For some in our community, the day represented the culmination of a sprint to concept, create and air their own spot. Either way, we hope you’re all recharging your batteries for the week–and year–ahead!
The Super Bowl ain’t about football. It’s about Murrica and chips-and-dip and brands unashamedly leveraging star power to bat their eyes at the youth market. So forgive me for declaring this demented Doritos ad the best piece of advertising aired during the game.
Why in the world did Planters (and the infamous GaryVee) murder and then resuscitate Mr. Peanut on Super Bowl Sunday? Backstory here. (via Adweek)
My not-easy-to-impress 13YO loved the chili-laden, pull-out-all-the-stops Procter & Gamble ad during SB LIV. It did seem to have the right madcap spirit for a big-game ad.
OK, now on to the non-Super Bowl news.
Props to Unilever, which has pledged to increase spending on purpose-driven marketing. (via Marketing Dive)
Always sad to see iconic American brands on the ropes: Macy’s announced more store closings. Here’s a state-by-state listing. (via USA Today)
From airlines and manufacturers to retailers like Nike, Adidas and Versace, that horrifying Coronavirus outbreak is having an impact on brands. (via CNN)
On a possibly more optimistic note, Wendy’s announced plans for a new breakfast menu. We say possibly because the brand has seen its share of morning-eats failures over the years. (via CNBC)
OK, we’ll let you get back to your Friday. Here’s to the weekend ahead.
