Professional quarterback and Heisman Trophy winner Joe Burrow will join football hall-of-famer Joe Montana to become part of Guinness’s Give Back philanthropic program.
“At Guinness, we seek out partners who embody our values of power, goodness and communion. Burrow, along with our longtime partner Joe Montana, stands for these values through the work and the examples they’ve set,” said Mark Phillips, the brand’s director of marketing. “Our partnership with Burrow is at the early stages of development, and we’re excited to share more details about what’s in store very soon.”
The brand was inspired to work with Burrow after the quarterback’s 2019 Heisman Trophy acceptance speech, in which he addressed poverty and food insecurity in his hometown.
“Many people in our country are facing a series of challenges right now and can benefit from the support of others, and I am humbled to be in a position to make a difference – and encourage others to do so, as well,” Burrow said in the release. “Teaming up with a brand like Guinness, who has giving back at the core of what they do, just makes sense.”
Since the onset of the COVID-19 pandemic, Guinness has donated nearly $3 million to charities in its local communities. In addition, during the height of the pandemic, when the company’s Open Gate Brewery was closed to the public, employees at the plant baked and donated more than 50,000 loaves to the Maryland Food Bank.
Montana has been working with the brand since 2020. Together, Burrow and Montana will work to inspire Americans to pledge more than one million service hours to support their communities. In addition, the brand will release customized cans whose sales will benefit charities in the brand’s key markets.
