Verizon campaign promotes new Netflix Premium and AMC+ bundle  - Brand Innovators

Verizon campaign promotes new Netflix Premium and AMC+ bundle 

  • Verizon has kicked off a new campaign promoting an exclusive new streaming bundle. The offering includes Netflix Premium and AMC+ Ad-Free for $25.99 a month, marking the first time these streaming services have been offered together at this price.
  • The company has also dropped a new campaign starring actor/comedian Tony Hale.
  • The limited-time offering is only available to Verizon customers through March 31.

Last spring, Verizon launched a personalized plan offering called myPlan that lets customers pick and choose the phone carrier’s services to meet their personal needs.This latest offering is yet another option to add to their plan and gives a discount from the cost of subscribing to both of these streaming services on their own.

The campaign is building on the momentum from the brand’s Super Bowl spot with a series of new ads featuring Tony Hale. The spots spotlight the savings available to Verizon customers that take advantage of bundle offerings. 

Verizon mobile customers with myPlan can take an additional $5 off of this new offer when signing up for the monthly +play perk. The brand is also using these kinds of discounts to encourage consumers to combine their mobile plans with a home internet plan. Beginning this week, Fios home internet and TV customers have access to content deals available on +play.