Understanding the Customer Journey: Join This BI Webinar

We’re living in a moment where marketers are desperately seeking a more comprehensive and data-driven view of their customers, both on an individual and an aggregated segment level. An upcoming Brand Innovators webinar will focus on tools that can help them down that road. The webinar (coming up on Thursday, February 20) will focus heavily on Customer Data Platforms (CDPs), which have driven a lot of buzz in the last year and attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

We’re living in a moment where marketers are desperately seeking a more comprehensive and data-driven view of their customers, both on an individual and an aggregated segment level. An upcoming Brand Innovators webinar will focus on tools that can help them down that road.

The webinar (coming up on Thursday, February 20) will focus heavily on Customer Data Platforms (CDPs), which have driven a lot of buzz in the last year and attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

What are CDPs and how can they help marketers better understand the buying journey? How can they help collect and stitch together customer data from different data silos to create a single customer profile? And how can they help create and activate more complete and robust customer segments for better user acquisition and growth marketing campaigns?

Look for these questions and more to be answered during this webinar, which will feature Micki Collart, Senior Manager-Product Marketing for Arm Treasure Data, and guest marketer Alex Sutton, Director-Paid Digital Media for Avis Budget Group.


Alex Sutton, Director-Paid Digital Media, Avis Budget Group

Sutton says he’s intrigued by the ability of CDPs to centralize customer data used across functional groups to inform the full customer journey. “Customer data helps us provide better service to our customers,” Sutton says, “across several journey stages and touchpoints, including pre-booking research, the booking process, on rent and post rent.”

What would an ideal customer journey look like? “In an idealistic alternate reality,” Sutton says, “I would be able to distinguish among pre-booking journey stages (dreaming, planning, booking) and influence my brand’s consideration through appropriate placement of media at each stage.”


Alex Sutton, Director-Paid Digital Media, Avis Budget Group

Here’s the complete info for the webinar.

We hope you can join us.

Date Thursday, February 20, 2020 at 2 pm EST

Sponsor Arm Treasure Data  

Host Gavin O’Hara, Chief Creative Officer, Brand Innovators

Speaker Micki Collart, Senior Manager, Product Marketing, Arm Treasure Data

Guest Alex Sutton, Director-Paid Digital Media, Avis Budget Group

Register Here

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