How Pepsi's Latin Fusion Metaverse Dance Class Helps Connect With Hispanic Audiences
May 12, 2023
Pepsi is all about “unapologetic enjoyment.” What could be more unapologetic than learning how to dance? That is the idea behind Muevelo Con Pepsi, a metaverse experience where consumers can learn dances corresponding to five Latin music genres: Banda, Cumbia, Norteño, Salsa and Reggaeton from celebrity creative director Beau Casper Smart.