Years before her current role as Head of Global Brand Marketing at T. Rowe Price, Sylvia Toense found herself being pigeonholed in an earlier job as the “make it pretty” marketer on a team of mostly male financial advisors. “When I would try to chime in and have a voice, to offer more at the table, I would get the stiff arm,” Price recalled at Brand Innovators’ Women In Brand Marketing Livecast on October 15. “They’d say, ‘You don’t understand, you’re not a financial advisor.’ It was then that I realized that I needed another path to create credibility.”
Baby & children’s retailer Carter's is aiming to alleviate some of that stress by adding a little holiday fun to family life with a new social media contest in which families can win a virtual visit with Santa via the Cameo video app.
Shopping for wine online has exploded in 2020. Drinks.com has been building up its DTC beverage business since 2013 and was already working with the highly influential Martha Stewart on curated wine picks before the pandemic began fueling this new online shopping trend. Drinks.com co-founder/CEO Zac Branden chats about working with influencers and accelerating online beverage sales.