Men’s grooming brand Manscaped has tapped comedian Pete Davidson as brand partner.
The SNL alum will star in the brand’s latest campaigns which are known for their irreverent sense of humor.
“Pete is the perfect brand partner for Manscaped. Both his sense of humor and sense of self closely fit our brand voice and values,” said Paul Tran, Founder and CEO of Manscaped, in a statement shared with Brand Innovators. “One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion.”
To kick off the four-year partnership, the comedian stars in a new :30 spot that celebrates the “magic” of this new partnership. “Meet the new face, among many parts,” says Davidson, dressed in a black silk robe, in the ad, where he tries out potential one-liners for the brand partnership.
The spot features that brand’s full lineup of UltraPremium products along with “PD” embroidered hand towels in the background.
In 2020, Manscaped ran a digital ad campaign featuring NFL star Rob Gronkowski unable to find his “balls” (footballs) in the thick of an “unkempt hedge” (literally a piece of greenery). Last year, the brand followed up with a campaign that features Marshawn Lynch discussing grooming with his “Little Marshawn.” The TV spots aired during NFL: game broadcasts and NFL programming.
