News

September 30, 2021

Pepsi Reveals Super Bowl Half Time Show Lineup

Dianna Dilworth

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar perform at the Pepsi Super Bowl LVI Halftime Show.

September 29, 2021

Lexus Hopes New Campaign Is Music to Younger Car Buyers’ Ears

Lexus has long positioned itself as more than simply a car that gets people from Point A to Point B. Its vehicles have been marketed as a luxury experience that elicits strong emotions.

September 29, 2021

Behind the Brand: Creativity & Innovation at 7-Eleven

Dianna Dilworth

During a recent Brand Innovators livecast, leaders from the 7-Eleven brand team shared how they have served as a reliable cornerstone for consumers during the pandemic and how they are using this foundation to reach lapsed customers, as well as younger audiences. The brand is focused on telling this story through creativity and innovation.

September 28, 2021

Behind the Brand: Carter’s

Dianna Dilworth

During a recent Brand Innovators livecast, leaders from the Carter’s brand team shared how they wanted to take Carter’s various brands into the modern world.

September 27, 2021

CMO of the Week: Blink Fitness' Michelle Horowitz

When Michelle Horowitz joined national gym chain Blink Fitness in September 2019 as SVP, Head of Marketing and Communications and CMO, she was in growth mode.

September 24, 2021

Behind the Brand: PepsiCo Labs

Brand Innovators Staff

While Pepsi might be most well-known for its beverages and snacks divisions, the CPG giant’s innovation division PepsiCo Labs program is aimed at supporting innovative tech startups.

September 23, 2021

Innovator Insights: Are Traasdahl from Crisp

Are Traasdahl is well aware of the famous five “Ps” of marketing, but he encourages marketers to refresh their approach to everything from people to pricing through a lens of ‘programmatic commerce.’

September 22, 2021

Innovator Interviews: Thinx's Chief Growth Officer Crystal Zerrenner

Dianna Dilworth

Crystal Zerrenner, Chief Growth Officer at Thinx, talks about the period underwear brand's latest campaign.

September 22, 2021

Mondelēz & Health-Ade Execs Talk Consumer Engagement

Brand Innovators Staff

At a recent Brand Innovators Marketing livecast on Consumer Engagement, marketers at Mondelēz and Health-Ade shared how they are engaging consumers.

September 21, 2021

Behind the Brand: Mondelēz International’s SnackFutures

Dianna Dilworth

During a recent Brand Innovators livecast, leaders from SnackFutures Innovation at Mondelēz International looked under the hood to discuss their approach to innovation and the future of snacking.

September 21, 2021

Behind the Brand: Whole Foods

Dianna Dilworth

During a recent Brand Innovators livecast, leaders from the Whole Foods brand team shared how they were hired to help Whole Foods better shape the brand’s vision.

September 20, 2021

CMO of the Week: Lenovo IDG’s Emily Ketchen

For most marketers who started new jobs remotely in the past 18 months, the onboarding process can be very daunting without an in-person glimpse of company culture or the chance to meet new colleagues face-to-face.

September 17, 2021

Jake From State Farm Takes His Talents to NBA2K22’s The City

After 18 months of so many virtual meetings, interactions, parties and meetups, it would seem no one would want to willingly dive back into the virtual world so quickly. No one, that is, except for Jake from State Farm.

September 16, 2021

Innovator Interviews: Internova’s CMO Brent Rivard

Dianna Dilworth

Brent Rivard joined Internova Travel Group as chief marketing officer in April 2021, after working as a consultant for the brand beginning in September 2020. As a career agency guy, Rivard was interested in the challenge of taking on a brand-side role during a very tumultuous time for the travel business.

September 15, 2021

Creative Innovation Within Standard Banner Ads

As digital marketers, we must constantly navigate a graceful balance between impact and efficiency. While high-impact creative has the potential to drive meaningful engagement, it is traditionally expensive to produce and difficult to execute at scale.

September 14, 2021

Brand Innovators Debuts Mobile Club

Brand Innovators Staff

Brand Innovators has launched a new Mobile Club, in partnership with Tap On It, a weekly text message alert which features all things Brand Innovators.