Building (and Rewarding) a Tighter-Knit Community

Like many of you, we spend a lot of time throwing around the word “community.” Let’s be clear: on one hand, it is a word both misused and overused by marketers. On the other hand, it’s why we’re all here. A shared, meaningful, mutually beneficial experience is something worth striving for.

Dozens of times a year, the Brand Innovators community comes together in various forms–in various places–and it is a spectacular sight to behold. But we sometimes find ourselves asking:

  • How can we be useful and relevant to you on a more frequent basis?
  • How can we build and maintain a more tightly-knit community of brand marketers?
  • (Translation: how can we keep the party going?)

Well, we are here today to share one very appealing answer to those questions. We invite you to join the new BI Mobile Club. (Not the official name but what do you think?) Built in partnership with our friends at TapOnIt, this is a text-based message service designed to alert you to upcoming events, share the fast-increasing number of stories and videos we’ve been publishing and generally stay better connected throughout the year.

To help get this off to a flying start ahead of our upcoming annual SXSW residency in Austin, we thought we’d sweeten the deal. So subscribe to the new text message service now and become eligible to receive $200 in Lyft and $500 in Grubhub credits.

You can go to this landing page to enter the giveaway. You will receive a text message from 38314 asking you to reply with your ZIP code and finish the entry. By signing up via text, you agree to receive recurring automated text messages from Brand Innovators. Reply HELP for help or STOP to cancel. Msg & data rates may apply.

OK, that’s it. Here’s to staying more connected in the weeks and months ahead.

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