Women Take Center Stage @ CES Day 3

The talk for Brand Innovators’ third and final day at CES coalesced around a single theme: women in marketing leadership. The conversation rightly delved into the current state of gender, diversity and inclusion issues but many panelists also touched on broader leadership tactics and, of course, where marketing is headed in 2020.

The talk for Brand Innovators’ third and final day at CES coalesced around a single theme: women in marketing leadership. The conversation rightly delved into the current state of gender, diversity and inclusion issues but many panelists also touched on broader leadership tactics and, of course, where marketing is headed in 2020.

Women in Marketing Leadership Forum: Chelsea Render, Director of Marketing, NA, Bosch Building Technologies; Moderator Rachel Abzug, Head of Industry Solutions, Americas, Braze; Jennie Peelle, Sr. Director, Marketing Strategy, Operations & Measurement, Target; Gabriela McCoy, Director of Strategic Insights and Analytics, Bacardi; Johnna Marcus, Senior Director of New Ventures, Sephora

Here are a few of our favorite verbatims.


Chelsea Render, Director of Marketing-NA, Bosch Building Technologies
“Sometimes men just haven’t considered the kinds of things women go through. A male colleague came up to me with a story about something that happened to a female friend at a trade show. He said “Does that ever happen to you?” and I’m like “Yeahhhhh! At every trade show.”


Gabriela McCoy, Director of Strategic Insights and Analytics, Bacardi
“Bacardi is a diverse, cool company. But I’m not going to lie: the spirit industry is a very difficult, very male-dominated environment. The day-to-day can be rough at times but women have to take baby steps where we can. Sometimes we have to fake it ‘til we make it but eventually we can own our seat at the table.”


Jennie Peelle, Sr. Director, Marketing Strategy, Operations & Measurement, Target
“To be successful in marketing today you absolutely have to be into tech because it’s the foundation of everything we do. I deliberately looked for positions throughout my career that took me in that direction.”


Johnna Marcus, Senior Director of New Ventures, Sephora
“When we talk about D&I, it’s important to have allies. When there’s an event for women, we want you guys to know you are invited.”


Jennifer Chick, VP Global Marketing & Digital, Hilton Worldwide (at right)
“We dedicate 20% of our time each week to transformation activities that help us become more customer-centric. Some days you feel great and some days you feel like giving up. We are in the ‘messy middle’ right now. The good news is that what we are doing is catching like wildfire as word spreads throughout our organization.”


Alicia Tillman, Chief Marketing Officer, SAP (at right with Michael Rosen, Chief Revenue Officer of Intersection)
“This is actually my first time at CES, which isn’t so crazy. After all, we are a B2B company. I’ve seen so much tech already–automotive, virtual reality, AI, drones. I have especially been interested in gaming, since it’s the future in a lot of ways. After being here and seeing it, will SAP show up here at CES next year? Absolutely. Not to exhibit a bunch of products but to look at how we can change experiences.”

That’s a wrap on CES 2020 for us. Enormous thanks to all our speakers, sponsors and audience members this week. The discussion was smart, forward-thinking and breathtakingly fast-paced. An organization like ours is only as good as the community it draws and we are fortunate to draw some of the world’s brightest marketing minds.

Until next time…

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