Brand Innovators Sports Marketing Upfronts, during Super Bowl Week in partnership with the NFL

Presented by
Presented by

February 4, 2021

February

4

-

5

,

2021

0
0

Featuring

AGENDA

Day 1 – February 4, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Jake Piasecki, Director of Sales, East, Roku Inc.

10:15am ET

Opening Remarks

Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo

10:30am ET

Opening Keynote - Inside The Pepsi Halftime Show

Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

11:00am ET

Fireside Chat

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

Moderated By: Geoff Schiller, Chief Revenue Officer, Group Nine Media

11:20am ET

Fireside Chat - Sports Marketing & Super Bowl Activation

Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble

Moderated By: Marie La France, Vice President of Strategy, Dash Hudson

11:45am ET

Fireside Chat - Leveraging Sports Marketing and Partnerships to Drive Impact

Mary Ann Reilly, Senior Vice President, North American Marketing, Visa

Moderated By: John Piontkowski, Vice President, Client Sales and Strategy, Verizon Media

12:15pm ET

Discussion: Evolution of Value Equation & Proposition

Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal. 

Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch InBev

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Rob McQueen, Head of Strategic Sponsorships, Verizon

Moderated By: Max Garofalo, Vice President, Brand Partnerships, Minute Media

1:05pm ET

Fireside Chat

Chauncey Hamlett, Vice President & Chief Marketing Officer, South, PepsiCo

Moderated By: Avi Zimak, Chief Revenue and Strategy Officer, Maven

1:30pm ET

Keynote - Engaging with Youth, Gen Z, and Millennial Culture

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)

Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)

Rhett Nichols, Senior Director, Marketing, National Football League (NFL)

2:00pm ET

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Glenn Cole, Co-Founder & Creative Chair, 72andSunny

Moderated By: Tyler Alcala, Sophomore, Communication, Clemson University

Nadia Salameh, Junior, Sport Communication, Clemson University

Cameron Hodges, Graduate MBA candidate, BS in Marketing, Clemson University

2:20pm ET

Discussion: Super Bowl Ads & Activations Strategy, Media, & Measurement

Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in the big game

Dave Bolger, Vice President, Consumer Media, National Football League (NFL)

Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev

Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media

2:55pm ET

Fireside Chat - Sports Marketing & Super Bowl Ad Preview

Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

3:20pm ET

Discussion: Post-Pandemic Sports Marketing - What Changes Will Be Permanent? What Reverts Back?

With the world of sports changing for the foreseeable future, we’ll explore what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.

Mark Aikman, General Manager, Marketing & Digital Customer Experience, Mercedes-Benz USA

Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile

Dan Fleetwood, Vice President, Global Sponsorships, SAP

Moderated By: Jeff Pabst, Chief Revenue Officer, FaZe Clan

3:45pm ET

Fireside Chat - Sports Marketing, Entertainment, & Women’s Leadership

Azania Andrews, Vice President, Connections, Anheuser-Busch InBev

Katherine Flee, Managing Director, Global Brand Sponsorships, FedEx

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media

Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)

Moderated By: Courtney Burgess, Vice President, Brand Partnerships, Minute Media

4:20pm ET

Fireside Chat

Ciji-Danielle Robinson, Senior Director, Growth Marketing Strategy, Nickelodeon, ViacomCBS

Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS

Moderated By: Eric Burak, Executive Producer, The Famous Group

4:45pm ET

Marketing To & Engaging with Gen Z

Manos Spanos, SVP Brand Marketing, Yogurt BU, Danone North America

Moderated By: James Salwasser, Client and Agency Partnerships, OUTFRONT Media

5:05pm ET

Opportunities & Challenges in eSports & Gaming

Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev

Jess Burns, Vice President, Brand Marketing & Creative, Grubhub

Paul Mascali, Head of eSports & Gaming, PepsiCo

Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble

Moderated By: Adam Kadet, Director of Programmatic Advertising Sales, Zynga

5:45pm ET

VIP Speaker Happy Hour

Day 2 – February 5, 2021

11:00am ET

Opening Remarks

Lauren Kania, Vice President, Client Success, Brand Innovators

Guest Emcee: Steven DeMain, Vice President of Engagement, Vizio

11:15am ET

Fireside Chat

John Burns, Chief Executive Officer, TB12

Moderated By: Jared Luskin, Senior Vice President, Head of Advertiser Partnerships, Cardlytics

11:45am ET

Super Bowl Preview - Behind The Spot: Mountain Dew

Nicole Portwood, Vice President of Marketing, Mountain Dew, PepsiCo

Moderated By: Kate Miller Spencer, Head of Industry - CPG, Retail, QSR, Vox Media

12:20pm ET

Super Bowl Preview - Behind The Spot: Chipotle Mexican Grill

Gus Johnston, Creative Director, Venables Bell & Partners

Stephanie Sotelo Perdue, Vice President, Brand Marketing, Chipotle Mexican Grill

Moderated By: Alex Belaidi, Vice President of US Sales, Samba TV

1:00pm ET

Super Bowl Preview - Behind The Spot: DoorDash

Kofi Amoo-Gottfried, Vice President, Marketing, DoorDash

Moderated By: Jennifer Brenner, Head of Client Partnerships, Ampersand

1:40pm ET

Super Bowl Preview - Behind The Spot: E*TRADE

Andrea Zaretsky, Chief Marketing Officer, E*TRADE

Moderated By: Maggie Pelletier, Senior Director, Product Marketing & Industry Lead, Neustar

2:10pm

Fireside Chat - March Madness Preview with GMC

Phillip Brook, Vice President of Marketing, Buick & GMC, General Motors

Moderated By: Jes Santoro, Senior Vice President, Advanced TV and Video, Cadent

2:45pm

Future of Sports Marketing Part II

Eric Engquist, Vice President, Brand Management, USAA

Sandra Lopez, Vice President, Intel Sports, Intel

Jim Peters, Head of Brand Content and Alliances Marketing, Ford Motor Company

Moderated By: Michael Riley, Vice President, Global Client Innovation, Nativo

3:15pm

Wrap-Up

AGENDA

Day 1 – February 4, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Jake Piasecki, Director of Sales, East, Roku Inc.

10:15am ET

Opening Remarks

Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo

10:30am ET

Opening Keynote - Inside The Pepsi Halftime Show

Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

11:00am ET

Fireside Chat

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

Moderated By: Geoff Schiller, Chief Revenue Officer, Group Nine Media

11:20am ET

Fireside Chat - Sports Marketing & Super Bowl Activation

Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble

Moderated By: Marie La France, Vice President of Strategy, Dash Hudson

11:45am ET

Fireside Chat - Leveraging Sports Marketing and Partnerships to Drive Impact

Mary Ann Reilly, Senior Vice President, North American Marketing, Visa

Moderated By: John Piontkowski, Vice President, Client Sales and Strategy, Verizon Media

12:15pm ET

Discussion: Evolution of Value Equation & Proposition

Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal. 

Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch InBev

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Rob McQueen, Head of Strategic Sponsorships, Verizon

Moderated By: Max Garofalo, Vice President, Brand Partnerships, Minute Media

1:05pm ET

Fireside Chat

Chauncey Hamlett, Vice President & Chief Marketing Officer, South, PepsiCo

Moderated By: Avi Zimak, Chief Revenue and Strategy Officer, Maven

1:30pm ET

Keynote - Engaging with Youth, Gen Z, and Millennial Culture

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)

Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)

Rhett Nichols, Senior Director, Marketing, National Football League (NFL)

2:00pm ET

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Glenn Cole, Co-Founder & Creative Chair, 72andSunny

Moderated By: Tyler Alcala, Sophomore, Communication, Clemson University

Nadia Salameh, Junior, Sport Communication, Clemson University

Cameron Hodges, Graduate MBA candidate, BS in Marketing, Clemson University

2:20pm ET

Discussion: Super Bowl Ads & Activations Strategy, Media, & Measurement

Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in the big game

Dave Bolger, Vice President, Consumer Media, National Football League (NFL)

Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev

Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media

2:55pm ET

Fireside Chat - Sports Marketing & Super Bowl Ad Preview

Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

3:20pm ET

Discussion: Post-Pandemic Sports Marketing - What Changes Will Be Permanent? What Reverts Back?

With the world of sports changing for the foreseeable future, we’ll explore what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.

Mark Aikman, General Manager, Marketing & Digital Customer Experience, Mercedes-Benz USA

Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile

Dan Fleetwood, Vice President, Global Sponsorships, SAP

Moderated By: Jeff Pabst, Chief Revenue Officer, FaZe Clan

3:45pm ET

Fireside Chat - Sports Marketing, Entertainment, & Women’s Leadership

Azania Andrews, Vice President, Connections, Anheuser-Busch InBev

Katherine Flee, Managing Director, Global Brand Sponsorships, FedEx

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media

Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)

Moderated By: Courtney Burgess, Vice President, Brand Partnerships, Minute Media

4:20pm ET

Fireside Chat

Ciji-Danielle Robinson, Senior Director, Growth Marketing Strategy, Nickelodeon, ViacomCBS

Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS

Moderated By: Eric Burak, Executive Producer, The Famous Group

4:45pm ET

Marketing To & Engaging with Gen Z

Manos Spanos, SVP Brand Marketing, Yogurt BU, Danone North America

Moderated By: James Salwasser, Client and Agency Partnerships, OUTFRONT Media

5:05pm ET

Opportunities & Challenges in eSports & Gaming

Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev

Jess Burns, Vice President, Brand Marketing & Creative, Grubhub

Paul Mascali, Head of eSports & Gaming, PepsiCo

Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble

Moderated By: Adam Kadet, Director of Programmatic Advertising Sales, Zynga

5:45pm ET

VIP Speaker Happy Hour

Day 2 – February 5, 2021

11:00am ET

Opening Remarks

Lauren Kania, Vice President, Client Success, Brand Innovators

Guest Emcee: Steven DeMain, Vice President of Engagement, Vizio

11:15am ET

Fireside Chat

John Burns, Chief Executive Officer, TB12

Moderated By: Jared Luskin, Senior Vice President, Head of Advertiser Partnerships, Cardlytics

11:45am ET

Super Bowl Preview - Behind The Spot: Mountain Dew

Nicole Portwood, Vice President of Marketing, Mountain Dew, PepsiCo

Moderated By: Kate Miller Spencer, Head of Industry - CPG, Retail, QSR, Vox Media

12:20pm ET

Super Bowl Preview - Behind The Spot: Chipotle Mexican Grill

Gus Johnston, Creative Director, Venables Bell & Partners

Stephanie Sotelo Perdue, Vice President, Brand Marketing, Chipotle Mexican Grill

Moderated By: Alex Belaidi, Vice President of US Sales, Samba TV

1:00pm ET

Super Bowl Preview - Behind The Spot: DoorDash

Kofi Amoo-Gottfried, Vice President, Marketing, DoorDash

Moderated By: Jennifer Brenner, Head of Client Partnerships, Ampersand

1:40pm ET

Super Bowl Preview - Behind The Spot: E*TRADE

Andrea Zaretsky, Chief Marketing Officer, E*TRADE

Moderated By: Maggie Pelletier, Senior Director, Product Marketing & Industry Lead, Neustar

2:10pm

Fireside Chat - March Madness Preview with GMC

Phillip Brook, Vice President of Marketing, Buick & GMC, General Motors

Moderated By: Jes Santoro, Senior Vice President, Advanced TV and Video, Cadent

2:45pm

Future of Sports Marketing Part II

Eric Engquist, Vice President, Brand Management, USAA

Sandra Lopez, Vice President, Intel Sports, Intel

Jim Peters, Head of Brand Content and Alliances Marketing, Ford Motor Company

Moderated By: Michael Riley, Vice President, Global Client Innovation, Nativo

3:15pm

Wrap-Up

SUB EVENTS

No items found.

SPEAKERS

SPONSORS

MARQUEE SPONSOR

TITLE SPONSORS

PREMIER SPONSOR

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

February 4, 2021

Brand Innovators Sports Marketing Upfronts during Super Bowl LV Day 1

REGISTER

February 5, 2021

Brand Innovators Sports Marketing Upfronts during Super Bowl LV Day 2

REGISTER

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.