Real Housewives and Top Chef fans have something to get excited about. BravoCon 2022 is coming to New York this weekend, and Bravo lovers will be able to dress like their favorite housewife or cook like their favorite chef through a new shopping experience.
NBCUniversal has created new shoppable experience – both in-person at the event and in the metaverse. TRESemmé, Lashaholics, Literie Candles, and Verishop brands, as well as Bravo celebrity-owned businesses Sewing Down South, LoverBoy and CaraGala are among the companies participating in the shopping experience.
“This new offering fits into NBCUniversal’s overall commitment to innovation and creativity, which has been an integral part of our ad business for years,” said Evan Moore, senior vice president, commerce partnerships at NBCUniversal Advertising & Partnerships. “First off, NBCUniversal’s suite of One Platform Commerce Capabilities provides marketers an entry point to engage their customers through a shared love of great stories and shoppable opportunities. Secondly, at NBCUniversal, the advertising experience is the consumer experience. We strive to make the advertising experience as engaging as the content consumers come to our platform to watch. When we talk about commercial innovation, it’s really where technology and creativity converge, where we deepen our partnership with our viewers and our brands, and where we empower our advertisers to embed themselves into our iconic IP in new ways for viewers – their customers – that are engaging and compelling and impactful, and not only what they’ve been asking for, but also craving.”
The Bravo Bazaar was an integral part of BravoCon in 2019 and the company debuted the Virtual Bravo Bazaar in 2021 when the event went virtual. This year, the Bravo Bazaar at BravoCon will feature 60+ retail brands on site and the Virtual Bazaar is expanding for those at-home shoppers.
“The fandom that comes with Bravo is passionate to say the least,” said Moore. “They don’t just watch content, they love it, intensely,” said And when we think about that from an advertising perspective, we ask ourselves: What Bravo fan doesn’t like to shop? With NBCUniversal’s commerce capabilities, Bravo fans can go from aspiring to live like their favorite Bravolebrities to actually immersing themselves with and purchasing the products they see and come to love on the shows.”
