Budweiser, Smithfield, Pepsi, Instagram & more: Your Friday Brand Roundup

November 15, 2019

We know, you had a busy week. You work hard and you missed 99.4% of the news. This is our attempt to catch you up on a few stories from the world of brand marketing as you peace out on a Friday.

We know, you had a busy week. You work hard and you missed 99.4% of the news. This is our attempt to catch you up on a few stories from the world of brand marketing as you peace out on a Friday.

Brands in the News

  • Be warned: Budweiser just joined the bubbly arms race that is the Hard Seltzer market. (via Forbes)
  • Ever hear the word “flexitarians?” We hadn’t either. But that won’t stop Smithfield from targeting them with a new line of plant-based foods. (via MediaPost)
  • QR codes just won’t die. At least Pepsi’s use of them in its “Gift it Forward” campaign is pure heart. (via Adweek)
  • Instagram is copying TikTok and zero people are surprised. (via Gizmodo)
  • Are chatbots foolproof? Nope. That’s why Microsoft had to concede its AI might have a foul mouth. (via Adweek)
  • Sign of the digital times: Sears and Kmart are closing more stores. (via Newser)
  • Unlike many of its CPG rivals, Clorox announced it will build its own in-house direct-to-consumer business. (via Adweek)
  • CKE Restaurants–the owners of the Hardee’s and Carl’s Jr. brands–named Chad Crawford their new Chief Brand Officer. (via Restaurant Business)

The Craft of Marketing

  • The role of experiential marketing is evolving. (via Entrepreneur) In other words, balloons and ball pits aren’t enough anymore. (via Ad Age)
  • Brands are starting to dip their toes into the ad tech Makes sense given the direction most marketing departments are headed. (via Digiday)
  • The idea that having a brand purpose has to come at the expense of business results is flawed, and thankfully it’s fading. (via Adweek)
  • Your brand would be wise to balance risk and opportunity. You knew that. But it’s nice to hear. (via MarTech Today)

That’s your update. Now get offline, willya?

You can send your brand news to us anytime care of Gavin O’Hara.

Interested in our events?

RELATED STORIES

Brand Innovators Introduces On-Demand Livecast Library Via YouTube

Read More

Innovator Interviews: Riot Games’ Dan Sutton

Read More