Verizon has launched a campaign promoting its new personalized plan offering myPlan.

It may not be easy to discuss, but one-third of women who have periods experience “high-menstrual bleeding” (HMB) that may require doubling up on pads or replacing tampons at high-frequencies. But the problem is more than an inconvenience; it is a medical condition that can be treated. 

Mercedes-Benz USA has tapped veteran luxury marketer Melody Lee as chief marketing officer.

Kona Brewing Co., established in Hawaii in 1994, has been a name in craft beer since before craft beer was a thing. The company is playing that up in its rebrand to Kona Big Wave, which includes a new logo, updated packaging and a campaign.

Veteran marketer Beverly Jackson knows the ins and outs of career building, both as a hiring executive and as a marketer looking for the next exciting role. She recently left Twitter to join Zillow and she talks about this process in the first episode of The Brief with David Teicher, a new Brand Innovators’ video series.

Iconic beauty brand Mary Kay, the one that has become synonymous with the color pink, will mark its 60th anniversary this summer with an extensive campaign that highlights the unique stories of the company’s salespeople, also known as “independent beauty consultants.”

With subjects ranging from true crime to deep science to fiction and celebrity chats, it’s not hard to think that the podcasting space may be too saturated with content to be worth the investment. 

‍American Eagle Outfitters’ chief marketing officer Craig Brommers knows retail. He has served as marketing leadership for some of the largest retailers over the past two decades including Gap, Abercrombie & Fitch and Calvin Klein. 

Pepsi is all about “unapologetic enjoyment.” What could be more unapologetic than learning how to dance? That is the idea behind Muevelo Con Pepsi, a metaverse experience where consumers can learn dances corresponding to five Latin music genres: Banda, Cumbia, Norteño, Salsa and Reggaeton from celebrity creative director Beau Casper Smart.

Gatorade’s Propel Fitness Water has released its first campaign since partnering with actor/director Michael B. Jordan with a new TV commercial that focuses on the benefits of perseverance when working out.

Sales of Anheuser-Busch's Bud Light have continued to decline over the Dylan Mulvaney controversy.

For every business owner, reliable internet and communication is critical to success, even if you’re a recognizable face in the world of business and entertainment.

Frances Sue, joined sporting goods brand Decathlon, two years ago to grow brand awareness in the UK. At the time, Decathlon had been in the UK for 20 years but brand awareness was still relatively low at less than 50%. 

Financial services brand Sallie Mae is looking to connect with college students on their level. 

Mint Mobile has dropped a new spot starring owner Ryan Reynolds and Ronald Gladden, star of Amazon Freevee’s mockumentary Jury Duty.

After four years as CMO of American Lung Association, Julia Fitzgerald joined Build-A-Bear Workshop as chief marketing officer last month and has hit the ground running.