There are eight nights of Hanukkah, 12 days of Christmas, and 24 days of Advent. Children’s clothing brand Carter’s is taking things to the next level by offering 50 days of giveaways for busy parents through its “Ultimate Holiday Giveaway” promotion.
“Carter’s knows what it’s like to be a parent during the holiday season – there’s a LOT to do – and we wanted to help families prepare for the busiest time of year by checking a few things off their list for them,” said Jenna Bromberg, Carter’s vice president of brand marketing and creative.
From October through December, the Ultimate Holiday Giveaway will feature a new weekly theme, featuring prizes and partners aligned with holiday to-do lists. In October, for instance, Vistaprint created a series of holiday card templates that featured Carter’s pajama prints, for an “epic family matching moment,” Bromberg said.
As Christmas approaches, partnerships will feature items from Motherhood Maternity, KidzBop and Moms on Call, which is currently running a contest in which one winner will receive a video consultation with the company’s founders and a gift package worth over $1,000.
“These brands are so well-known and beloved by families and parents,” Bromberg said. “We wanted to bring experiences and offers that we knew would genuinely help families this season, whether they need a hand with holiday cards, need something to entertain the kiddos with, or need support as a new parent.”
Carter’s is releasing details of each partner’s promotion at the beginning of each week through e-mails, social media and on its sweepstakes’ website. As prizes are awarded every day, consumers are encouraged to enter as often as possible.
“Although the holidays are one of the most exciting times of the year, we know they can also be tremendously stressful as parents work hard to create and curate magical experiences for their kids,” Bromberg said. “We want them to know we see them — we celebrate and support them.”
