The Pivot: Coronavirus Forcing Brands to Act & Adapt

In a moment of global peril, good things are happening against all the odds. People’s better instincts are coming out. And brands are stepping up. Here’s an A-to-Z list of just some of the ways companies are pivoting to serve the people in a moment when it’s most needed.

Amazon will hire 100,000 temporary workers to keep up with unprecedented demand. (via Amazon Blogs)
AT&T is waiving overages and removing data caps for customers. (via 9 to 5 Mac)
Chobani is partnering with New York Gov. Andrew Cuomo and others to feed more than 3,000 families who rely on school lunches. (via LinkedIn)

Photo: Chobani President Peter McGuinnes (via LinkedIn)


Comcast opened up its wifi hotspots across the country to everyone. (via Comcast)

Delta is offering free rebooking on any expiring tickets through the end of the year. (via Travel Market Report)

Domino’s is now offering “contactless delivery” to keep you and your delivery person at a safe distance. (via Nation’s Restaurant News)

Ford did a quick pivot and changed out all of its regular advertising for something more appropriate to the moment. (via Ad Age)



Google established a fund to help temp staff take paid sick leave and made their Hangouts Meet video conferencing service available for all G-suite customers until July. (via Google)

Headspace just made its wellness app free to health care professionals. (via The Verge)

LinkedIn has waived fees on 16 learning courses that offer tips on how to stay productive and build relationships while working remotely. (via LinkedIn)

Mark Cuban Companies is reimbursing employees for lunch and coffee purchases made from local small businesses. (via Twitter)

Mastercard will give as much as $25 million to assist COVID-19 research efforts by the Bill & Melinda Gates Foundation and Wellcome. (via Mastercard)


Microsoft will continue to pay hourly workers and vendors who support their campus despite reduced service needs. This will help 4,500 people in Puget Sound alone. (via Fast Company)

New York Times, The Wall Street Journal and other newspapers are lifting paywalls so people can stay better informed with their coronavirus coverage. (via Adweek)

Nike, Lululemon, Patagonia and many other retailers will continue to pay workers despite store closures. (via Elle and Newsweek)

Shine Spirits of Portland have begun making and giving away hand sanitizer, which has been in short supply. (via Eater)


Photo courtesy Shine Spirits


Southwest, United and other airline CEOs are taking voluntary pay cuts in light of plummeting travel. (via Human Resources Director)

Spectrum is offering free wifi to homes with K-12 or college students who are now working from home. (via Business Insider)

Sprint is offering customers unlimited data and expanded hotspot capabilities. (via Sprint Newsroom)

Starbucks has shifted exclusively to a to-go model for at least the next 2 weeks in an effort to prevent customers from gathering unsafely. They’re also expanding mental health benefits to employees. (via CNBC and Fast Company)

Sweetgreen will be delivering free salads and bowls to medical personnel in the cities it serves. (via Sweetgreen)


Photo courtesy Sweetgreen


T-Mobile will offer expanded roaming to Sprint customers for the next 60 days. (via TmoNews)

Uber and Lyft announced plans to help drivers, the former making more drivers eligible for sick pay and the latter promising to compensate those who are diagnosed or even quarantined. (via The Verge)

Uber Eats is waiving fees on orders from independent restaurants and offering payouts to those hardest hit. (via Nation’s Restaurant News)



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