Pepsi recently dropped the Pepsi S’mores Collection, the latest flavor in its ongoing “Better With Pepsi” messaging platform.
On the heels of other flavor innovations including Maple Syrup Cola, PEPSI X PEEPS, Pepsi Apple Pie, Pepsi x Cracker Jack, Nitro Cola and the cola-infused pepperoni pizza, the limited-edition s’mores flavored Pepsi comes in mini cans.
“Pepsi is all about instigating unapologetic enjoyment and nothing is as unapologetic as the sweet, gooey decadence of your favorite s’mores,” said Todd Kaplan, chief marketing officer at Pepsi. “S’mores have also become a cultural phenomenon – so much so that it was declared a top food trend earlier this year by the National Confectioners Association – and accordingly, the Pepsi S’mores Collection is a new way to reward our fans with the flavors and experiences they’re craving.”
Consumers that participate in the Pepsi S’mores Sweepstakes can win limited-edition collection items.
“Fans of Pepsi and fans of s’mores are alike in so many ways – whether it is an unapologetic passion for their favorite cola or favorite DIY dessert, a love to indulge in exciting flavor combos and more, we saw the s’mores trend as opportunity to showcase our innovative approach to flavor building with a consumer base who are obsessed with these flavor combinations right now,” said Kaplan.
