Workday, a business software brand that offers small-to-medium sized businesses tools for things like payroll and HR, has purchased its first-ever Super Bowl ad.
The brand tapped rock icons Ozzy Osbourne and Gary J. Clark in its teasers, which promise that on February 12, “The corporate world will be rocked.”
”This ad reflects the evolution of our brand over the past 17 years to where we are today, and supports the next stage of our growth,” wrote Pete Schlampp, Chief Marketing and Strategy Officer at Workday, in a company blog post. “With more than 60 million people using our products, we are a household name. We see being part of the Big Game as an immense opportunity to show up for and entertain new and diverse audiences.”
Workday’s business focuses on providing the so-called “digital backbone” for companies, offering everyday resources for finance, HR, and IT departments. While these positions are not often seen as the most exciting roles, the spot positions these workers as the rock stars of the office in a playful spot that features real rock stars.
“Workday knows that it takes a ‘rock star’ to drive transformation, keep employees engaged, and run businesses efficiently,” Schlampp continued. “If you high-five your co-workers as a rock star after seeing our ad in the Big Game, that’s a win in our book.”
Gary Clark Jr. and Ozzy Osbourne star in teasers for the spot and the company also revealed that Joan Jett will also be featured.
