Booking.com has tapped Tina Fey for its Super Bowl spot and has dropped the ad ahead of game day.
In the commercial, the brand promotes the message that you can “book whoever you want to be” on vacation. The spot is part of the Booking.yeah campaign that will debut live during the broadcast.
“Booking.com is on a mission to make it easier for everyone to experience the world,” said Arjan Dijk, SVP and chief marketing officer at Booking.com, in a statement shared with Brand Innovators. “This year’s Booking.yeah campaign shows that travelers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the U.S. and the globe. The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way that resonates with American travelers.”
In the spot, which was created with Zulu Alpha Kilo and Mindshare, the brand focuses on how travelers like to explore their personal identities and personas through travel. Starring Fey, the spot also includes cameos from Glenn Close, Jane Krakowski and Jack McBrayer, each of whom experiences the different kinds of stays that Booking.com offers.