Heading into the 2022 World Athletics Championships this summer in Oregon, Puma has signed Elaine Thompson-Harah, the only woman in history to win the sprint double at consecutive Olympics, to an endorsement contract.

Consumers tune in to their favorite reality shows not just for the outrageous storylines, but also to check out the latest fashions.

For Foot Locker Inc.'s chief marketing officer Jed Berger, innovation, transformation and evolution are constant at the company.

Tupperware has kicked off a new partnership with Universal to celebrate its iconic 76-year old brand with a product placement in the new Minions movie. 

This week, Skip Hop, a brand within Carters Inc. that makes all types of children’s products (including clothing, backpacks water bottles, and many other products), is launching a line of figure sets based on its popular Zoo Crew characters.

The metaverse is about to get “Beary” interesting. 

Kraft Heinz brand Jet-Puffed knows that summer camping is more fun with marshmallows to roast, so the brand has created a number of activations celebrating the summer campout.

Beauty may be skin deep, but ugly has a purpose in Birkenstock’s new marketing campaign. A three-part documentary series for the brand highlights the importance of foot health and how shoes, particularly unattractive ones, play a role in maintaining it. 

Financial marketplace Lending Tree is overhauling its branding and marketing with a redesigned consumer experience and a new marketing campaign starring actress Molly Shannon.

Carolyn Pollock took an unusual route to the chief marketing officer role at Tailored Brands. As a former marketing consultant, she joined the team of her client and has been on a mission to lead the company’s digital transformation ever since. 

Men’s grooming brand Manscaped has tapped comedian Pete Davidson as brand partner. 

Krispy Kreme is turning 85 and to celebrate the brand is giving away 8500 free glazed dozens.

Throughout that COVID-19 pandemic, consumers became more accustomed to – and more confident in – home delivery for nearly everything they could think of. Even with restrictions easing, home delivery is here to stay, which is why it makes sense that two of the biggest names in providing doorstep products are teaming up. 

Intuit QuickBooks has kicked off a new campaign encouraging Latino business owners to think big.

Speaker brand Sonos and nail brand Chillhouse have teamed up to launch limited-edition ‘Play with Color’ Chill Tips and custom nail designs to mark the release of three new summer color options of the Sonos Roam – Olive, Wave and Sunset.

Charlotte Watson joined the science-driven hair care company Olaplex back in January and is on a mission to help the brand expand globally.