PAST VIRTUAL EVENTS

Official Technology Partner

January

18

|

2022

Brand Innovators Evolution of Retail & Commerce

Featured Speakers:

  • Doug Zarkin, CMO, Pearle Vision
  • Lindsay Horrigan, CMO, Birch Lane at Wayfair
  • Jordan Witmer, Paid Media & Performance Marketing Manager, Johnson & Johnson
  • Rafa Almeida, Head of Retail Media Activation, Bayer
  • Julie Roehm, CMO, Party City
  • Angela Gruska, SVP of Digital Marketing and Ecommerce, Aerin
  • Jennifer Kasper, SVP Media - Americas, LVMH
  • Matt Repicky, CMO, Jos.A.Bank
  • Ian Dewar, Global Analytics Director: Consumer and Loyalty, VF Corp
  • Olga Osminkina-Jones, SVP, Global Category Officer Intimate Wellness, Reckitt
  • Carina Ertl, CMO, Tourneau
  • Maggie Malek, CEO, MMI Agency
Presented by
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Summit

January

14

|

2022

2022 Brand Innovators Kickoff Summit: Setting the Stage for 2022

Featured Speakers:

  • Roxanne Iyer, Global Vice President, Integrated Consumer Engagement, Clinique, Estee Lauder
  • Soyoung Kang, Chief Marketing Officer, eos Products
  • Debora Koyama, Global Growth Operations Officer, Unilever
  • Jay Wightman, Global Head of Digital Experience, Manulife Investment Management
  • Kristi Gole, VP, Head of Transformation, Global Hotel Alliance
  • Adam Hadi, VP Marketing, Current
  • Josh Stephens, VP of Product, Current
  • Greg Fass, VP Marketing, Liquid Death
  • Courtney Carlson, SVP Marketing, Walmart
  • Janet Lee, Head of Mobile Marketing, Samsung
  • Jill Cress, VP Brand & Venmo Marketing, PayPal
  • Andrea Brimmer, Chief Marketing & PR Officer, Ally
  • Nico Nieto, Vice President Marketing and Brand, Roti
  • Casey DePalma, Senior Director & Head of Public Relations, Influencer Marketing & Digital Engagement, North America, Unilever
  • Lara Balazs, Chief Marketing Officer, Intuit
  • Michelle Horowitz, SVP, Head of Marketing and Communications | CMOBlink Fitness, an Equinox Company
  • Joe Guith, Category President, Restaurant Brands (McAlister’s, Moe’s & Schlotzsky’s), Focus Brands
  • Richard Frank, VP, Global Brand Management, T. Rowe Price
  • Amy Weisenbach, SVP, Head of Marketing, The New York Times
  • Chanelle Kalfas, Executive Director, Brand Marketing, The New York Times
  • Holly Harnisch, Director, Brand Marketing, The New York Times
  • Laura Forde, Vice President, Creative, The New York Times
  • Andrew Vanette, Associate Director, Content, Activision Blizzard Esports
  • Chelsea Delbridge, Director, Digital Content, Activision Blizzard Esports
  • Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports
  • Marissa Solis, SVP Global Brand and Consumer Marketing, NFL
  • Kirti Naik, Head Of Marketing & Communications, BNY Mellon Wealth Management
  • Santhi Ramesh, Chief Marketing Officer, International, The Hershey Company
  • Michelle Froah, SVP Marketing Strategy & Sciences, Metlife
  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Zach, Overton, Director, US Marketing, Devices & Services, Head of Go-to-Market, Google
  • Martha Boudreau, EVP and Chief Communications & Marketing Officer
  • Ricky Engelberg, Chief Marketing Officer, Vista
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Tania Keenan, Executive Director – Freedom & Slate Credit Card Advertising & Media, JP Morgan Chase
  • Doug Rozen, CEO, dentsu Media Americas
  • Bruno Cardinali, Chief Marketing Officer, Popeyes Lousiana Kitchen
  • Quinn O'Brien, VP Global Marketing, Lenovo
  • Melissa Grady, Chief Marketing Officer, Cadillac
Presented by
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December

14

|

2021

2022 Predictions

Featured Speakers:

  • Jennifer Halloran, Head of Marketing and Brand, MassMutual
  • Tia Cummings-Hopkins, SVP Global Brand Marketing Lead, Square
  • Laura Knebusch, Vice President, Consumer Experience, Georgia-Pacific LLC
  • Aaron Magness, Chief Marketing Officer, Thistle
Presented by
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December

9

|

2021

Women in Marketing

Featured Speakers:

  • Stacie Medley, Director of US Media, Kimberly-Clark
  • Bridget Nelson, Head of Brand Performance, Mass Mutual
  • Andrea Bingen, Insights Director, US Gatorade & Muscle Milk, PepsiCo
  • Daisy Ma, Director, Creative, Sam's Club
  • Nikki Mamuric, Marketing Director, Sargento
Presented by
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December

8

|

2021

Diversity, Equity & Inclusion

Featured Speakers:

  • Sheereen Miller-Russell, SVP,  Ad Sales and Inclusive Content Monetization Strategy, Discovery
  • Lauren Ruotolo, Director Creative Partnerships & Production, Johnson & Johnson
  • Zeena Koda, Senior Director, Digital Brand Management, The North Face
  • Leanne Shear, Director of Operations and Culture, CITYROW
  • Amelia Hardy, Vice President- Strategic Community Engagement and External Partnerships, Best Buy

Presented by
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December

7

|

2021

Future of Identity, Attribution & Measurement

Featured Speakers:

  • Matt Prohaska, CEO & Principal, Prohaska Consulting
  • Tim Woo, SVP / Executive Director, Marketing Intelligence Group, RPA
  • Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer
  • Josh Groth, VP of Global Performance Marketing, Square


Presented by
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Summit

December

1

|

2021

Looking Ahead: Retail Predictions in 2022

Featured Speakers:

  • Marissa Jarratt, Chief Marketing Officer, 7-Eleven
  • Patrick McLean, SVP & Chief Marketing Officer, Walgreens
  • Doug Zarkin, Vice President - CMO, Pearle Vision
  • Dre Madden, CMO, Underground Cellar
  • Joe Rago, Senior Director, Digital Experience & Product Management, Ulta Beauty
Presented by
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Sports Marketing Upfronts

November

30

|

2021

Brand Innovators Sports Marketing Upfronts: Baseball

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November

30

|

2021

Marketing to the LGBTQ+ Community

Featured Speakers:

  • Josh Weaver (he/him/), VP - Marketing, The Trevor Project
  • Jonathan Roman (he/him), Industry, Advisor: Growth Marketing & Technology, Formerly EA, Ancestry
  • Reed Harris (he/him), Sr. Customer Development Manager, Vogue International, Johnson & Johnson
  • Matt Wagner (he/him), VP Client Services, Target 10
  • Kopper Overton (she/her), Digital Experience Lead, Skin Health West, Johnson & Johnson
Presented by
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International

November

18

|

2021

Women in Marketing

Featured Speakers:

  • Jeannette Liendo, SVP, Marketing & Communications, Mastercard Europe
  • Karolina Sjodahl, Head of Ecommerce EMEA, Volvo Cars
  • Julie Yufe, GM, Growth Markets for Europe, AB InBev
  • Liz Caselli-Mechael, Head of Content & Digital, Nestle

Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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April

8

|

2021

Video on All Screens: Building the Advertising Marketplace of the Future

TV isn’t going anywhere, it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices.

TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.

Join Comcast Technology Solutions’ Richard Nunn, VP and GM of Advertiser Solutions, Mark McKee, Chief Revenue Officer at Freewheel, Bradley Epperson, SVP Sales Operations at NBCUniversal, in a panel discussion moderated by Jon Watts of MTM, as they explore the four key areas of investment needed to build the ad marketplace of the future:

  • Developing the technical solutions, standards and working practices required to support addressability across different pools of linear and digital inventory.
  • Transforming agency and advertiser workflows, to take full advantage of new digital-like capabilities and to deliver the efficiencies required to support a far greater volume of creative assets and ad versions.
  • Building the platforms and industry-wide practices required to support the greater application of data to multiplatform inventory.
  • Identifying opportunities, as an industry, to collaborate in the development of standards, solutions, platforms and capabilities, sharing investments and leveraging the benefits of scale, across the industry.
Presented by
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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

Presented by
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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Presented by
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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

Presented by
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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Presented by
Learn MoreREGISTER

February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Presented by
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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Presented by
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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Presented by
Learn MoreREGISTER