Delta has hired veteran marketer Alicia Tillman to serve as chief marketing officer beginning in early June.
Tillman will lead brand strategy for the airline, overseeing the airline’s global marketing, creative services and community engagement teams, bringing the airline’s story to life and deepening its relationship with customers and the world as a trusted consumer brand.
“In addition to being a brilliant brand leader, Alicia has proven success optimizing marketing’s role in the commercial achievements of the businesses she’s been a part of. Most important is her reputation and track record as an inspiring, innovative leader who champions her teams,” said Tim Mapes, Delta’s chief marketing and communications officer, in a statement.
Tillman will join Delta from fintech firm Capitolis, where she was chief revenue officer. She was also global chief marketing officer of SAP, Prior to SAP, Tillman spent 11 years at American Express, where she led marketing, public affairs and business services for the travel division.
Tillman has been named one of the Most Influential CMO’s in the World by Forbes.
