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The Rise of Voice

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June 15, 2020

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In a world where consumers are increasingly in control of their ad experience, interactive voice ads are gaining traction through empathy and authenticity. However, to earn engagement brands will need to provide significant value - significant enough that the listener will stop their audio experience to not only pay attention but to talk back. Are consumers ready? Are brands ready? Are voice ads the new bar for measuring ad effectiveness?

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Featuring

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SPEAKERS

Orchid Bertelsen

Head of Digital Innovation, Nestlé USA

Patrick Givens

Founded VaynerSmart VaynerMedia

Claire Fanning

VP Ad Innovation Strategy Pandora

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