News

Ally Bank Celebrates #TheUnsponsored Athlete

Dianna Dilworth

Ally Bank has kicked off a new campaign that aims to shine the spotlight beyond the Tokyo Olympics and onto emerging athletes who are still in training and pursuing their dream careers as athletes.

Asics Bounds Into NFTs

Here’s one more thing for the sneakerheads to collect. Athletic shoe company. Asics has launched an online auction for a new “Sunrise Red” collection of NFTs, branching into an emerging digital world of collectibles.

CMO Of The Week: Lagunitas' Paige Guzman

If you want to get a glimpse of what the next few years of craft beer trends might look like, stop by the flagship taproom for Lagunitas in Petaluma, California.

JetBlue’s ‘Real Deal’ Promos Are Uniquely New York

New York City’s self-proclaimed “Hometown Airline,” is launching a summer promotion meant to encourage those who live in the Big Apple to get out and enjoy all the city has to offer, and entice non-residents to come back.

Consumer Engagement: Insights from Marriott, American Express & Mondelēz

Dianna Dilworth

At the Brand Innovators Consumer Engagement livecast event, leaders from Marriott International, American Express and Mondelēz International talked about engaging consumers through new channels, new initiatives and strong storytelling.

Innovator Insights: Influential’s Ryan Detert On The Power Of The World’s Largest Influencer Platform

Even if he didn’t have the considerable powers of artificial intelligence technology at his disposal, Ryan Detert would still be able to tell you exactly how the consumer appetite for influencer marketing content has changed.

Hasbro Hosts First-Ever TikTok Nerf Competition

Dianna Dilworth

Hasbro is hosting its first-ever Nerf competition on TikTok. The so-called Nerf TikTok Tourney is calling all Nerf fans to submit videos showing off their Nerf blasting skills.

Marketing to Gen Z: Insights from Burger King & Jansport Executives

Dianna Dilworth

At the Brand Innovators Marketing to Gen Z livecast event, leaders from Burger King and Jansport talked about reaching this audience.

Women in Marketing: Leadership Insights from AB InBev, P&G, Shutterstock, Archer Roose Wines, SAP & The XX Project

Dianna Dilworth

At the Brand Innovators Women in Marketing livecast event, female leaders from AB InBev, P&G, Shutterstock, Archer Roose Wines, SAP & The XX Project talked about leadership, creativity and the future of advertising.

CMO of the Week: Frito-Lay's Rachel Ferdinando

As one of the first CPG businesses to be deemed “essential” in the early days of the COVID-19 pandemic in spring 2020, Frito-Lay had a unique opportunity to keep its consumers stocked with their favorite brands at a moment when they’d be spending an indeterminate amount of time at home.

Pepsi Declares ‘It’s a New York Thing’ in New Campaign

New York City is defined as much by its people as it is by its landmarks and attractions. In a new, Big Apple-centric campaign, Pepsi is showcasing some of those people, as well as their talent and passions, throughout the summer.

Chipotle Hides $1 Million in Burritos in TV Ads During Basketball Games

Dianna Dilworth

Chipotle is activating around the 2021 Men’s Professional Basketball Championship Series and by hiding up to $1 million worth of free burritos in its TV ads.

Innovator Insights: Hawke Media’s Erik Huberman On The Opportunity To Tap Into Outsourced CMO Services

Erik Huberman sounds genuinely surprised — if more than a little relieved — that he managed to develop a marketing agency that was tailor-made to operate in the midst of a global health emergency.

Women in Retail: Innovation at Sam’s Club, Henkel & PGA Superstore

Dianna Dilworth

At the Brand Innovators Women in Retail livecast event, female leaders from across the retail business talked about innovation and digital growth in their business.

ViacomCBS, Gannett, Kimberly-Clark & TechStyle Fashion Group Exec Discuss Cookieless Future

Dianna Dilworth

At the Brand Innovators Identity and Cookieless Future livecast event, leaders from brands and media companies talked about they are responding to this shift in data tracking and how they are evolving the online ad experience without the need for cookies.

Kimpton Offers Kids’ Scooters as Family Perk

To help lure families back into vacationing, Kimpton Hotels & Restaurants is offering a unique perk: kick scooters for kids’ use.