October 21, 2020
Innovator Insights: 5 Career Tips From Female Marketing Leaders At Danone, Lyft And More
Years before her current role as Head of Global Brand Marketing at T. Rowe Price, Sylvia Toense found herself being pigeonholed in an earlier job as the “make it pretty” marketer on a team of mostly male financial advisors. “When I would try to chime in and have a voice, to offer more at the table, I would get the stiff arm,” Price recalled at Brand Innovators’ Women In Brand Marketing Livecast on October 15. “They’d say, ‘You don’t understand, you’re not a financial advisor.’ It was then that I realized that I needed another path to create credibility.”