Consumers tune in to their favorite reality shows not just for the outrageous storylines, but also to check out the latest fashions.
And now, consumers can shop their favorite looks on Love Island USA thanks to NBCUniversal’s One Platform Commerce and its ShoppableTV innovation tool. Viewers will be able to click on items worn by characters on the show and add them to a cart.
“NBCUniversal has been on our content and commerce journey for quite some time now with the launch of Shop with Golf back in 2019 through our current One Platform Commerce marketplace,” said Evan Moore, SVP, commerce partnerships at NBCUniversal. “We are always looking around every corner across our entire One Platform for opportunities to create interactive and additive experiences to the content itself for viewers. This new development is a testament to that strategy – creating moments that bring our fandoms to the next level for our audiences and at the same time giving our retail partners a new way to form a meaningful connection with their consumers.”
Beginning on Tuesday July 19th, consumers can tune in to Love Island to shop for everything from apparel and cosmetics to home décor and haircare . Companies including: Quay, Yellowpop, Kenny Flowers, as well Verishop brands including Overexposed, Ghost Democracy, and Laguna Beach Textile Co., will all be available for sale through the platform.
Viewers simply scan the ShoppableTV QR code on screen to be directed to shoppable articles on E! Online, then they can add items to a cart and pay via NBCUniversal Checkout.
“Fans of the Love Island franchise will now be able to get even closer to the content this season by being able to shop their favorite islanders looks, trends, and more by simply logging into their Peacock account,” explained Moore. “Viewers will be able to easily scan the on-screen ShoppableTV QR code, which will take them to the shoppable content on E! Online and seamlessly purchase their entire order via NBCUniversal Checkout.”
“We are at a time where shoppable premium video is a reality for NBCUniversal and our partners,” he continued. “And, there is significant market opportunity for commerce-enabled content as an industry that our retail partners are eager to jump in on. In addition to creating more engaging and impactful ways to inspire transactions at the point of inspiration – it presents an on-ramp for digital native brands into the world of premium television advertising. And, the best part is that there is so much more to come as we head into a more converged media ecosystem.”
