Brand Innovators has dropped a new episode of the Behind the Brand video series, in which Brand Innovators takes you behind the scenes of iconic brands to give you a front row seat to how these companies create great marketing. Episode 3 explores the secret sauce behind Cadillac's successful marketing program.

Cadillac's Associate Director Performance Marketing Eric Neville, Director of Cadillac’s Brand Experience Marcie Perez and Director of Marketing Tony Johnson talk with Jeannine Shao Collins, Chief Client Officer at Kargo about Cadillac's fail-forward culture, balancing brand history with the new innovation, and leveraging social influencers to drive in real-time shopping.