The holiday season hasn’t been the same since Buddy the Elf introduced the world to the North Pole’s four food groups: “Candy, Candy Canes, Candy Corn and Syrup.” But few have ventured into the realm of making a meal with those ingredients. Until now.
This year, HelloFresh is giving consumers the ability to bring a variation of one of Buddy’s signature meals – spaghetti with maple syrup – to their own holiday tables via a special meal kit. The HelloFresh kits will include Colavita spaghetti, syrup, chocolate syrup, marshmallows, chocolate nonpareil candies, crumbled chocolate frosted pastries and other ingredients along with directions about how to prepare the meal.
“Elf is a beloved holiday film and the scene where Buddy tops his leftover spaghetti with candy and syrup is so iconic,” said Kirsten Walpert, vice president of brand marketing at HelloFresh.
“At HelloFresh, we aim to create a fun at-home cooking experience, so we wanted to tap into the joy and wonder of Buddy to provide consumers the opportunity to indulge their curiosity and recreate this fun dish at home.”
The kits will be available at 12:25 PM ET on December 5 exclusively through a dedicated website and no subscription to HelloFresh will be required. The company will sell a limited number of kits at $14.99 (for a two-person serving) from that date until December 9 (always beginning at 12:25). HelloFresh will be promoting the kits’ availability through social media and influencers, digital media, and public relations efforts, Walpert said.
The holiday-themed promo was developed in partnership with Warner Brothers Discovery Consumer products and follows a similar tie-in the company had last summer with Imagination Studios’s “Minions: The Rise of Gru” in the form of pizza kits.
“[Minions] was the first time we partnered with a motion picture, and it was a lot of fun to see how our customers engaged with the product and the contest, so we’re excited to explore more campaigns like these in the future,” Walpert said. “We look forward to continuing to delight our customers by offering fun and exciting mealtime opportunities and delicious recipes.”
