Brand Innovators Sports Marketing Upfronts during Super Bowl LV
February 4, 2021
February
4
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5
,
2021

David Teicher, Chief Content Officer, Brand Innovators
Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble
Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal.
Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch
Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone
Rob McQueen, Head of Strategic Sponsorships, Verizon
- Engaging with Gen Z & Youth Culture
- Combatting Zoom Fatigue: Virtual Events & Experiential Marketing
- The Future of Sports Marketing
Tim Ellis, Chief Marketing Officer, National Football League (NFL)
Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)
Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)
Rhett Nichols, Senior Director, Marketing, National Football League (NFL)
Tim Ellis, Chief Marketing Officer, National Football League (NFL)
Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in the big game
Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation
Jim McCoy, Associate Vice President, Sports Marketing, Nationwide
Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev
Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media
Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay
Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports
With the world of sports changing for the foreseeable future, we’ll explore the what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.
Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile
Dan Fleetwood, Vice President, Global Sponsorships, SAP
Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media
Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)
Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS
Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS
Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS
Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS
Andrea Hopelain, Senior Vice President, Brand, EA SPORTS, Electronic Arts (EA)
Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev
Jess Burns, Vice President, Brand Marketing & Creative, Grubhub
Paul Mascali, Head of eSports & Gaming, PepsiCo
Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble
David Teicher, Chief Content Officer, Brand Innovators
Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble
Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal.
Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch
Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone
Rob McQueen, Head of Strategic Sponsorships, Verizon
- Engaging with Gen Z & Youth Culture
- Combatting Zoom Fatigue: Virtual Events & Experiential Marketing
- The Future of Sports Marketing
Tim Ellis, Chief Marketing Officer, National Football League (NFL)
Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)
Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)
Rhett Nichols, Senior Director, Marketing, National Football League (NFL)
Tim Ellis, Chief Marketing Officer, National Football League (NFL)
Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in the big game
Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation
Jim McCoy, Associate Vice President, Sports Marketing, Nationwide
Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev
Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media
Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay
Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports
With the world of sports changing for the foreseeable future, we’ll explore the what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.
Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile
Dan Fleetwood, Vice President, Global Sponsorships, SAP
Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media
Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)
Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS
Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS
Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS
Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS
Andrea Hopelain, Senior Vice President, Brand, EA SPORTS, Electronic Arts (EA)
Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev
Jess Burns, Vice President, Brand Marketing & Creative, Grubhub
Paul Mascali, Head of eSports & Gaming, PepsiCo
Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble