Super Bowl LVI was the most watched Super Bowl in five years, with a total reach of 167 million viewers, according to Nielsen figures shared by the NFL.
Some 101.1 million TV viewers tuned in across NBC & Telemundo. Across NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties 112.3 million viewers tuned in digitally.
“The Super Bowl once again delivered a massive audience, which included NBC and the unmatched power of broadcast television as well as first-ever presentations on Peacock and Telemundo, and led into our most-watched Olympics coverage in four years,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming, in a statement.
NBC’s peak time frame was 7:45-8:00pm ET with 104.4 million viewers tuned in. This year’s game saw viewership increase by 4% over last year’s game.
The Pepsi Super Bowl LVI Halftime Show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent counted 103.4 million viewers from 8:15-8:30 p.m. ET, up 7% over last year’s halftime show.
Also notable, Telemundo became the first-ever Spanish-language broadcast network to air the Super Bowl with 1.9 million viewers tuning in.
The average ad reached 106 million viewers, according to data from iSpot, which also revealed that the game generated 4.39 billion verified household ad impressions across all platforms in 216 minutes.
Additionally, the company reported that the 81 national ads that ran during the Super Bowl made up more than 40% of all TV ad impressions on linear TV on Sunday. The animated two-minute NFL ad which ran at 8:08 p.m. ET during the halftime show had the highest in-home audience with 119 million viewers across NBC, Telemundo and Peacock.
In case you missed the ads or want to watch them again, check out Brand Innovators Play by Play of the Super Bowl ads.
