For every business owner, reliable internet and communication is critical to success, even if you’re a recognizable face in the world of business and entertainment.
To help sell its Business Internet services, Verizon has enlisted recognizable entrepreneurs Bobby Berk (aka the interior designer on Queer Eye) and Christina Tosi (CEO of Milk Bar) to speak about how switching internet providers has helped their businesses.
“Our latest campaign demonstrates how Verizon Business Internet enables business owners big and small to relentlessly pursue their passions and run their business from anywhere, thanks to the unbeatable speed and reliability of Verizon 5G,” said Iris Meijer, CMO of Verizon Business, in response to e-mailed questions. “Bobby and Christina are both industry experts and celebrity personalities who continue to care for the needs of their business on the go, and Verizon 5G helps them stay connected through every breakthrough and major milestone.”
In one commercial, Berk notes that his name is his brand, and, with his business growing, both were at risk due to poor internet service. The network, which is “fast, reliable and easy to set up,” gave his business an “instant makeover.” As a result, a display he has been creating through the spot is now “really working.”
“An expert interior designer turned pop culture phenomenon, Bobby knows what it’s like to watch his business boom overnight and what it takes for his team to keep up with high demand,” Meijer said. “That combination of relatability and aspiration is something that will resonate with any business owner, and our goal is to demonstrate that Verizon Business Internet is the best solution for business owners no matter where they are on their journey.”
Similarly, Tosi’s commercial features the chef and CEO moving into and out of different parts of her business, including a bakery, food truck and television set. “Wanna know the secret ingredient to running my business?” Tosi asks. “Being all over, all at once.” Her previous network wasn’t able to handle that stress, meaning she had to switch networks. “With Verizon Business Unlimited, I get 5G, truly unlimited data and unlimited hotspot data,” she says. “So no matter what, I’m running this kitchen.”
