PAST VIRTUAL EVENTS

Summit

May

29

|

2020

How Brands are Navigating the Coronavirus Crisis - Part 5

Featured Speakers:

  • Jessica Cavalero, Director, Brand Marketing, Prudential
  • Evan Jones, Chief Marketing Officer, Fender
  • Helen Loh, SVP of Owned Channels, Charles Schwab
Presented by
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Summit

May

28

|

2020

Cannabis & CBD Marketing

Featured Speaker:

  • Nicki Briggs, Chief Marketing Officer, Lazarus
  • Kelly McDonnell, VP, Marketing & Ecommerce, Pollen
  • Benjamin Witte, Founder & CEO, Recess
  • Melanie Goldsmith, Founder + CEO, Pollen
  • Gabe Kennedy, Co-Founder, Plant People
  • Erick Dickens, Co-Founder & CEO, Kadenwood
Presented by
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Summit

May

27

|

2020

Direct to Consumer

Featured Speaker:

  • Heather Kaminetsky, Chief Brand Officer, M.Gemi
  • Erin Dwyer, Vice President, Digital, OUAI
Presented by
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Summit

May

27

|

2020

Connected TV: Reach More Customers That Matter To You

Transforming your TV strategy is a must to survive in today’s new normal, and advertisers that are only on linear TV are missing out. Join us to learn why now is the ideal time to explore Connected TV’s latest features, demand and pricing, and discover how this tactic is transforming customer reach and driving new sales for thousands of brands and agencies around the globe.

Join Goodway Group for a Connected TV webinar, featuring experts from the advertising teams at Mattress Firm and our agency partner Moroch, representing the McDonald’s brand. Register today and take the first step toward activating a modern marketing strategy.

Presented by
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Summit

May

26

|

2020

Future of TV & Digital Video

Featured Speaker:

  • Kate Brady,  Senior Director, North America Media & Consumer Data, PepsiCo
  • Joe Barnes, Director, Sports Marketing, Bud Light, Anheuser-Busch InBev
Presented by
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Summit

May

21

|

2020

Women in Marketing

Featured Speaker:

  • Andrea Collins, VP Marketing, Hippo Insurance
  • Cynthia Chen, General Manager & President, Consumer Health, RB
  • Abby Lee, SVP Marketing, ReMax
  • Katie Sotor, Vice President: Marketing & Sales, Crane USA
  • Liya Sharif, Vice President Marketing and Head of Brand, Qualcomm
  • Sylvia Xie, Director, Global Digital, Benefit Cosmetics, LVMH
Presented by
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Summit

May

20

|

2020

Future of Media

Featured Speaker:

  • Christine Lustig, Consumer Media Lead, Facebook
  • Traci Spiegelman, Director, Global Media, Mastercard
  • John Starkweather, Associate Vice President, Marketing, AT&T
  • Travis Freeman, Head of Global Media, Uber
  • Pat LaCroix, Director of Demand Generation, Global Consumer Marketing, Bose Corporation
Presented by
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Summit

May

19

|

2020

Retail & Digital Innovation

Featured Speakers:

  • Orchid Bertelsen, Head of Digital Innovation & Transformation, Nestlé USA
  • Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken
  • Rob McCutcheon, Sr. Manager, Digital Innovation and Ecosystems, Gatorade, PepsiCo
Presented by
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Summit

May

19

|

2020

Reimagining Retail in the Face of Covid

Featured Speakers:

  • Shelley Bransten, Corporate Vice President, Retail & Consumer Goods, Microsoft
  • Michael Klein, Head of Industry Strategy - Retail, Travel & CPG, Adobe
Presented by
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Summit

May

18

|

2020

Technical Difficulties with David Teicher

"Technical Difficulties with David Teicher" is a new Brand Innovators Production, as part of our Livecast Series. This weekly show will tackle current events and cultural goings-on through the lens of our industry, featuring guests from across the marketer, media, and technology community.


Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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