Flamin’ Hot Cheetos, Aviation Gin & More: Your Friday Brand Roundup
The week–and the year–are winding down but the brand news just keeps coming. Here without delay is your Friday brand roundup.
Brands in the News
Like Meryl Streep winning an Oscar, there was a certain inevitability to Flamin’ Hot Cheetos being named snacky treat of the year for the 3rd straight year. (via Adweek)
Oh, and PepsiCo is your 2019 marketer of the year, according to Marketing Dive. (via Marketing Dive)
Peloton is all about the value prop–and ready to move past that widely mocked holiday ad. (via Ad Age)
Yeah, there was at least one spoof of that Peloton ad. It came from Aviation Gin. (via Willamette Week)
We’ve been meaning to ask: what’s your sweater size? Daring you Popeyes fans to click this link. (via CNN)
The Chief Brand Officer at Pizza Hut is out. (via The Drum)
The Craft of Marketing
If you’re playing any Buzzword Bingo over the holidays, be sure to throw in the word PODCASTING! Seriously, though, it’s still red hot. (via Forbes)
D2C brands got a predictably early jump on Cyber Weekend. (via Adweek)
Sensory deprivation is awful to even consider; instead, soak in these ideas for doing multi-sensory marketing, won’t you? (via MarTech Advisor)
Wait, was BRAND ever a dirty word? Sometimes we debunk things that haven’t yet been, you know, bunked. (via Smart Company)
That’s it for now. See you soon here on the internet.