As comforting as it may be, a traditional Thanksgiving meal can easily fall into the trap of being too “basic.” For those who have fallen into a Thanksgiving rut, Reynolds Wrap has three solutions in the form of three “Bougie Bird” preparation options for the meal’s main dish. 

1-800-Flowers does not just sell Mother’s Day bouquets and sympathy arrangements. Consumers can choose a Barbie-inspired rollerskate full of flowers or an NFL team-themed party spread.

One of the biggest stressors of the holiday season is a lack of time to get everything done. With its new holiday campaign, Instacart is looking to relieve a little of that pressure by stepping in to handle grocery and other holiday supply shopping. 

As chief marketing officer of luxury jewelry brand David Yurman since January, Carolyn Dawkins has the opportunity to tell a brand story about a family of visionary designers to a wide range of consumers. 

Amidst all the warm feelings and good cheer of the holidays lies a little bit of mischief and friendly competition. Who has the best cookie recipe? Which white elephant gift is the most coveted at the office party? Who can throw the most snowballs?

PwC’s Derek Baker on managing the consolidation of adtech and martech tools

Verizon is giving the celebrities on its marketing roster the holiday season off, choosing instead to highlight the company’s deals during the gift-giving season through a new marketing campaign. 

For retailers, the focus will be on offering consumers value, digital innovation and enhanced retail experiences.

Gummy candies don’t have to be infused with anything to be mind-blowing.

Flavoring everything from potato chips to peanuts to cotton candy, pickles have been kind of a thing. In fact, according to Datassential, nearly three-quarters of Americans cite dill pickles as a favorite flavor. 

Brand Innovators goes behind the scenes with CMOs from top brands including: Mars, Moet Hennessy, the NFL, American Eagle and PepsiCo.

Joining global adventure brand Cotopaxi has given Brad Hiranaga a new opportunity – to grow an early stage purpose-driven brand into a household name.

When 30,000 Bravo fans gather in Las Vegas this weekend for the annual BravoCon, Clorox will be there to help clean up the mess when fans “spill the tea” in the bathrooms.

Holiday spending will increase 3-4% year-over-year to $957.3-$966.6 billion, as consumers plan to celebrate, but remain cautious about spending this holiday season, according to The National Retail Federation.

Whether it is the international expansion of the NFL, the Euro Cup or the Olympics, sports will be on the global stage next year offering brands a number of ways to connect with fans across the world.

L’Occitane is inviting consumers to spend some time in the virtual French Alps via a new virtual store for the holidays.