PAST VIRTUAL EVENTS

Official Technology Partner
Summit

October

21

|

2020

D2C Marketing

Featured Speakers:

  • Brad Barron, Director of Marketing - Pet Division, Perdue Farms
  • Jinal Shah, Vice President of Marketing, Feather
  • Jordan Narducci, Director, Global Direct to Consumer eCommerce, Kellogg Company
  • Lisa Craveiro, Director, Marketing, INDOCHINO
Presented by
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Summit

October

21

|

2020

Trade Marketing Summit

Featured Speakers:

  • Andrea Garabedian, Vice President, Sales Marketing, Twitch
  • Aneessa Steilen, Vice President of Media & Distribution Marketing, Vevo
  • Debra Goetz, Head of Brand Marketing, Nextdoor
  • Jen Whelan, Vice President, Head of B2B Marketing, Verizon Media
  • Krista Thomas, Senior Vice President, Marketing, Amobee
  • Mark Young, Executive Vice President, Marketing & Chief Marketing Officer, GSTV
  • Meridith Miller, Vice President, Marketing, Ampersand
Presented by
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Leadership in Marketing

October

15

|

2020

Women in Brand Marketing

Featured Speakers:

  • Bryna Corcoran, Director, Social Media, Lyft
  • Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
  • Jami Crist, Director, Sports Marketing: Run + Train, Under Armour
  • Kara Richmond, Senior Director, Brand Marketing, Tailored Brands, Inc.
  • Linda Bethea, Head of Marketing, Danone
  • Sylvia Toense, Head of Global Brand Marketing, T. Rowe Price
Presented by
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Leadership in Marketing

October

14

|

2020

The Future of Work

Featured Speakers:

  • Aruna Ravichandran, CMO, Cisco Webex
  • Jamie Hodari, CEO, Industrious
  • Jennifer Kolstad, Global Design Director, Ford Motor Company
  • Amy Bixler, Global Brand Design Leader, Gensler
  • Laurel Rossi, Founder, Creative Spirit
Presented by
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Leadership in Marketing

October

13

|

2020

C-Suite & Marketing Leadership

Featured Speakers:

  • Alicia Tillman, Chief Marketing Officer, SAP
  • Bruno Cardinali, Chief Marketing, North America, Popeyes Louisiana Kitchen
  • Esperanza Teasdale, VP & General Manager, PepsiCo
  • Todd Kaplan, VP Marketing Pepsi, PepsiCo
  • Zena Arnold, Chief Digital & Marketing Officer, Kimberly Clark
Presented by
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State of the Industry

October

8

|

2020

State of the Industry - Diversity & Inclusion and Multicultural Marketing

Featured:

  • Adrianne Smith, Global Director of Inclusion and Diversity, WPP
  • Alexis Kerr, Head of Multicultural Marketing | Multicultural Strategy, Content and Execution, Cadillac
  • Alia Kemet, Vice President, Creative & Digital Communications, McCormick & Company
  • Antoinette Clarke, SVP, Branded Entertainment & Media Innovations, ViacomCB
  • Lydia Daly, SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Michelle Green, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Mita Mallick, Head of Diversity and Cross Cultural Marketing, Unilever
  • Reya Sehgal, Manager, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Tricia Clarke-Stone, Entrepreneur, Marketer, Author, Founder/CEO, WP Narrative
  • Yasmin Grant, Director of Multicultural Marketing, PepsiCo
Presented by
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State of the Industry

October

7

|

2020

State of the Industry - Future of Media & Marketing Innovation

Featured Speaker:

  • Alison Gensheimer, Vice President, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo
  • Andy Rosenberg, Director, Brand Marketing, Mack Weldon
  • Anthony Martinez, Senior Global Director, Head of Media Platforms & Audience Strategy, The Coca Cola Company
  • Arielle Russo, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Ben Conrad, Senior Director, Database Marketing, Milwaukee Bucks
  • Brendan Murnane, Senior Vice President, ViacomCBS Digital Sales Strategy, ViacomCBS
  • Brian Voynick, CRM Campaigns Manager, BMW of North America
  • Hawa Arsala, Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Lydia Daly, Senior Vice President, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Marc DeBevoise, Chief Executive Officer and President, ViacomCBS Digital, ViacomCBS
  • Matthew Coleman, Marketing Director, State Farm
Presented by
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State of the Industry

October

6

|

2020

State of the Industry - Brand Love, Innovation, Leadership, Purpose

Featured Speakers:

  • Alixandra Katz, Sr. Manager, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Alyssa Raine, Group Vice President, Customer Marketing Platforms, Walgreens
  • Angel Bellon, Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • David Pangilinan, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Elle McCarthy, Senior Director, Head of Brand, Electronic Arts
  • Fernando Machado, Global Chief Marketing Officer, Burger King
  • Karen Vega, Sr. Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Lydia Daly, SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
  • Steve Greig, Vice President, Global Marketing, Visa
  • Surbhi Martin, VP Marketing, Danone
Presented by
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Summit

October

1

|

2020

Women in Sports

Featured:

  • Gabrielle Dow, Vice President, Marketing & Fan Engagement, Green Bay Packers
  • Christina Hull, Head Of Experiential Marketing, Verizon
  • Cindy Nguyen, SVP of Enterprise Programs, Bank of America
  • Melissa Duhaime, Director, Sports Marketing, PepsiCo
  • Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Acitivision Blizzard, ESports
  • Amy Azzi, Senior Director of Sports Marketing and Sponsorships, T-Mobile
Presented by
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Summit

September

30

|

2020

Shopper Marketing

Featured Speakers:

  • Rachel Tipograph, Founder, MikMak
  • Megan Owsik, SVP Brand Partnerships, Whalar
  • Liz Tung, Head of Shopper Marketing, Specialty Division, The Clorox Company
  • Dianne Le, Associate Director, National Shopper Marketing, Avocados From Mexico
  • Dan Gray, Digital Shopper Content Manager, Ford Motor Company
Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

Presented by
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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Presented by
Learn MoreREGISTER

April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

Presented by
Learn MoreREGISTER

April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Presented by
Learn MoreREGISTER

February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Presented by
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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Presented by
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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Presented by
Learn MoreREGISTER

July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

Presented by
Learn MoreREGISTER