Hot dog-flavored water & Scotch tape whisky: How brands are celebrating April Fool's Day - Brand Innovators

Hot dog-flavored water & Scotch tape whisky: How brands are celebrating April Fool’s Day

Happy April Fool’s Day! Brands are making the occasion with some funny new products.

Online retailer Zappos has created Soleful Scents, an limited edition candle collection that smells like worn athletic shoes. The company released 1,000 candles harvested from real retired running shoes from brands like Brooks, Hoka, ASICS and Crocs.

Scotch tape has created a funny parody for the holiday: Scotch Whisky by Scotch. “This new limited-edition spirit features a nose of cherry wood and a delightfully smooth finish that hits like a well-wrapped gift–it’s a product worthy of our heritage and your tastebuds,” the brand described in a release.

7-Eleven revealed a line of new sparkling water flavors including: the Big Bite Hot Dog: a sparkling drink that tastes like a hot dog with ketchup and mustard included. 

“While crafting flavors like Lemon Lime and Sweet Orange came more easily, our journey took an unexpected turn with the creation of Big Bite Hot Dog Sparkling Water – a daring flavor that pushes the boundaries of flavor innovation,” said Marissa Jarratt, 7-Eleven’s EVP, chief marketing & sustainability Officer, in a statement. “7-Eleven is constantly in pursuit of innovative, unique experiences for our customers, and the 7-Select x Miracle Seltzer lineup is sure to delight even the most adventurous of palates. We’re excited for customers to embark on this flavor adventure and experience their favorite snack in a whole new form.”