The Rise of Voice
Presented by

June 15, 2020
June
15
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In a world where consumers are increasingly in control of their ad experience, interactive voice ads are gaining traction through empathy and authenticity. However, to earn engagement brands will need to provide significant value - significant enough that the listener will stop their audio experience to not only pay attention but to talk back. Are consumers ready? Are brands ready? Are voice ads the new bar for measuring ad effectiveness?