Kenny Mitchell to Join Levi's as CMO

Kenny Mitchell to Join Levi’s as CMO

Kenny Mitchell is leaving Snap and joining Levi Strauss & Co. as senior vice president and chief marketing officer of the Levi’s brand effective June 5. 

In his new role, Mitchell will be responsible for advancing the consumer marketing strategies for the Levi’s brand. This will entail focusing on building denim leadership equity, solidifying the company’s position as a “true lifestyle brand” and growing the company’s overall market share. Mitchell will report to Levi Strauss & Co. president Michelle Gass.

“Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” Gass said, in a statement. 

Kenny joins the brand as it is celebrating the 150th year of the 501 Jean and the 170th year of being in business. “With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levi’s fans,” Gass continued.

Mitchell has more than 20 years of brand building experience. He will join Levi Strauss & Co. from Snap, the parent company of Snapchat, where he has been chief marketing officer since 2019, helping to grow the platform’s global community, advertising base and developer partners. Prior to Snap, Mitchell served as vice president of brand content and engagement for McDonald’s USA. He also served as head of consumer engagement at Gatorade (PepsiCo). 

“I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi’s brand,” Mitchell said, in a statement. “I have long admired the enduring global relevance of Levi’s as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.”