- Gillette is partnering with the National Basketball Youth Mentorship Program to provide positive role models for youth in underserved youth in Canada.
- The partnership will support the organization’s in-person mentorship events and workshops, virtual mentorship services, and youth education programs.
- Gillette has been the official shave and beard care partner of the Toronto Raptors NBA team since 2022 and sponsors the team’s “Choose Your Game Face” campaign.
According to the National Basketball Youth Mentorship Program, positive role models play a significant role in shaping young men as they grow into adults. According to a recent survey by Gillette, 84% of young men say having a role model can help them become a more caring person; 86% say a role model can help them be themselves, and 76% who have a role model agree they are more confident about their futures.
“At Gillette, it’s our goal to provide the men of today and the men of tomorrow with the tools they need to be their best selves,” said Kimberly Legg, brand director of Grooming Canada at P&G, in a statement. We are looking forward to supporting NBYMP as they continue to provide youth in Canada with access to positive role models both on and off the basketball court.”
The partnership extends Gillette’s “Choose Your Game Face” partnership with the Toronto Raptors, which highlights the choice men make every day – clean-shaven, bearded or in-between – to be the best version of themselves. The campaign features players Gradey Dick and Gary Trent, Jr., both of whom will be participating in the NBYMP partnership.
