ABInBev brand Bud Light is using the Super Bowl as the grand stage to launch a new 2023 campaign as part of its new “Easy Enjoyment” platform. 

The Bud Light  Super Bowl commercial, “Hold,” a one minute spot in which Miles and Keleigh Teller dance around drinking Bud Light to entertain themselves while waiting out a long hold time on a customer service phone call.

 “I couldn’t be more excited to team up with Bud Light for my Super Bowl commercial debut alongside my wife, Keleigh, and the real star of the show, our dog Bugsy,” said Miles Teller in a statement. “I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship. Life can get messy, it can get frustrating, it can all feel trivial and pointless at times, but I love the message of “Choosing Enjoyment” in those moments. At the end of the day, it’s about who we spend our time with and how we choose to spend that time. Enjoy the little moments.” 

Last month during the NFL Playoffs, the official beer sponsor of the NFL debuted “The Bud Light Carry,” another spot that highlights how to make the best of a difficult situation through easy enjoyment. 

As part of the Super Bowl campaign, Bud Light is running a sweepstakes called ‘Bring Home the Bud Light’. The sweepstakes pits the Kansas City Chiefs and the Philadelphia Eagles against each other. Fans of the winning team will have the chance to win prizes.

“As not only the No. 1 best-selling beer brand in the industry, but a brand that fans look forward to seeing year-after-year in the Super Bowl, we are thrilled to announce Bud Light’s return to the biggest stage in sports as we usher in a new era for Bud Light and deliver something totally new and unexpected,” said Alissa Heinerscheid, vice president of marketing at Bud Light, in a statement shared with Brand Innovators. “Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is ‘Easy to Drink, Easy to Enjoy’, and we look forward to bringing this message to life for consumers at Super Bowl and beyond.”