TV & Cross Screen Measurement

Presented by

January 26, 2021

January

26

-

,

Take a deep dive into the (r)evolution of cross-screen TV activation and measurement as we explore addressability, custom audiences, the future state of premium video & TV, and the data you need to make it all work. Join LiveRamp and other industry leaders for a day of insights, case studies and actionable steps you can start taking today.

Featuring

AGENDA

1:15pm ET

Welcome Remarks

Lauren Kania, Vice President, Client Success, Brand Innovators

Guest Emcee: Gayatri Bhalla, Chief Evangelist for Advanced TV and GM of Political, LiveRamp

1:20pm ET

Fireside Chat - Re-writing TV Buying Strategies

Aaron Baker, Head of Media Analytics, Bayer Pharmaceuticals

Moderated By: Christine Grammier, Head of Buy-Side TV, LiveRamp

2:00pm ET

Fireside Chat - Measuring and Activating Across All Screens & Streams

Marcie Pérez, Associate Director of Media & Performance Marketing, Cadillac

Moderated By: Adam Paul, Vice President, Head of Advanced TV Demand, LiveRamp

2:40pm ET

Fireside Chat - Flexibility and Fluidity: What do TV Partnerships Look Like in 2021?

Beth Reilly, Head of Integrated Media, Partnerships and Social, Northwestern Mutual

Moderated By: Ethan Settel, Head of Customer Success, LiveRamp TV Measurement, LiveRamp

3:20pm ET

Fireside Chat - How Comprehensive Cross-screen Data Sets = Cross-screen TV Measurement

Trying to navigate how Set-top box, ACR and panel data all work together? Join this session for a discussion on how these data sets work together to serve your brand’s cross-screen measurement needs.

Carol Hinnant, Chief Revenue Officer, Comscore

Moderated By: Christine Grammier, Head of Buy-Side TV, LiveRamp

4:00pm ET

Wrap-Up

AGENDA

1:15pm ET

Welcome Remarks

Lauren Kania, Vice President, Client Success, Brand Innovators

Guest Emcee: Gayatri Bhalla, Chief Evangelist for Advanced TV and GM of Political, LiveRamp

1:20pm ET

Fireside Chat - Re-writing TV Buying Strategies

Aaron Baker, Head of Media Analytics, Bayer Pharmaceuticals

Moderated By: Christine Grammier, Head of Buy-Side TV, LiveRamp

2:00pm ET

Fireside Chat - Measuring and Activating Across All Screens & Streams

Marcie Pérez, Associate Director of Media & Performance Marketing, Cadillac

Moderated By: Adam Paul, Vice President, Head of Advanced TV Demand, LiveRamp

2:40pm ET

Fireside Chat - Flexibility and Fluidity: What do TV Partnerships Look Like in 2021?

Beth Reilly, Head of Integrated Media, Partnerships and Social, Northwestern Mutual

Moderated By: Ethan Settel, Head of Customer Success, LiveRamp TV Measurement, LiveRamp

3:20pm ET

Fireside Chat - How Comprehensive Cross-screen Data Sets = Cross-screen TV Measurement

Trying to navigate how Set-top box, ACR and panel data all work together? Join this session for a discussion on how these data sets work together to serve your brand’s cross-screen measurement needs.

Carol Hinnant, Chief Revenue Officer, Comscore

Moderated By: Christine Grammier, Head of Buy-Side TV, LiveRamp

4:00pm ET

Wrap-Up

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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