Brand Roundup: Black Friday Edition

Are the conditions right for a massive 1-2 brand punch in the name of Black Friday and Cyber Monday? With unemployment down, wages rising and consumer confidence rallying, it’s certainly possible. Adobe Analytics projections have 2019 sales numbers for the twin towers of the early holiday season up 19-20% from 2018. If that comes to pass, it means consumers will spend somewhere in the region of $17 billion.

Are the conditions right for a massive 1-2 brand punch in the name of Black Friday and Cyber Monday? With unemployment down, wages rising and consumer confidence rallying, it’s certainly possible. Adobe Analytics projections have 2019 sales numbers for the twin towers of the early holiday season up 19-20% from 2018. If that comes to pass, it means consumers will spend somewhere in the region of $17 billion.

With that in mind, here’s your Black Friday brand roundup.

Black Friday

I’m old enough to remember when Black Friday deals happened on Black Friday. Are you? (via USA Today)

Not everyone is going mad for Black Friday. REI will again close its stores and beauty company Deciem is calling for “a moment of nothingness.” (via Huffington Post)

Acquisition Madness

What would Holly Golightly think? The world’s largest luxury conglomerate is buying iconic Tiffany & Co. for $16.2 billion. That’s a lot of diamonds. (via Adweek)

Ebay is selling Stubhub to Viagogo. (via Bloomberg)

And while we’re at it, Charles Schwab just splashed out $26 billion for TD Ameritrade. (via Yahoo Finance)

The Craft of Marketing

Weird how marketing is created by humans and yet we constantly have to remind ourselves to make it more human. (via Ad Age)

Brand communities hot, influencers not? (via Forbes)

Agency, in-house or both? Nestlé is hedging. Good for them. (via Marketing Dive)

With apologies to Jack Handey, some deep thoughts from Forbes. (via Forbes)

That’s it for this week. Hope you’re all enjoying the long weekend.

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