Marketing veteran Brian Irving has been appointed as the new chief marketing officer of Lyft.
Irving has a track record of leading marketing for several global technology brands including: Meta, Eventbrite, Airbnb, Google and Apple. Additionally, he was also co-CMO and VP of global digital marketing for Levi Strauss & Co.
“I grew up in the automotive industry…always fascinated by helping people get places. And now, as a loyal Lyft rider for years, I get to meld my passion for transportation with the technology that helps riders and drivers alike” said Irving, in a press release.
“The brand foundations are strong – and yet there is so much more we can do to put the brand into action,” Irving continued. “Lyft is known for its warmth, likability, and endearing personality. These are qualities that any other brand would be jealous of, and I am confident in the team’s ability to accelerate the brand connection to even more riders and drivers as we go forward.”
As VP of Marketing for Meta, Irving led “branding the metaverse”, which included a number of product initiatives such as Oculus, MetaQuest goggles, Ray-Ban smart glasses and the Horizon VR World. Prior to Meta, Irving was the CMO of Eventbrite.
At Airbnb he developed “Live There” a feature that highlighted how Airbnb can help you “travel like a local” versus a tourist.
