The metaverse is about to get “Beary” interesting.
Cloudco Entertainment and RECUR are gearing up to launch Care Bears Forever, an online, inclusive community that will encourage people to discover the metaverse – or Web3 – through the lens of the Care Bears. The platform will also include the brand’s first NFTs, depicting some of the brand’s best-known characters in metaverse-ready ways.
“The Care Bears community is inclusive, supportive, and welcoming to all, and we’re very excited to partner with Cloudco Entertainment to bring these classic characters to Web3,” said RECUR Co-founder and CEO Zach Bruch in a release. “We are thrilled to welcome Care Bears as the latest property to join the RECUR Platform and look forward to onboarding their incredible fans into Web3 by powering the dedicated home for Care Bear Forever.
”The Care Bears Forever platform will introduce new characters and community gameplay. In the game, participants will have to submit their playable characters into a community challenge. Once enough submissions have been received and the challenge is completed, participants will receive a locked Mystery Chest NFT.
“Over the last 40 years, Care Bears fans have created an enthusiastic and engaged community that champions sharing, caring, and kindness. Our strong relationship with our global fanbase allows us to explore new spaces and we are so pleased to see the positivity surrounding our entry to Web3,” said Robert Prinzo, head of global licensing for Cloudco, in a statement.
The Care Bears Forever platform will launch on Aug. 4.
