Brand Innovators Sports Marketing Upfronts, during Super Bowl Week in partnership with the NFL
Presented by
February 4, 2021
February
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David Teicher, Chief Content Officer, Brand Innovators
Guest Emcee: Jake Piasecki, Director of Sales, East, Roku Inc.
Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
Moderated By: Geoff Schiller, Chief Revenue Officer, Group Nine Media
Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble
Moderated By: Marie La France, Vice President of Strategy, Dash Hudson
Mary Ann Reilly, Senior Vice President, North American Marketing, Visa
Moderated By: John Piontkowski, Vice President, Client Sales and Strategy, Verizon Media
Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal.
Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch InBev
Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone
Rob McQueen, Head of Strategic Sponsorships, Verizon
Moderated By: Max Garofalo, Vice President, Brand Partnerships, Minute Media
Chauncey Hamlett, Vice President & Chief Marketing Officer, South, PepsiCo
Moderated By: Avi Zimak, Chief Revenue and Strategy Officer, Maven
Tim Ellis, Chief Marketing Officer, National Football League (NFL)
Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)
Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)
Rhett Nichols, Senior Director, Marketing, National Football League (NFL)
Tim Ellis, Chief Marketing Officer, National Football League (NFL)
Glenn Cole, Co-Founder & Creative Chair, 72andSunny
Moderated By: Tyler Alcala, Sophomore, Communication, Clemson University
Nadia Salameh, Junior, Sport Communication, Clemson University
Cameron Hodges, Graduate MBA candidate, BS in Marketing, Clemson University
Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in the big game
Dave Bolger, Vice President, Consumer Media, National Football League (NFL)
Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation
Jim McCoy, Associate Vice President, Sports Marketing, Nationwide
Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev
Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media
Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay
Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports
With the world of sports changing for the foreseeable future, we’ll explore what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.
Mark Aikman, General Manager, Marketing & Digital Customer Experience, Mercedes-Benz USA
Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile
Dan Fleetwood, Vice President, Global Sponsorships, SAP
Moderated By: Jeff Pabst, Chief Revenue Officer, FaZe Clan
Azania Andrews, Vice President, Connections, Anheuser-Busch InBev
Katherine Flee, Managing Director, Global Brand Sponsorships, FedEx
Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media
Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)
Moderated By: Courtney Burgess, Vice President, Brand Partnerships, Minute Media
Ciji-Danielle Robinson, Senior Director, Growth Marketing Strategy, Nickelodeon, ViacomCBS
Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS
Moderated By: Eric Burak, Executive Producer, The Famous Group
Manos Spanos, SVP Brand Marketing, Yogurt BU, Danone North America
Moderated By: James Salwasser, Client and Agency Partnerships, OUTFRONT Media
Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev
Jess Burns, Vice President, Brand Marketing & Creative, Grubhub
Paul Mascali, Head of eSports & Gaming, PepsiCo
Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble
Moderated By: Adam Kadet, Director of Programmatic Advertising Sales, Zynga
Lauren Kania, Vice President, Client Success, Brand Innovators
Guest Emcee: Steven DeMain, Vice President of Engagement, Vizio
John Burns, Chief Executive Officer, TB12
Moderated By: Jared Luskin, Senior Vice President, Head of Advertiser Partnerships, Cardlytics
Nicole Portwood, Vice President of Marketing, Mountain Dew, PepsiCo
Moderated By: Kate Miller Spencer, Head of Industry - CPG, Retail, QSR, Vox Media
Gus Johnston, Creative Director, Venables Bell & Partners
Stephanie Sotelo Perdue, Vice President, Brand Marketing, Chipotle Mexican Grill
Moderated By: Alex Belaidi, Vice President of US Sales, Samba TV
Kofi Amoo-Gottfried, Vice President, Marketing, DoorDash
Moderated By: Jennifer Brenner, Head of Client Partnerships, Ampersand
Andrea Zaretsky, Chief Marketing Officer, E*TRADE
Moderated By: Maggie Pelletier, Senior Director, Product Marketing & Industry Lead, Neustar
Phillip Brook, Vice President of Marketing, Buick & GMC, General Motors
Moderated By: Jes Santoro, Senior Vice President, Advanced TV and Video, Cadent
Eric Engquist, Vice President, Brand Management, USAA
Sandra Lopez, Vice President, Intel Sports, Intel
Jim Peters, Head of Brand Content and Alliances Marketing, Ford Motor Company
Moderated By: Michael Riley, Vice President, Global Client Innovation, Nativo
