Sneaker and streetwear brand Snipes has hired Rich Foster to join the company as chief marketing officer.
“My goal in this role is to efficiently display innovative storytelling and drive a massive amount of awareness into our community initiatives,” said Foster. “I want to take engagement to a new level by implementing revolutionary cross-organizational projects.”
Foster will report to Jim Bojko, president of the brand’s US operations. Foster will lead the company’s integrated marketing team and be responsible for establishing the brand’s foot in the sneaker and streetwear marketplace, making it culturally relevant to young consumers.
Foster said he is excited about “mostly having the opportunity to merge my passion of sneakers with my experience and fervor of music & culture. That along with being at a company that’s so engulfed in the impact and influence we have in the community.”
Foster joins Snipes from Epic Records where he served as vice president of marketing, leading digital and traditional marketing campaigns for Giveon, 21 Savage, Rick Ross and Travis Scott. He is also credited with running a viral fan-led digital activation for 21 Savage, driving his album to the top of the Billboard Hot 100. Before Epic, Foster worked at Sean “Diddy” Combs’ agency Combs Enterprises working on the Sean John brand, 1800 Tequila, Uniqlo, Adidas and New Era.
In his new role at Snipes, Foster will oversee marketing, community impact, creative innovation and the brand’s social media initiatives. He will also work closely with the digital, retail and operations teams to grow the Snipes brand, impact communities served and drive sales.
“Snipes is further building a name for themselves, in the U.S, as the number 1 sneaker retailer, with over 300 stores and counting,” said Foster. “Being aligned with such a fast growing company, who’s really driven and focused on the future of this industry and allows for the creative space for great minds to get them to that next level is what truly excites me about this company! It’s also very hard to find a place who’s community impact goals align with your own. With Snipes, I do not have that worry as they are leaders in the sneaker retail space when it comes to humanitarianism.”
