Brand Innovators has dropped a new episode of the Behind the Brand video series, in which Brand Innovators takes you behind the scenes of iconic brands to learn some of their secret sauce of creating great marketing. Episode 2 features Christopher Thomas-Moore, Chief Digital Officer, Domino's interviewed by Mandy Thomason, Regional VP, Enterprise Sales, Yelp.

In this video, we learn the ins and outs of iconic QSR brand Domino’s. From being one of the most innovative companies in the food delivery space with car ordering and pinpoint to a robust loyalty program and menu experimentation, how the company is using the  Dominos Innovation Garage to develop new technology and how the brand is using data and analytics to improve the customer experience.