What happens when Matt Damon, Zoe Saldana, Jeremy Allen White and Ludacris get together for a meal? Fifteen people will find out later this year, thanks to Stella Artois.
The brand is launching its summer campaign, “Let’s Do Dinner,” with a new television commercial featuring those four celebrities answering the question, “If you could have dinner with anyone who would it be?” In the spot, Saldana asks the question of her dinner companions Ludacris and Damon. They call White to get his answer, who offers a “culinary genius” but “definitely” no actors. As the spot ends, a QR code comes up, and fans are encouraged to scan for their chance to win a seat at the “World’s Most Fascinating Dinner.”
“The ethos of “Let’s Do Dinner” is all about savoring life’s moments and the conversations that spark meaningful connections over dinner,” said Marcela Garcia, vice president of marketing for Stella Artois.
Garcia added that all four of the celebrities appearing in the commercial will have “major moments” in their careers this summer (Saldana, Damon and Ludacris will each appear in attention-grabbing summer movies, while White will premier the second season of his television show in June). “These culture-driving moments will inspire people to gather and connect over great conversation and Stella Artois,” Garcia said.
Stella Artois will award 15 fans (over 21) the ability to attend “The World’s Most Interesting Dinner,” which will feature the four celebrities in the commercial as well as “A-list and top-tier talent from film, TV, music and sports,” Garcia said.
“We know that people will be excited to have the opportunity to win a seat at the table alongside this incredible talent at the dinner in September,” she said. “The World’s Most Fascinating Dinner will also feature other global icons, entertainers, culture-makers, philanthropists, business moguls and more, but you’ll have to stay tuned with our campaign to see who else is attending the dinner!”
The new TV commercial, which will run from Memorial Day through Labor Day, is part of the brand’s “Make time for the Life Artois” campaign. The effort encourages people to get connect over a meal. The “Let’s Do Dinner” summer campaign will be one of the brand’s most fully-integrated campaigns in the past five years.
“The essence of Stella Artois’ brand is about making connections and pouring life back into dinner. Summer is a time when we’re gathering, connecting, and reconnecting with friends and family,” Garcia said. “‘Let’s Do Dinner’ leans further into that essence, with the campaign will running all summer long, giving us an opportunity to leverage multiple moments in time and culture to position ourselves as a category leader and welcome a new generation of fans.”
