For those who have been feeling off, it may not be you. It could be the planets. Apparently, Mercury is in Retrograde, which according to astrologists means disruptions to communications and regular routines. To compensate, Vizzy Hard Seltzer is looking to put things back into alignment.
For the duration of Mercury’s time in Retrograde, Vizzy is offering consumers “Good Vibes” kits, which include protective items like a neo-mystical candle, sage, incense and either a $15 prepaid Mastercard or Vizzy Hard Seltzer packaged in limited-edition Mercury Retrograde Edition cans.
“Vizzy loves to champion good vibes– and what better way to do that than at a time when it’s needed most – during Mercury Retrograde,” said Vi Tran, senior brand manager for Vizzy Hard Seltzer. “Vizzy consumers are vibe setters, vibe checkers, and all-around vibey individuals. We know they care about what’s going on in the world and are always on top of energy shifts – so we created a program that would resonate.”
Between May 12 and June 3, Vizzy has been encouraging consumers to visit a dedicated Vizzy Mercury Retrograde website to share their tales of woe for a chance to win the kit. So far, consumers have shared stories of broken-down cars, e-mail blunders, and sending cringe texts to exes, Tran said. “We are accepting whatever misfortune befalls you, as long as you keep the story to 1,000 characters,” Tran said.
The limited-edition Mercury Retrograde cans feature an exclusive, celestial-inspired holographic design. In addition, the brand has partnered with Lisa Stardust, astrologer and author of “Saturn Return Survival Guide: Navigating This Cosmic Rite of Passage,” to help select the items for the Good Vibes kits.
“Lisa has acted as our Mercury Retrograde consultant, hand-selecting vibe-proofing elements and offering up advice on how to best communicate about the program and Mercury Retrograde season overall,” Tran said.
