Verizon Boosts Its Profile with Super Bowl Sweepstakes

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Already declared “brilliant” by none other than Einstein and viewed as a way to soften Scrooge, Verizon continues to push its plans with additional incentives, including the opportunity to head to the next three Super Bowls. 

Already declared “brilliant” by none other than Einstein and viewed as a way to soften Scrooge, Verizon continues to push its plans with additional incentives, including the opportunity to head to the next three Super Bowls. 

To entice consumers to its “Welcome Unlimited” plan, Verizon is offering to lock in a $25 per line, per month plan (for up to four lines) for three years. Continuing the three-year theme, the telecom is giving away 20 pairs of tickets to Super Bowls LVIII, LIX and LX (occurring in 2024, 2025 and 2026). 

Verizon has been the “Official Technology Partner” and the “Official 5G Network” of the NFL for several years and has participated in Super Bowl activities for the past five years. Last year, for instance, the brand touted its 5G network expansion with a Super Bowl commercial in which Jim Carrey reprised his role as the “Cable Guy.” Verizon has also used the Super Bowl platform to highlight how its network helps first responders. 

Verizon’s partnerships have also included on-site activations. In 2022, for instance, the telecom’s 5G network powered an in-stadium experience that enabled fans to view the game from several different angles. While Verizon’s advertising plans for the year’s Super Bowl have not been announced, the company’s on-site activations will include sponsoring a stave within the “Fan Experience” area outside of State Farm Stadium in Phoenix, where the game will be played. That stage will host the first-ever Super Bowl Watch Party where local fans can gather to watch the game at a tailgate-style party. 

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