Hasbro brand Nerf is hiring its first ever Chief TikTok Officer, in a move that shows the brand’s commitment to targeting millennials and Gen Z through this emerging social media channel.
“We are looking for a creator who is a Nerf enthusiast, a TikTok extraordinaire, has good comedic timing, and knows how to use a ring light,” read the job description on Hasbro’s website. “Is your heart racing? Does it feel like we are speaking right to… you? If you are fluent in this language, this might be a perfect match. We think this job is so cool we were thinking of quitting ours to apply, but we’re still learning the Renegade dance so…”
TikTok has been growing massively over the last few years, counting up to 689 million monthly active global users as of January 2021, per DataReportal, making it the seventh largest social media platform ahead of Snapchat, Pinterest and Twitter.
While TikTok marketing is generally managed within a brand’s marketing or social media teams, Nerf’s move to hire a TikTok-specific executive hints at the growing importance of this role for a brand targeting younger consumers.
The new position’s primary responsibilities include: creating 10-12 Nerf-related posts for the @nerf TikTok handle per month; ideating weekly with the Nerf Global Marketing team about TikTok trends; and looking at consumer insights to connect Nerf TikTok strategies to consumer behaviors and trends.
The “CTO” offers the right brand marketer “a big title with some bigger perks – Nerf blasters for uh… research purposes, real money, and bragging rights for three glorious months.”
Interested brand marketers can apply by posting a Nerf-related TikTok video on the social network using the hashtag #NerfApplication and tagging @nerf between 3/26 and 4/2 date. Finalists will be contacted by the brand to apply more formally for the position.
