PAST VIRTUAL EVENTS

Official Technology Partner
Summit

January

26

|

2021

TV & Cross Screen Measurement

Featured Speakers:

  • Aaron Baker, Head of Media Analytics, Bayer Pharmaceuticals
  • Beth Reilly, Head of Integrated Media, Partnerships and Social, Northwestern Mutual
  • Carol Hinnant, Chief Revenue Officer, Comscore
  • Marcie Pérez, Associate Director of Media & Performance Marketing, Cadillac
Presented by
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Summit

January

22

|

2021

Marketing Innovation

Featured Speakers:

  • Ashley Schapiro, Vice President, Global Media, Performance Marketing, Social, Influencers, PR & International, American Eagle Outfitters Inc.
  • Brad Blondes, Vice President, Global Head of Brand Creative & Design, MetLife
  • Brian Clevenger, Vice President, Corporate Marketing, BlackBerry
  • Tim Brunelle, Director, Content & Production, Land O'Lakes, Inc.
  • Michael Craig, Senior Director, Global Marketing Communications, HARMAN International
  • Michael Motamedi, Chief Marketing Officer, Rabbit Hole
Presented by
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Summit

January

12

|

2021

2021 Kickoff Summit

Featured Speakers:

  • Afdhel Aziz, Co-Founder, Conspiracy of Love, Author of “Good is the New Cool”
  • Alicia Enciso, Chief Marketing Officer, Nestlé USA
  • Andrea Sengara, Head of Marketing, US, Campari Group
  • Andy Rosenberg, Director, Brand Marketing, Mack Weldon
  • Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreen Boots Alliance
  • Ashley Wood, Senior Global Consulting Partner, Ogilvy Consulting
  • Bonin Bough, Chief Growth Officer, Triller
  • Ciara Dilley, Vice President, Transform Brands, Portfolio Innovation & Sustainability, Frito Lay North America, PepsiCo
  • Debora Koyama, Global Growth Operations Officer, Unilever
  • Don McGuire, Senior Vice President, Marketing, Qualcomm
  • Doug Zarkin, Chief Marketing Officer, Pearle Vision
  • Fernando Machado, Global Chief Marketing Officer, Burger King & Restaurant Brands International
  • Jay Altschuler, Vice President, Media Transformation, Petco
  • Jim Marsh, Senior Vice President, Program Marketing, HBO
  • Johanna Faries, Commissioner, Call of Duty ESports, Activision Blizzard
  • Joseph Luchs, AWS Data Exchange, Amazon Web Services
  • Julie Roehm, Chief Marketing and Experience Officer, Party City
  • Julie Yufe, GM & Head of Growth Markets, Europe, AB-InBev
  • Kamal Bhandal, Vice President, Global Brand & Consumer Marketing, Align Technology
  • Karna Crawford, Head of Consumer Media & Activation Strategy, Verizon
  • Kat Cole, Outgoing President & COO, Focus Brands
  • Kate Trumbull, Vice President, Advertising & Hispanic Marketing, Domino's
  • Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Activision Blizzard ESports
  • Laurent Ezekiel, Chief Marketing & Growth Officer, WPP
  • Marc Speichert, Global Chief Digital Officer, GSK
  • Marissa Jarratt, Chief Marketing Officer, 7-Eleven
  • Meenakshi Nagarajan, Head of Marketing, sweetgreen
  • Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
  • Michelle Froah, Senior Vice President, Global Marketing Strategy & Sciences, MetLife
  • Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
  • Orchid Bertelsen, Head of Digital Innovation, Nestlé USA
  • Pankaj Bhalla, Senior Vice President & General Manager, Grooming, Procter & Gamble
  • Quinn O'Brien, Worldwide Group Vice President, Global Brand and Marketing, Lenovo
  • Tulani Elisa, Vice President, Social Media, Fox Entertainment
  • Tyrrell Schmidt, U.S. Chief Marketing Officer and Head of Global Brand, TD Bank
Presented by
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Summit

December

16

|

2020

2021 Predictions

Featured Speakers: 

  • Andrew Brimer, Director, Commercial Advocacy, Pernod Ricard
  • Erik Collins, Director, Digital Brand Engagement, Del Taco Restaurants
  • Katie Welch, Chief Marketing Officer, Rare Beauty
  • Michelle Horowitz, Senior Vice President, Head of Marketing and Communications, Blink Fitness
Presented by
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Summit

December

15

|

2020

CPG Marketing

Featured Speakers:

  • Lara Krug, Vice President Marketing US, Stella Artois, Anheuser-Busch
  • Mark Wakefield, Senior Vice President, Marketing, Nutella and Chocolate Snacks, Ferrero
  • Sarah Tabb, Vice President, Brand & Marketing, Milk Bar
  • Sofia Colucci, Global Vice President, Miller Family of Brands, Molson Coors
Presented by
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Summit

December

14

|

2020

Future of Media

Featured Speakers:

  • Adrienne Ingoldt, Chief Marketing Officer, Jack in the Box
  • Dallas Lawrence, Head of Communications, Roku Platform
  • Marci Raible, VP, Global Media & Marketing Services, Campbell's
  • Paolo Provinciali, VP Media & Data, US, Anheuser-Busch InBev
Presented by
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Summit

December

11

|

2020

Everywhere Commerce

Featured Speakers:

  • Evan Slater, VP Global Marketing, Billabong
  • Fabiola Velarde, Senior Director, Emporio Armani Retail Americas, Giorgio Armani
  • John Fundingsland, Head of Global Brand Business Unit, Marketing Partnerships, Google
  • Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark
Presented by
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Summit

December

10

|

2020

Consumer Engagement

Featured Speakers

  • Bob McKnight, Chairman & Co-Founder, Boardriders
  • Brad Haley, Chief Marketing Officer, IHOP
  • Edward Bourelly, Vice President, Marketing, Planet Fitness
  • Rene Lassauzet, Head of Brand Communications, Nestlé USA
  • Sabrina Cherubini, Vice President, Marketing & Customer Strategy, Ann Inc
Presented by
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Summit

December

10

|

2020

AR Experiences and Advertising Lift

Augmented Reality: is it a game changer or a fleeting trend in advertising? Join Snapchat and NCSolutions as they discuss how consumer packaged goods brands have creatively used AR to take their advertising to the next level. Understand how virtual components can enhance advertising effectiveness by driving brand discovery, engagement, and ultimately—sales lift. Based on real measurement, learn how beauty and personal care brands have driven consistent brand growth using augmented reality, and why this medium is here to stay.

Presented by
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Summit

December

9

|

2020

Music, Audio & Podcasts

Featured Speakers:

  • Aaron Mercer, EVP/Partner, Head of Music Supervision, Premier Music Group
  • Chloe Slobotkin, Senior Marketing Manager, Culture and Entertainment, Lyft
  • Courtney Phillips Spoehr, Head of Music, Calm
  • Gary Cohen, Brand Partnerships Director, ATC Live & ATC Management
  • Keslie Watts, Associate Creative Director, Draftline
  • Ned Duggan, SVP, Global Marketing, Bacardi
  • Patricia Bauer, Director, Consumer Marketing, Lenovo
  • Ronan O'Mahony, Senior Director, Brand & Advertising, T-Mobile
  • Shana Barry, Head of Music & Entertainment, Anheuser-Busch InBev
Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. Join Michael Klein, Global Director, Industry Strategy & Marketing at Adobe as he shares recent updates to the Adobe Digital Economy Index report, and hosts a fireside chat with Shelley Bransten, Corporate Vice President, Retail & Consumer Goods for Microsoft. Shelley and Michael will discuss the challenges and opportunities they see for retailers, and how developing key partnerships will allow brands to reimagine retail by enabling unique customer experiences powered by digital.

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April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

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April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

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February

20

|

2020

Understanding the Customer Journey

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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

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August

22

|

2019

Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners

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July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

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May

30

|

2019

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

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August

15

|

2018

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

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August

1

|

2018

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

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September

30

|

2020

How Influencer Marketing Can Drive Product Sales

Learn the key steps needed for an influencer marketing strategy that specifically drives conversion. In this session, Whalar will share key learnings and best practices within influencer marketing to help drive product sales and explore MikMak, a solution to both measure impact and get to know your consumer better.

Presented by
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September

22

|

2020

The Future of Personalized Brand Experiences

Every marketing team worth their salt wants to give customers world-class experiences that also deliver value to the business. Personalization is the key.

Whether the goal is to build a memorable brand, drive revenue growth and spend efficiency, or reduce customer acquisition cost and churn, marketers really can’t afford not to get personal. But many marketers, especially in B2C and B2B Marketing, run into barriers and roadblocks when trying to start and scale personalization.

In this session, we'll lay out why personalization is so effective, the key challenges to overcome, and how to enable your organization to create personalized brand experiences at scale.

Join to take away:

  • The case for personalization and why B2B & B2C brands are falling behind
  • Why it works: intro to the psychology of memorable experiences
  • Key ways to build and maintain a thriving data ecosystem
  • How to solve key challenges to personalization at scale
Presented by
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July

27

|

2020

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

Presented by
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May

19

|

2020

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Presented by
Learn MoreREGISTER

April

20

|

2020

How Brands are Engaging with People in Messaging During Covid-19

Presented by
Learn MoreREGISTER

April

14

|

2020

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Presented by
Learn MoreREGISTER

February

20

|

2020

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Presented by
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September

11

|

2019

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Presented by
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August

22

|

2019

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Presented by
Learn MoreREGISTER

July

18

|

2019

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

Presented by
Learn MoreREGISTER