Tennis anyone?

Brand Innovators is kicking off its first-ever Desert Smash Activation, a new event tied to our growing Sports Marketing Upfronts series.

Brand Innovators joins the 19th Annual charity celebrity tennis event at the Indian Wells Masters, where Hollywood and professional tennis players will come together for two days of fun on the courts. 

This year’s event, multi-Grammy award-winning artist P!NK will play a game at the La Quinta Resort & Club Stadium Court for a daytime tennis exhibition. The event will also feature a Pickleball talk and clinic with Sam Querrey, Pro Pickleball Player (former professional tennis player).

Brand Innovators will host two days of content with executives from Oakley, Wilson Sporting Goods, Activision Blizzard, Baha Mar Resort, Rêveuse Champagne, Scope Sports, SiriusXM and more on stage.

Additionally, Desert Smash has partnered with Playing For Change Foundation, a non-profit operating 17 music programs across 13 countries to bring creative opportunities for marginalized youth.