After a year of furloughs, layoffs, and working-from-home, consumers may have more questions than usual about the tax implications of all the adjustments they made during 2020. As a result, TurboTax, an online tax preparation service, highlights the expertise of the company’s live tax experts in its latest marketing campaign. Cathleen Ryan, vice president of marketing at TurboTax, talks about the work.

Luxury carmaker Lexus has launched a new campaign for its IS sports sedan that aims to appeal to a younger audience through their interests by tapping targeted micro-influencers rather than celebrity tastemakers.

Orchid Bertelsen, Head of CX Innovation at Nestle USA, will be speaking about how brands can innovate in this new year on the first day of our three-day Brand Innovators 2021 Kickoff Summit next week. We caught up with her before the big event to discuss what she is up to at Nestle, what CPG will look like this year and what viewers can expect to see in her session next week.

Budweiser has launched a Dry January campaign to promote its new non-alcoholic beer Budweiser Zero. The effort centers around “Team Zero,” a group of coaches and athletes from the US, UK, and Canada, who are sharing inspirational messages to help consumers stay committed to their New Year’s resolution not to drink this month.

Busch Beer is running its Snow Day winter beer campaign that will discount its drinks through a rebate based on the snowfall in the number of inches of snowfall in select cities.

Want to get a peek at the beer & spirits trends that will likely define the new year ahead in 2021? Swing by the Brooklyn apartment of Jay Sethi.As CMO of Diageo Beer Co. Sethi has a front seat to the legacy of beverage marketing, overseeing brand messaging for a portfolio that includes Guinness, Harp Lager, Smirnoff Ice and Smirnoff Sparkling Seltzer.

Sachin Puri, Vice President of Growth Marketing at McAfee, talks about his approach to growth marketing, digital marketing, and 2021 predictions.

If 2020 taught brands anything, it’s that predictions are hard to make. That being said, it also taught them the need to be flexible and how to be creative in today’s ever-changing world. In the face of new challenges and opportunities offered by 2021, brands will use these skills to adapt and thrive. Brand Innovators 2021 Predictions Livecast on Dec. 16th featured insights from executives at Rare Beauty, Blink Fitness, Del Taco & Pernod Ricard.

Brand Innovators caught up with Penny Baldwin, chief marketing officer at Qualcomm to learn more about how the brand adapted to COVID-19, how they are telling their 5G story, what key trends she expects to see next year.

Meridith Miller, Ampersand’s Vice President of Marketing, doesn’t just believe the time for audience-driven TV campaigns has arrived — she and her team at Ampersand believe the time has come to let marketers take a more hands-on approach to developing them. Brand Innovators caught up with Miller to discuss why.

In the eleventh installment of our 2021 Outlook Series, Brand Innovators talks to brands across the entertainment industry from music to movies to find out what is in store for 2020.

As we head into the week of Christmas, Brand Innovators’ editorial team has rounded up some of the best holiday ads that we have seen this year. Brands including Amazon, Microsoft, BMW and Disney are among those that made our list.

 If Greg Revelle, chief marketing officer at Kohl’s, could sum up the solutions to the many challenges facing retail marketers in 2020 with one word, it would be “listening.”

Brand Innovators' Future of Media livecast featured executives from leading brands across categories sharing their stories on how they are using media as consumer behaviors are changing. Here are three key takeaways on the future of media from Jack in the Box, AB InBev and Campbells.

Jack in the Box has introduced a new chicken sandwich to its menu, joining the ongoing chicken sandwich battle that fast casual chains have been serving up over the last year and a half.

When Gretchen Saegh-Fleming joined Hydrow in November as its chief commercial officer, it was a convergence of her professional and personal interests. A lifelong athlete (including a stint in rowing at Oxford University) and veteran marketer (she was most recently chief marketing officer at L’Oreal USA), she says that this new role “was one of those moments where all the stars line up in the right place at the right time” that allowed her to merge interests and help grow a startup in the fitness world.