The Consumer Comeback

Presented by

June 14, 2021

June

14

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,

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While some might say “don’t call it a comeback”, brands, marketers, and even consumers would all agree that the return to normal will look different for the second half of 2021 and beyond. Adopted behaviors, changes in lifestyles, and a year of social distancing means that the 2020 word of the year “pivot” will continue to play a big role in marketing strategies.


In this virtual summit, GroundTruth will dive into some of the major behavioral patterns observed during the pandemic and what this signals for what comes next. We’ll hear from major brands about which strategies worked, which trends are expected to stick, and how 2020’s crash course in adaptability will shape the future of consumer experiences.

Featuring

AGENDA

1:00pm ET

Welcome Remarks

1:05pm ET

Keynote

1:20pm ET

Madhavi Reese, Vice President of Brand, Whole Foods

Fireside Chat


2:00pm ET

Fireside Chat

Amy Craven, Director, Brand Strategy & Advertising, American Airlines

2:40pm ET

Fireside Chat

3:20pm ET

Fireside Chat

Jayme Jansky Beck, Head of Grocery & Emerging Channels, Shopper Marketing, Unilever

4:00pm ET

Wrap-Up

AGENDA

1:00pm ET

Welcome Remarks

1:05pm ET

Keynote

1:20pm ET

Madhavi Reese, Vice President of Brand, Whole Foods

Fireside Chat


2:00pm ET

Fireside Chat

Amy Craven, Director, Brand Strategy & Advertising, American Airlines

2:40pm ET

Fireside Chat

3:20pm ET

Fireside Chat

Jayme Jansky Beck, Head of Grocery & Emerging Channels, Shopper Marketing, Unilever

4:00pm ET

Wrap-Up

SUB EVENTS

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