Little Caesars Positions Pepperoni as an Art Form

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There is a day for everything, and, according to Little Caesars. Tuesday is National Pepperoni Pizza Day. To mark the occasion, the brand is turning its Instagram page into a pepperoni-themed gallery of art. 

There is a day for everything, and, according to Little Caesars. Tuesday is National Pepperoni Pizza Day. To mark the occasion, the brand is turning its Instagram page into a pepperoni-themed gallery of art. 

The so-called Galleroni will be a shoppable grid takeover of Little Caesars’s Instagram page where visitors can purchase items such as pizza paintings (inspired by well-known artwork, like a “Starry Night” with pepperoni replacing the stars), pizza-inspired furniture, a bedazzled “purseroni,” and other items. All of the shoppable items will be priced at $9.99, which is the same price as the company’s “Old World Fancironi Pepperoni Pizza.”

“We're happy to give Little Caesars fans the chance to snag some limited-edition pizza swag [for less than $10],” said Greg Hamilton, senior vice president of marketing, in a statement. “Just like our newest pizza, this National Pepperoni Pizza Day promotion gives customers the opportunity to get some upscale goods at really incredible prices.” 

Little Caesars’s pepperoni-themed push comes as the brand is reasserting its national presence. The brand recently launched a campaign featuring LA Rams Quarterback Matthew Stafford to announce its multiyear partnership as the NFL’s “Official Pizza Sponsor.” That sponsorship includes a tie-in through which fans can win pizza-related perks and NFL-themed prizes. 

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