Dasani, Sprite Double Down on Sustainable Packaging

Presented by

Everything old may soon be new again, or so the Coca-Cola Company hopes with some new packaging changes for two of its most prominent brands.

Everything old may soon be new again, or so the Coca-Cola Company hopes with some new packaging changes for two of its most prominent brands.

Beginning this summer, Dasani and Sprite are revamping their bottles with an eye toward sustainability. The initiative is part of the company’s overall vision of achieving a “World Without Waste,” which includes a company goal of using at least 50% recycled materials in its bottles and cans by 2030.

Dasani’s new bottles – rolling out now – will be made from 100% recycled plastic (excluding the label and cap), and Sprite’s bottles will shift from green plastic to clear, which is more likely to be recycled into new bottles. Green plastic is typically recycled into single-use items such as clothing or carpeting that cannot be recycled again. Clear plastic can be recycled into new bottles, providing more opportunities for bottles to be 100% recycled plastic. 

“Demand for [recycled plastic bottles] currently exceeds supply, so the first step to scaling up their use across our portfolio is building a sustainable pipeline of high-quality material,” said Chris Vallette, senior vice president of technical innovation and stewardship, Coca-Cola North America, in a release. Further, this fall Coca-Cola’s Fresca, Seagram’s and Mello Yello brands will all also convert from green to clear plastic. The company hopes the change will help create more recycled plastic bottles to meet increasing industry demand. 

Coca-Cola introduced its World Without Waste initiative earlier this year via a stop-motion film that featured famed Science Guy Bill Nye walking customers through the entire plastic recycling process. The film features an avatar of Nye created out of recycled plastic. Over the course of three minutes, Nye takes viewers along the “circular journey” of a recycled bottle, from bin to being filled with a new beverage. 

By shifting Dasani’s packaging to 100% recycled plastic in the U.S. and Canada, Coca-Cola will save more than 20 million pounds of new plastic (equivalent to 552 million bottles) in 2023 alone. In addition, because it takes less energy and resources to create a bottle from recycled plastic, the change will save more than 25,000 metric tons of greenhouse gas emissions. To encourage recycling, Dasani labels and retail signage will include messaging such as “100% Recycled Bottle” and “Recycle Me Again.”

“We saw how much the 100% recycled message truly resonates with our customers and consumers, particularly DASANI fans whose sustainability expectations are especially high,” Vallette said.

In addition to transitioning to clear bottles, Sprite is introducing a new visual identity featuring a revamped logo and packaging design. Sprite’s packaging graphics will retain the brand’s recognizable green hue and include prominent “Recycle Me” messaging.

Interested in our events?


Fiverr Drops Team Up Ad

Read More

Prose Debuts Curl Outside the Lines Campaign

Read More