Introducing Brand Innovators’ new video series Inside the Brand, a new video series in which Brand Innovators takes you behind the scenes of iconic brands to learn some of their secret sauce of creating great marketing. Episode 1 features Charisse Hughes, SVP Brand and Advanced Analytics Officer at The Kellogg Company interviewed by Kathy Lydon, Sr Director Client Development at The Trade Desk.

In this video, we learn the ins and outs of iconic Kellogg’s brands. From being one of the first companies to introduce loyalty programs and well-known mascots to the latest trends in healthy snacking, how the company is using data responsibly and how the brand’s commitments to purpose are showing up in creative.