Brand Innovators Sports Marketing Upfronts during Super Bowl LV

Presented by

February 4, 2021

February

4

-

5

,

2021

Featuring

AGENDA

Day 1 – February 4, 2021

10:00am

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:15am

Opening Remarks

Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo

10:30am

Opening Keynote - Inside The Pepsi Halftime Show

Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

11:00am

Fireside Chat

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

11:20am

Fireside Chat - Sports Marketing & Super Bowl Activation

Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble

11:45am

Fireside Chat - Leveraging Sports Marketing & Athlete Partnerships as a Comms Vehicle 


12:10pm

Discussion: Evolution of Value Equation & Proposition

Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal. 

Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Rob McQueen, Head of Strategic Sponsorships, Verizon

12:40pm

Lunch & Learn Breakouts

- Engaging with Gen Z & Youth Culture

- Combatting Zoom Fatigue: Virtual Events & Experiential Marketing

- The Future of Sports Marketing

1:30pm

Keynote - Engaging with Youth, Gen Z, and Millennial Culture

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)

Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)

Rhett Nichols, Senior Director, Marketing, National Football League (NFL)

2:00pm

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

2:20pm

Discussion: Super Bowl Ads & Activations Strategy, Media, & Measurement

Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in  the big game

Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev

Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media

2:55pm

Fireside Chat - Sports Marketing & Super Bowl Ad Preview

Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

3:20pm

Discussion: Post-Pandemic Sports Marketing - What Changes Will Be Permanent? What Reverts Back?

With the world of sports changing for the foreseeable future, we’ll explore the what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.

Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile

Dan Fleetwood, Vice President, Global Sponsorships, SAP

3:45pm

Fireside Chat - Sports Marketing, Entertainment, & Women’s Leadership

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media

Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)

4:05pm

Success Story: Youth Culture & Nickelodeon’s NFL Debut 

Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS 

Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS 

4:15pm

Fireside Chat

Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS 

Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS

4:35pm

Marketing To & Engaging with Gen Z

Andrea Hopelain, Senior Vice President, Brand, EA SPORTS, Electronic Arts (EA)

5:00pm

Opportunities & Challenges in eSports & Gaming

Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev

Jess Burns, Vice President, Brand Marketing & Creative, Grubhub

Paul Mascali, Head of eSports & Gaming, PepsiCo

Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble

5:45pm

VIP Speaker Happy Hour

AGENDA

Day 1 – February 4, 2021

10:00am

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:15am

Opening Remarks

Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo

10:30am

Opening Keynote - Inside The Pepsi Halftime Show

Adam dives into all the pandemonium that goes into creating the most watched 10 minutes in television, The Pepsi Halftime Show.

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

11:00am

Fireside Chat

Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo

11:20am

Fireside Chat - Sports Marketing & Super Bowl Activation

Greg Via, Vice President, Global Sports & eSports Marketing, Procter & Gamble

11:45am

Fireside Chat - Leveraging Sports Marketing & Athlete Partnerships as a Comms Vehicle 


12:10pm

Discussion: Evolution of Value Equation & Proposition

Both the brand and property side have had very challenging conversations over the last 9 months, further putting focus on where the value lies within a partnership. Join us as we discuss how value will be perceived within a partnership in the new normal. 

Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Rob McQueen, Head of Strategic Sponsorships, Verizon

12:40pm

Lunch & Learn Breakouts

- Engaging with Gen Z & Youth Culture

- Combatting Zoom Fatigue: Virtual Events & Experiential Marketing

- The Future of Sports Marketing

1:30pm

Keynote - Engaging with Youth, Gen Z, and Millennial Culture

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Taryn Hutt, Senior Director, Club Marketing, National Football League (NFL)

Malik Jiffry, Senior Manager, Collegiate Marketing & Player Social, National Football League (NFL)

Rhett Nichols, Senior Director, Marketing, National Football League (NFL)

2:00pm

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

2:20pm

Discussion: Super Bowl Ads & Activations Strategy, Media, & Measurement

Super Bowl ads are some of the most expensive, exclusive and scrutinized media inventory in all of marketing. We’ll hear from some of the biggest media executives in marketing on the pros and cons of buying 30 seconds in  the big game

Pat LaCroix, Head of Brand & Marketing Activation, Bose Corporation

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev

Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media

2:55pm

Fireside Chat - Sports Marketing & Super Bowl Ad Preview

Marissa Solis, Senior Vice President, Core Brands, Partnerships, & Media, Frito Lay

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

3:20pm

Discussion: Post-Pandemic Sports Marketing - What Changes Will Be Permanent? What Reverts Back?

With the world of sports changing for the foreseeable future, we’ll explore the what sticks from today’s sports experience and what goes back to normal. This will impact the cost, valuation, and most importantly, the importance of experiential in the marketing mix.

Amy Azzi, Senior Director, Sports Marketing & Sponsorships, T-Mobile

Dan Fleetwood, Vice President, Global Sponsorships, SAP

3:45pm

Fireside Chat - Sports Marketing, Entertainment, & Women’s Leadership

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media

Tracie Rodburg, Senior Vice President, Sponsorship, National Football League (NFL)

4:05pm

Success Story: Youth Culture & Nickelodeon’s NFL Debut 

Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS 

Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS 

4:15pm

Fireside Chat

Ciji-Danielle Robinson, Senior Director, Sports, Experiential & Gaming - Growth Strategy, Nickelodeon, ViacomCBS 

Michael Waldron, Senior Vice President, Creative and Design, Nickelodeon, ViacomCBS

4:35pm

Marketing To & Engaging with Gen Z

Andrea Hopelain, Senior Vice President, Brand, EA SPORTS, Electronic Arts (EA)

5:00pm

Opportunities & Challenges in eSports & Gaming

Joe Barnes, Director, Bud Light Sports Marketing & Head of eSports and Gaming, Anheuser-Busch InBev

Jess Burns, Vice President, Brand Marketing & Creative, Grubhub

Paul Mascali, Head of eSports & Gaming, PepsiCo

Erin Millard, Senior Brand Manager, Gillette North America, Procter & Gamble

5:45pm

VIP Speaker Happy Hour

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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