Velveeta is a sensuous food. It’s known for having a rich, creamy texture that melts into a slow-flowing liquid of cheese. But inviting it into the bedroom? We shall see. 

In the seventh installment of our 2023 Outlook Series, Brand Innovators speaks to agency leaders about their predictions for 2023.

Ahead of the Thanksgiving holidays, Verizon has dropped a new multichannel advertising campaign that focuses on holiday deals.

The United States is facing a skilled trade professional gap. For every five people who are leaving the skilled trades – contractors, woodworkers, plumbers, electricians, etc. – only one new person joins. 

Northwestern Mutual’s new chief marketing officer Lynn Teo had an unusual path to the chief marketing role.

The holidays can be a messy time, not just emotionally, but actually, physically messy. With all the preparation and consumption of big meals, parties where spills are common, and general chaos that often leads to unexpected messes. 

Maybe those older generations were on to something with their ad-supported entertainment models. 

McDonald’s has kicked off a new global campaign around the FIFA World Cup, a massive global effort that will run in 75 markets around the world simultaneously.

About five years ago, when he was considering taking on his current role as president and CEO of GSTV, Sean McCaffrey decided to take a bit of a road trip. A very comprehensive road trip.

It’s commonly accepted that the Thanksgiving holiday period is one of indulgence. There’s the holiday itself, where people are encouraged to overeat to the point of falling asleep on the couch. And then there’s the night before, a.k.a. “Blackout Wednesday,” which is considered to be one of the biggest drinking nights of the year. 

Plant-based meat brand Impossible Foods has hired Leslie Sims as its chief marketing and creative officer, a newly created role at the growing brand.

For all of those people who love Christmas but wish the beer were just a little bit closer, Miller Lite has the solution. 

‍In the sixth installment of our 2023 Outlook Series, Brand Innovators talks to automotive CMOs for insights into what to expect next year, and how the category will innovate.

Andy Rebhun, was promoted to chief marketing officer of El Pollo Loco in January, and has been working to keep the brand relevant in culture ever since.

General Mills, Audi, Pfizer, Mondelez International and Volkswagen are among the latest advertisers that have pulled ads on Twitter since Elon Musk purchased the social network.

As the head of Nextdoor Create, an in-house team building local connections between people and brands which launched this past May, Emma Mondolino oversees a collective of in-house marketers and strategists focused on leveraging neighborhood insights to drive local engagement for brands.