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October 21, 2020

Innovator Insights: 5 Career Tips From Female Marketing Leaders At Danone, Lyft And More

Years before her current role as Head of Global Brand Marketing at T. Rowe Price, Sylvia Toense found herself being pigeonholed in an earlier job as the “make it pretty” marketer on a team of mostly male financial advisors. “When I would try to chime in and have a voice, to offer more at the table, I would get the stiff arm,” Price recalled at Brand Innovators’ Women In Brand Marketing Livecast on October 15. “They’d say, ‘You don’t understand, you’re not a financial advisor.’ It was then that I realized that I needed another path to create credibility.”

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October 22, 2020

How Carter’s Is Solving The Santa Visit Problem This Holiday Season With Celebrity Video App Cameo

Baby & children’s retailer Carter's is aiming to alleviate some of that stress by adding a little holiday fun to family life with a new social media contest in which families can win a virtual visit with Santa via the Cameo video app.

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October 23, 2020

Innovator Insights: Drinks’ CEO Zac Brandenberg

Shopping for wine online has exploded in 2020. Drinks.com has been building up its DTC beverage business since 2013 and was already working with the highly influential Martha Stewart on curated wine picks before the pandemic began fueling this new online shopping trend. Drinks.com co-founder/CEO Zac Branden chats about working with influencers and accelerating online beverage sales.

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