, Vice President, Creative & Digital Communications, McCormick & Company
  • Antoinette Clarke, SVP, Branded Entertainment & Media Innovations, ViacomCB
  • Lydia Daly, SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Michelle Green, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Mita Mallick, Head of Diversity and Cross Cultural Marketing, Unilever
  • Reya Sehgal, Manager, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Tricia Clarke-Stone, Entrepreneur, Marketer, Author, Founder/CEO, WP Narrative
  • Yasmin Grant, Director of Multicultural Marketing, PepsiCo
Presented by
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State of the Industry

October

7

|

2020

State of the Industry - Future of Media & Marketing Innovation

Featured Speaker:

  • Alison Gensheimer, Vice President, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo
  • Andy Rosenberg, Director, Brand Marketing, Mack Weldon
  • Anthony Martinez, Senior Global Director, Head of Media Platforms & Audience Strategy, The Coca Cola Company
  • Arielle Russo, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Ben Conrad, Senior Director, Database Marketing, Milwaukee Bucks
  • Brendan Murnane, Senior Vice President, ViacomCBS Digital Sales Strategy, ViacomCBS
  • Brian Voynick, CRM Campaigns Manager, BMW of North America
  • Hawa Arsala, Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Lydia Daly, Senior Vice President, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Marc DeBevoise, Chief Executive Officer and President, ViacomCBS Digital, ViacomCBS
  • Matthew Coleman, Marketing Director, State Farm
Presented by
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State of the Industry

October

6

|

2020

State of the Industry - Brand Love, Innovation, Leadership, Purpose

Featured Speakers:

  • Alixandra Katz, Sr. Manager, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Alyssa Raine, Group Vice President, Customer Marketing Platforms, Walgreens
  • Angel Bellon, Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • David Pangilinan, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Elle McCarthy, Senior Director, Head of Brand, Electronic Arts
  • Fernando Machado, Global Chief Marketing Officer, Burger King
  • Karen Vega, Sr. Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Lydia Daly, SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Steve Greig, Vice President, Global Marketing, Visa
  • Surbhi Martin, VP Marketing, Danone
Presented by
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Summit

October

1

|

2020

Women in Sports

Featured:

  • Gabrielle Dow, Vice President, Marketing & Fan Engagement, Green Bay Packers
  • Christina Hull, Head Of Experiential Marketing, Verizon
  • Cindy Nguyen, SVP of Enterprise Programs, Bank of America
  • Melissa Duhaime, Director, Sports Marketing, PepsiCo
  • Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Acitivision Blizzard, ESports
  • Amy Azzi, Senior Director of Sports Marketing and Sponsorships, T-Mobile
Presented by
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Summit

September

30

|

2020

Shopper Marketing

Featured Speakers:

  • Rachel Tipograph, Founder, MikMak
  • Megan Owsik, SVP Brand Partnerships, Whalar
  • Liz Tung, Head of Shopper Marketing, Specialty Division, The Clorox Company
  • Dianne Le, Associate Director, National Shopper Marketing, Avocados From Mexico
  • Dan Gray, Digital Shopper Content Manager, Ford Motor Company
Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

Presented by
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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

Presented by
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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

Presented by
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April

10

|

2018

Navigating the Digital Maturity Model for Restaurants

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences. 

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March

28

|

2018

How Pepsi Creates Emotional Loyalty

How Pepsi builds emotional loyalty: Connecting generations of fans to what they love

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January

23

|

2018

Five Ways to Take Your Customer Segmentation to the Next Level

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

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November

15

|

2017

Four Ways “Conversational Marketing” is Rewriting the Marketing Playbook

Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media.

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September

21

|

2017

How Connected TV Unifies Your Multichannel Campaign

There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV

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August

16

|

2017

edia Transparency: Addressing the Elephant in the Room

Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year.

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June

15

|

2017

The Future of Television

Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT...but what does it all mean to advertisers?

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