What are CDPs and how can they help marketers better understand the buying journey? How can they help collect and stitch together customer data from different data silos to create a single customer profile? And how can they help create and activate more complete and robust customer segments for better user acquisition and growth marketing campaigns?
Look for these questions and more to be answered during this webinar, which will feature Micki Collart, Senior Manager-Product Marketing for Arm Treasure Data, and guest marketer Alex Sutton, Director-Paid Digital Media for Avis Budget Group.
Alex Sutton, Director-Paid Digital Media, Avis Budget Group
Sutton says he’s intrigued by the ability of CDPs to centralize customer data used across functional groups to inform the full customer journey. “Customer data helps us provide better service to our customers,” Sutton says, “across several journey stages and touchpoints, including pre-booking research, the booking process, on rent and post rent.”
What would an ideal customer journey look like? “In an idealistic alternate reality,” Sutton says, “I would be able to distinguish among pre-booking journey stages (dreaming, planning, booking) and influence my brand’s consideration through appropriate placement of media at each stage.”
Alex Sutton, Director-Paid Digital Media, Avis Budget Group
Here’s the complete info for the webinar.
We hope you can join us.
Date Thursday, February 20, 2020 at 2 pm EST
Sponsor Arm Treasure Data
Host Gavin O’Hara, Chief Creative Officer, Brand Innovators
Speaker Micki Collart, Senior Manager, Product Marketing, Arm Treasure Data
Guest Alex Sutton, Director-Paid Digital Media, Avis Budget Group
Register Here
