Budweiser has debuted its Super Bowl spot online. The “Six Degrees of Budweiser” ad is a nod to the popular Six Degrees of Kevin Bacon game.
The spot is narrated by the actor himself. The ad highlights six real people across the country who embody the American spirit illustrating the shared values of Budweiser drinkers.
“The thing about Super Bowl ads is that you have :30s to get people to feel something – to laugh, to cry, to be inspired,” said Bacon of the ad, in a statement shared with Brand Innovators. “I loved bringing back the six degrees concept for this year’s Super Bowl because at its core, the concept has always been about connection. I was especially drawn to the ending, when a Budweiser is handed to the camera and I say “This Bud’s For You.” I think this ad is going to stick with people.”
“Six Degrees of Budweiser” is the official kick off Budweiser’s ongoing campaign to reintroduce and modernize the brand’s iconic “This Bud’s For You” tagline. The aim of this campaign is to reach an emerging group of 21+ and will be brought to life through work throughout the year.
