PAST VIRTUAL EVENTS

Official Technology Partner

May

24

|

2022

Health and Wellness Marketing

Featured Speakers:

  • Brigitte Brady-Harris, Vice President, Brand Marketing, Sunbasket
  • Ed Bourelly, Vice President, Marketing, Planet Fitness
Presented by
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May

17

|

2022

Consumer Engagement - CPG Marketing

Featured Speakers:

  • Renee Fuller, Senior Director of Marketing, Milk Bar
  • Paras Shah, Director - Omnichannel Shopper Marketing, Georgia Pacific
  • Charlotte Watson, Global Chief Marketing Officer, Olaplex
Presented by
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May

12

|

2022

Women In Marketing

Featured Speakers:

  • Bette Ann Fialkov, Head of Entertainment & Culture, hims & hers
  • Renee Beck, Vice President, Marketing & Innovation, United Way of Central Maryland
  • Kamal Bhandal, Vice President, Global Consumer & Brand Marketing, Align Technology
  • Stephanie Gallo, CMO, E.J. Gallo
  • Nicole Diamond, Sr. Global Director, Innovation & Agile, Four Seasons Hotels & Resorts
Presented by
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In-Person

May

6

|

2022

Marketing Innovation & Sports Marketing Upfronts Summit

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

Featured Speakers:

  • Chris Davis, Chief Marketing Officer, New Balance
  • Tara McRae, Chief Marketing Officer, Clarks
  • Jim Mollica, Chief Marketing Officer, Bose
  • James Frapwell, Global Head of Marketing, Clarks Originals
  • Jack Daley, Head of Global Media and Partnerships at Bose Corporation, Bose
  • Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair
  • Matt Handy, Vice President of Marketing, LightForce
  • Linda Lee, Chief Marketing Officer, Campbell Soup Company
  • Nick Wilkoff, Chief Marketing Officer, L.L.Bean
  • Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds
  • Todd Sperry, Chief Marketing Officer, Museum of Science
  • Janina Lundy, Head of Emerging Audience Development, Amazon Studios & Prime Video
  • Juanita Slappy, Head of Multicultural Marketing Cadillac
  • Conley Fitzpatrick Head Of Marketing Pronghorn.co
  • Yuisa Pérez Chionchio, Chief People Officer, Museum of Science
  • Fernando Machado Chief Marketing Officer Activision Blizzard
  • Carolyn Braff ,Head of Brand Strategy Gatorade PepsiCo
  • Emeka Ofodile, Vice President of Sports Marketing, ESPN
  • Adam Grossman, Chief Marketing Officer, Boston Red Sox
  • Naveen Lokesh, Head of Global Sports Marketing, Basketball, New Balance
  • Set Free Richardson, Creative Director, Compound
  • Tracy Knauer, Vice President, North America Marketing, Ecommerce & Consumer Analytics, New Balance
  • Fara Leff, COO, Klutch Sports Group
  • Brett O'Brien, General Manager, Senior Vice President, Gatorade Performance Portfolio, PepsiCo
  • Pat Cassidy, Chief Marketing Officer, Autograph
  • Jed Berger, Global Chief Marketing Officer, Foot Locker Inc.
  • Luke Bonner, Chief Executive Officer/ Founder PWRFWD
  • Jeff McAdams, Vice President, Global Marketing, New Balance
  • Missy Lukens, Senior Director of Marketing, 7-Eleven
  • Kirby Porter, Founder of New Game Labs & PLAY3RS
  • Ariel Feigenbaum, Senior Director of Partnerships & Business Development, Laurel Springs School, President WISE (Women in Sports and Events, Inc.)
  • Arra Yerganian, President, Laurel Springs School
  • Gabby Thomas, Olympic Athlete, 2x Medalist
  • Brendan Donohue, President, NBA 2k League
  • Ryan Bonifacino, Chief Digital Officer, FIGS
  • Julie Morris, SVP, Head of Commercial Development & Media, NBA
  • Erick Dickens Co-Founder, Chief Executive Officer, Kadenwood
  • Steve Garvey, Kadenwood Co-founder, Head of Sports Partnerships, MLB legend
  • Jeff Deline, Executive Vice President & Chief Revenue Officer, New York Mets
  • Joe Freshgoods, Founder/Creative Director, JFG
  • Yuron White, Vice President of Global Lifestyle & Basketball, New Balance
  • Emily Whittaker, President of North America, Vista
  • Marc Fonzetti, CMO & CRO, Scuti Rewards Marketplace
Presented by
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In-Person

May

6

|

2022

Brand Innovators Marketing Innovation during Formula 1

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

Featured Speakers:

  • Kevin Nemeth, Head, Digital Marketing NA, Popeyes
  • Michael Shaw, SVP, Experience & Brand, Miami Marlins
  • Jessamyn Block, Senior Director of Brand Marketing, Oakley
  • Doug Zarkin, Vice President, Chief Marketing Officer, Pearle Vision
  • Andrea Hopelain, SVP Brand, EA SPORTS & Racing
  • Anne Ristau, Head of Global Sponsorships, Dell Technologies
  • Amanda Metti, Global Sponsorships Lead, Dell Technologies
  • Edward Green, Head of Commercial Technology, McLaren Racing
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Tiffany Ntanos, Department Manager Marketing Communications & Strategy, Mercedes-Benz USA
  • Tiara Chesmer-Williams, Head of Inclusion, Diversity & Equity, Moët Hennessy
  • Aygline Pechdo, Vice President Marketing - Atlantic Region, Moët Hennessy
  • Anu Rao, Vice President, Communications, LVMH Moët Hennessy North America
  • Emma de Szoeke, SVP Consumer Insights, Analytics & Business Growth, Moët Hennessy
  • Bette Ann Fialkov, Head of Entertainment & Culture, for Hims/Hers
  • Sophia Lykke, Public Relations & Corporate Social Responsibility Manager, ClubMed
  • Rogelio Magaña, Director, Brand Strategy, Instacart
  • Jean Paul Ciaramella, Media Lead, NA, Popeyes
  • Christian Betancourt, Vice President, Marketing, Mayweather Boxing + Fitness
  • Matthew Banton, Vice President - Innovation, Category Management & Sustainability, Americas, Burger King
  • Guillermo Hermosillo Cue, Global Innovation Director, Popeyes
  • Jessica Serrano, Director, Marketing Strategy, Burger King
  • Elmis Medina, Global Senior Director for Brand and Innovation, Tim Hortons
  • Kelly Solomon, Global Chief Marketing Officer, Kind Snacks
  • Jorge Oliveira, Senior Director Media, Multicultural & Partnerships | Marketing NA, Burger King
  • Michael Schneider, Vice President, Brand, Live and Licensed Marketing, Hulu
  • Emily Loewy, Senioer Director Global Marketing, Oceania Cruises
  • Lauren Cochran Gilfarb, Chief Digital Marketing, Miami HEAT
  • Mark Weinstein, Chief Marketing Officer, Hilton
  • Justin Terry, Senior Director, Growth & Brand Marketing, Virgin Voyages
  • Marques Jackson, Senior Director Corporate Partnerships & Media, Miami Dolphins and Hard Rock Stadium
  • Ashley Cartwright, Vice President, Media, The Walt Disney Company
  • Allison Giorgio, Vice President of Marketing, PUMA
  • Jonathan Robert, Marketing Manager, PUMA
  • Justin Vanportfliet, Senior Marketing Manager, PUMA
  • Jackson Jeyanayagam, Stealth Mode, Anheuser-Busch
  • Bill Shelton, Chief Marketing Officer, Group 1001 / Gainbridge
  • Steven Kalifowitz, Chief Marketing Officer, Crypto.com
  • Lynn Fischer, Chief Marketing Officer, XO
  • Eduardo Goyanes, Global Marketing, Alienware Messaging and Global GTM, Dell
  • Daniel Kasidi, Founder & CEO, Rastaclat
  • Emmakate Young, Managing Director - Brand Strategy, Global Sponsorships & Olympics/Paralympics, Delta
  • Zoe Chilton, Head of Strategic Partnerships, Red Bull Racing
Presented by
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April

28

|

2022

Brand Innovators Sports Marketing Upfronts: NHL

This virtual event will be streamed on Zoom, LIVE from NHL HQ in New York.

Featured Speakers:

  • Dan Fleetwood, Vice President, Global Sponsorships, SAP
  • Kevin Weekes, Studio & Game Analyst, NHL and ESPN
  • Marissa Weseloh, Director, Sponsorships, Verizon
  • Gary Bettman, Commissioner of the NHL
  • Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas
  • Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken
  • Susan Cohig, EVP, Club Business Affairs, NHL
  • Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center
  • AJ Mlezko, Host & Report, ESPN
  • Lisa Hake, VP of Marketing & Communications,Great Clips
  • Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union
  • David Lehanski, EVP, Global Partnerships, Innovation, NHL
  • Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster
  • Tory Belliveau, Director, Media & Sponsorships,The Boston Beer Company
  • Chris Jones, VP, Communications, FanDuel
  • Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon
  • Malik Garvin, Director, Hockey In Harlem
  • Jennifer Dill, Vice President, Gaming, Turner Sports
  • Kelsey Philpott, Head of Marketing, New York Rangers
  • Mike Richter, President, Brightcore Energy

Presented by
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April

27

|

2022

Brand Innovators Spring 2022 Media Buying Summit

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.


Featured Speakers:

  • Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy
  • Graciela Benveniste, Global Head of Media, BlackRock
  • Jay Altschuler, VP Media Transformation, Petco
  • Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International
  • Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands
  • Jennifer Reel, Head of Ecommerce Media Activation, Bayer
  • Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health
  • Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.
  • Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch
  • Traci Spiegelman, VP Global Media, MasterCard
  • Rob Master, VP Integrated Marketing & Media, Unilever
  • Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone
  • Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley
  • Natalie Pappacoda, Sr. Director, US Media, Coty
  • Rafa Almeida, Head of Retail Media Activation, Bayer
  • Jared Brody, Vice President Acquisition, Resident
  • Dennis Potgraven, Chief Strategy Officer, Wavemaker US
  • Junior Reyes, Head of Marketing, Resident
  • Ken McCallum, VP, Media Director -- Automotive, Mediahub Global
  • Lance Brothers, Chief Revenue Officer, NCSolutions
  • Marc Fonzetti, CMO & CRO, Scuti
  • Miss J Alexander
  • Melissa Hobley, Global Chief Marketing Officer, OkCupid
  • Erin Hourihan, VP, Group Media Director, Mediahub Worldwide


Presented by
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April

25

|

2022

Winning in the (Ever) Changing Multiscreen Landscape

Featured Speakers:

  • Ethan Heftman, SVP, Agency Partnerships, Ampersand
  • Justin Rosen, SVP, Data and Insights, Ampersand
  • Nora Wolfe, SVP Group Partner, UM Worldwide
  • Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health
  • Lynn Hemans, VP Consumer Intelligence & Analytics, The Hershey Company
  • Laura McElhinney, EVP, Chief Data Officer, Horizon Media
  • Lauren Chaplin, SVP, National Investment Horizon Media
  • Megan Phelan, SVP, Head of Product, blu
  • Steve St. Germain, Media Manager, Jeep, Stellantis
  • David Spencer, Manager, Emerging Media and Partnerships, General Motors
  • Cara Lewis, Chief Investment Officer, dentsu international
  • Brad Stockton, SVP, National Video Innovation, dentsu international
  • Sara Johnson, SVP, Group Director, Video Investment Carat
  • Mike Fisher, Head of Advanced TV, Essence Global
  • Christy Borrowman, Digital Transformation & CX, Hill's Pet Nutrition
  • Christine Grammier, Head of Solutions, Liveramp
  • Joe Keating, Analytics and Consumer Insights, Hill's Pet Nutrition
  • Dean McCormick, Global Industry Solutions Leader - Media, Entertainment & Advertising, Snowflake
Presented by
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April

21

|

2022

The Live Shopping Summit

Featured Speakers:

  • Moksha Fitzgibbons, President, NTWRK
  • Wyatt Harms, Head of Publisher Partnerships, Bambuser
  • Bryan Moore, CEO, TalkShopLive
  • Kat Akbari, Director, eCommerce, Meta
  • Tim Natividad, US Head of Enterprise Sales, TikTok
  • Christine White, Senior Director, Head of Content & Media, Integrated Marketing, Ulta
  • Gigi Robinson, Gen Z Influencer & Chronic Illness / Mental Health Advocate
Presented by
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April

20

|

2022

Women in QSR Marketing

Featured Speakers:

  • Mita Padhi, VP Brand Marketing, MOD Pizza
  • Tracey Ayres, Vice President, Papa Murphy’s
  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Danielle Porta Parra, CMO | SVP Marketing, Focus Brands Restaurant Group
Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Learn MoreRegister

February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

Learn MoreRegister

July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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April

8

|

2021

Video on All Screens: Building the Advertising Marketplace of the Future

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices.

TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Comcast Technology Solutions’ Richard Nunn, VP and GM of Advertiser Solutions, Mark McKee, Chief Revenue Officer at Freewheel, Bradley Epperson, SVP Sales Operations at NBCUniversal, in a panel discussion moderated by Jon Watts of MTM, as they explore the four key areas of investment needed to build the ad marketplace of the future:

  • Developing the technical solutions, standards and working practices required to support addressability across different pools of linear and digital inventory.
  • Transforming agency and advertiser workflows, to take full advantage of new digital-like capabilities and to deliver the efficiencies required to support a far greater volume of creative assets and ad versions.
  • Building the platforms and industry-wide practices required to support the greater application of data to multiplatform inventory.
  • Identifying opportunities, as an industry, to collaborate in the development of standards, solutions, platforms and capabilities, sharing investments and leveraging the benefits of scale, across the industry.
Presented by
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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

Presented by
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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Presented by
Learn MoreREGISTER

April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

Presented by
Learn MoreREGISTER

April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Presented by
Learn MoreREGISTER

February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Presented by
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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Presented by
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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Presented by
Learn MoreREGISTER